Strategic Planning and Analysis: CLIP TOWN RESORT Report

This report provides an analysis of CLIP TOWN RESORT's business strategy, focusing on its mission, vision, objectives, goals, and core competencies within the UK fast food market. It assesses factors considered during strategic planning, such as consumer needs, competitor directions, pricing strategy, and brand value. The report evaluates techniques like the BCG matrix and Porter's Five Forces to understand CLIP TOWN RESORT's strategic positioning and competitive environment. It explores market share, market growth, competitive rivalry, supplier power, buyer power, the threat of substitutes, and the threat of new entry. The analysis aims to provide insights into the restaurant's strategic challenges and opportunities for improvement and innovation.

BUSINESS STRATEGY
TASK 1

Business missions, visions, objectives,
goals & core competencies
CLIP TOWN RESORT is fast food restaurant of united kingdom. It is
the fast food center in UK. It is having good speed of services,
providing the best tester of food and giving memorable dinning
experience. This restaurant also providing the extra facilitates of like
night them. It is also attractive feature of the restaurant for UK people.
Strategy decision lead a company to achieve it is goal for organization
strategy. It is use strategics direction to archive its goal becoming most
successive fat food restaurant in UK. This company also having some
mission, vision, objective and goal-

• Mission of restaurant: Serve great taste food, being joy of eating
food
Objective of restaurant
• Give customer to unique and unforgettable dinning experience.
• Maintain Better relationship with customer and providing services,
quality and competitive price.
• Give happiness, joy through the art and music with Delius food.
• Aware with responsibility and cleaning safety and attractive place
for guest
• Employee also enjoying work with sound management practices,

• Vision of restaurant: Loveable brand for the customer.
Goal of restaurant
• This having value in the family.
• Make lovable brand
• Having grate tasting and quality systematic widest store network in
the UK and other country.

Core competence of restaurant
•Represent core skill and knowledge around themes of fast food,
consumer awareness, best cooking and also providing an essential
bench mark
•This is progressive and cumulative from different age.
•Reflect on UK practice
•Aim to help children and young people to develop the skill and
knowledge to food.

P1.2 Factor of considered
• Consumer need- Consumer have some need and want through any
type of business. So this business is fully depended on the consumer
taste, fun and liking and need. UK FAST FOOD restaurant play
most role in this. It can easily understand the cultural and a customer
having taste quality.
• Competitor directions- In UK having lots of fast food restaurant but
customer attract to having different type of quality. So this restaurant
wants unique either is not done impact on others.
• Pricing strategy – This factor is also affected the consumer and
restaurant culture Because costly restaurant not going on in the profit.
Consumer will not come in the restaurant. So CLIP TOWN RESORT
restaurant using best pricing strategy so customer will be satisfy with
that.

• Brand value- It is give the advantage of any ruining business. It is
created the loyalty of customer and set the consumer mind set up it
is give the value in market and unquiet features also developed
marketing value .

P1.3 Techniques use in developing
strategy plan
• BCG MATRIX

• It is providing help to search those are of the business deserve more
investment.
Question mark
• Is defined high market growth and low market share. Market share
is continued low in the chicken dishes then restaurant will consume
lots of amounts consume restaurant so they want to invest in the
kitchen.
Dogs mark
• It is believed in the both type of low market share and low market
growth. I the BRITANNIA fast food restaurant is categorized as dog
it means this is weak in the market continuously facing problem in
earn profit.

Stars marketing
•Model it believing in the high market growth and high market share. it
is having great opportunities for growth in business. Britannia fast
food is increasing share and market growth in pannier dishes then they
want to started pannier related dishes.
Cash cows
•It is depended on the low market growth and high market share it
shows business is going on well condition like restaurant sale each
quantities in sale pasta and pannier diereses then they giving market
share and customer is coming choose this dishes show condition so
business is going on decline not loss.

PORTER 5 FORCES
•This is useful for understand CLIPTOWN RESTRO fast food restaurant
environment affect profitability. These having 5 factors
•COMPETITIVE RIVALRY – It is factor doing help to understand
competitor strength. It is also compered restaurant product to different. In
this also find the reason of customer go anywhere
•SUPPLIER POWER. -In thighs determine restaurant supplier to increase
their prices. This is defined restaurant pis unique to other in services speed
so fast and serving of food style is different. It is give the alternative of
cheaper price.
•BUYER POWER- Restaurant is purchase product with few save customer
then they have more power but its power is when increasing then having
many customers.

• Threat of substitute-in this restaurant not give good qualities then
customer will be sifted in another restaurant but it gives best chicken
core in front of chicken pizza then customer shifted the chicken
corn.
• Threat of new entry – in this case restaurant facing problem when
new restaurant open with new qualities. Then they want to need
improvement and something innovation.