Clinique New Product Launch: Social Media Marketing Strategy Analysis

This report examines Clinique's marketing strategy for a new product launch, focusing on its target audience of women and their concerns about facial problems. The report details the specifications of the new product, which includes five active cartridges designed for specific skin treatments such as fatigue, uneven texture, wrinkles, irritation, and uneven skin tone. The suggested primary social media platform for promotion is YouTube, with a pre-launch giveaway strategy recommended. The report suggests that Clinique should diversify its social media presence, collaborate with fashion influencers, organize pre-launch events and contests, employ re-marketing tactics, and provide 24/7 customer support. Additional recommendations include building suspense, offering pre-orders, updating existing customers, and hosting pre-launch events to maximize product reach and customer engagement.

About Clinique
Clinique is one of the largest beauty product
brand within the world. The main target of
Clinique is women
Target market and the
reason to choose it
As women are more tend to purchase the
beauty products comparative to men.
Most of the women in the world are more
concerned about their facial problems
(Alaraudanjoki, 2019).

New product Specification
 There are five active cartridges for the specific treatment of the skin concern
 Orange variant is for the fatigue treatment.
 Blue variant is for the uneven texture of the skin as well as to treat the large pores
 Purple variant is for the wrinkle as well as treatment of the lines on the face
 Green variant is for the treatment of the irritation
 White variant is specially designed for the uneven skin tone.

Social media platform for the promotion of the new product
launch
Mainly YouTube.
Strategy for the launch of campaign
For the new product campaign, promotion of the product should take place for the effective way to
launch new product (Figueiredo, 2018). A pre launch give-away is the best strategy anyone can use for
the promotion of the product within the market

Recommendations
 Clinique should adopt more ways to get the attention of customers, for the new product launch more than one social
platform should be used.
 Clinique should do more advertising by help of social fashion influencers as they already have lots of followers so that it
became easy to target women.
 The company can organize a pre-launch giveaways and contests. It will provide the customers a feeling of excitement and
expectation.
 The company can also use re-marketing tactics such as re marketing ads which will keep the users engaged with the
campaign.
 As the company is promoting the new product on TikTok, it can organize events and send free samples to Tik-Tok
influencers.
 The company can also provide the 24/7 customer helpline systems to provide better customer experiences.
 It can also use the strategy of building suspense as drawing out mystery can create longer buzz and drive the customers into
frenzy with secrecy.
 The company is recommended to take pre orders which will enable the company to sell more products even before launch
date.
 The company is also recommended to send updates to its existing customer base in order to get the people talking about it.
 The company is also recommended to organize a pre-launch event to increase the reach of its products.

REFERENCES
 Figueiredo, S. L. D. C., 2018., Content marketing and beauty and cosmetic brands'
strategy (Doctoral dissertation).
 Alaraudanjoki, K., 2019., Utilizing Sustainability in Instagram Marketing of
Cosmetics: Case L´ OCCITANE en Provence, Clinique and Garnier.
 Luna, J. and Ross, T., 2021., 'Clean beauty'branding: A bricolage of bodily and spiritual
health, ancient wisdom and ethical virtue. Art Monthly Australasia, (327), pp.58-61.