Tourism Development Plan: Revitalizing the Economy of Clipper Bay

This report acts as a development plan for Clipper Bay, a small community with an economy primarily dependent on fishing, which aims to revitalize the local economy through tourism with a $50 million investment. It identifies tourism as a potential industry to support economic growth, considering factors like labor availability, resource availability, and the region's scenic beauty. The plan emphasizes a sustainable approach to tourism, focusing on ecotourism and the preservation of natural beauty and cultural heritage. It outlines infrastructure and superstructure development, stakeholder involvement, and the economic, socio-cultural, and environmental advantages and disadvantages of developing tourism in Clipper Bay, ultimately aiming to promote employment opportunities and improve the local economy while maintaining sustainability.

Running head: TOURISM 1
Tourism
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Table of Contents
Introduction......................................................................................................................................3
Clipper Bay developmental approach..............................................................................................4
Industry to support economic revitalization of the town.................................................................4
Labor availability.........................................................................................................................4
Easy availability of resources......................................................................................................5
The scenic beauty of the region...................................................................................................5
Tourism as a sustainable approach..................................................................................................5
Example of infrastructure, superstructure and each component of suppliers in the tourism
stakeholder model............................................................................................................................6
Infrastructure plan........................................................................................................................6
Superstructure..............................................................................................................................7
Stakeholders.................................................................................................................................7
Economic advantages and disadvantages of developing tourism at Clipper Bay...........................7
Economic advantage....................................................................................................................7
Economic disadvantage...............................................................................................................7
Socio-cultural advantages and disadvantages of developing tourism at Clipper Bay.....................8
Socio-cultural advantages............................................................................................................8
Socio-cultural disadvantages.......................................................................................................8
Environmental advantages and disadvantages.................................................................................8
Environmental advantages...........................................................................................................8
Environmental disadvantages......................................................................................................8
Conclusion.......................................................................................................................................9
References......................................................................................................................................10

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TOURISM 4
Introduction
The revitalization of an economy and growth is referred to as discovering and conquering
new lands and finding new resources in the lands conquered (Hayes, 2011). But in recent times,
the concept has changed with the changing mindsets of people and leads a better life.
Revitalization now is not confined to simply conquering new lands to use its valuable resources
but to develop in the process of procuring these resources. People wish to grow their
communities through proper economic planning and solving the issues related to the community.
Whenever there is a crisis in the economy such as an increase in the population, need for
infrastructural constructs, to provide more than basic needs to the society, and depletion of the
available resources, the need for revitalization of the economy is considered (Clapp &
Dauvergne, 2011). Nevertheless, these changes can be accomplished only when people start
shifting their focus from just restoring their heritage but also embrace new developments to
improve the economy.
Clipper Bay is one such location which is paving its way towards economic and
restorative development as well as preserving the natural heritage of the area. Clipper Bay is a
small community with a population of 5000 situated in the tip of a peninsula. The town’s
economy is mostly dependent on its marine life by way of fishing and businesses related to
fishing. The Clipper Bay community has kept its heritage of fishing alive and its unique
limestone caves make this town a scenic beauty. As Florida is booming with its modern
developments, the local government of Clipper Bay is considering their options for any scope of
economic development. The aim of this report is to act as a Chief planner and prepare a plan that
will develop the economy of Clipper Bay. Looking at the prospects and what developments it
can bring in to this town, it has been provided with an investment worth $50 million to revitalize
the local economy. This investment would offer opportunities for supporting the economy and
extend opportunities related to the workforce. Though a constant restraint may be seen within the
people of Clipper Bay, with little social cooperation and time, the economy of the town can be
improved in a sustainable manner considering socio-cultural and environmental elements as well.

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Clipper Bay developmental approach
The most appropriate approach to revitalize the economy of the region is to identify the
potential industry that will boost the economic growth and help in its development (Ayeni &
Ebohon, 2012). In Clipper Bay, fishing is the primary means of earning a livelihood and has the
potential to bring growth to the community. Apart from fishing, the tourism industry has the
potential to flourish in Clipper Bay. This will also enhance the lifestyle of the community, and
connecting it with fishing and including farming, the plan for development can be achieved
successfully. The responsibility of the Chief Planner should be to share the same vision among
the members involved in the development plan. The vision of the development plan should be
shared with the local authorities in order to smoothly execute the plan and gain a strong local
support. The local public can help in giving a proper feedback on the areas for development in
the region. The developmental plan will be formulated considering the financial, economic and
political stability of the region. Other factors to be considered are the availability of the required
workforce, availability of resources and support from local people and government.
Industry to support economic revitalization of the town
The geographical location of Clipper Bay serves as a favorable location for its existing
industries to flourish. Fishing is the primary occupation carried out by the locals of Clipper Bay
as it is supported by marine area, the forest area, rocky beaches, and unfertile lands. This helps
the locals to earn their livelihoods and supporting their economy. The theory of comparative
advantage between industries is the best possible way to determine the potential industry that
will support the economy of the region (Deardorff, 2011). In the case of Clipper Bay, the fishing
industry can be compared to any other potential industry that may help in developing the
economy of the region in the future. For this purpose, Tourism has been assumed to be the
potential industry to support the economic revitalization of the town. There are factors which can
stand out be a comparative advantage.
Labor availability
People at Clipper Bay are mostly dependent on fishing as their primary occupation which
makes them available for many other occupational activities such as tourism activities that will
provide an opportunity for them to improve their economic condition and lifestyles.

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Easy availability of resources
Tourism activities do not require too many resources to attract tourists. Despite fewer
resources, scenic beauty of the Clipper Bay region will be the foremost reason to grab the
attention of tourists. Necessary resources such as food, water, and shelter are easily available in
the region.
The scenic beauty of the region
Clipper Bay serves the purpose of providing both resources and scenic beauty to the
tourists. It can be a perfect vacation spot for tourists who wish to experience both fun at sea and
adventure on the hills. Therefore, Clipper Bay will have a competitive advantage over other
places.
Tourism as a sustainable approach
Clipper Bay is one such beautiful place in the tip of the peninsula that is abundant in flora
and fauna. Due to the scenic beauty of this place, tourism activity has flourished in this area in
recent years. The area is surrounded by coastal roads and one highway that is built across the
coastal roads makes the reachability to the nearby hills easier. The local government stands in
support of building better connectivity to the mainland and accessibility to reach different
locations. As tourism is suggested as the best possible way to boost the economy of any area,
Clipper Bay seems like an ideal location for tourists to visit. The region consists mostly of local
people who act as guides to the tourists and make their stay comfortable. The region has an
abundance of scenic beauties that attracts tourists and bringing in monetary benefits for the local
region. The region requires a sustainable economic planning and projects that can help in
revitalizing the economy and restoring the depletion of valuable resources that the region has to
offer. The population of Clipper Bay is increasing and populating the area which also requires a
proper plan to make people live a sustainable lifestyle.
To promote tourism in Clipper Bay and generate higher revenues out of the tourism
activities, there are few options and approaches that can be pondered upon. In any tourist
vacation spot, there are specified times when the tourists visit the places. There are peak seasons
which welcome most of the tourists in the region who enjoy their stay considering the
environmental conditions of that of the year in that region. Also, there are off seasons when the
tourists visit these vacation spots. The plan can be prepared considering the seasonal approach.

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In the seasonal approach, the locals can conduct fish festivals, act as tourist guides for beach
walks can be done. During the offseason, hiking, mountain climbing, and local markets can be
accessed as a part of the plan. Despite these plans, sustainability in tourism activities can help to
shape the economy of Clipper Bay. Ecotourism can be a better opportunity to promote tourism in
Clipper Bay as it is close to nature and specific set of tourists' loves visiting these places to relax
and enjoy (Drăgulănescu & Druţu, 2012). In the current environmental scenario, coastal regions
suffer the bad effect of environmental changes (Nishanth, et. al., 2012). Therefore, investing in
tourism activities that support sustainability is a great opportunity. Clipper Bay also has
mountains by which various tourist activities such as hiking, mountain climbing, mountain
biking and so on can be promoted to attract tourists who love adventure.
Although different sustainable approaches are being coined to develop the economy of
Clipper Bay, preservation of the natural beauty and cultural heritage will help in promoting a
healthy tourism. People spend hefty amounts on vacations and specific locations only to gain
mental peace, release their stress and spend quality time with their loved ones (Schanzel,
Schänzel, Yeoman & Backer, 2012). This is the reason to build a plan that will attract these
tourists to enjoy the natural beauty of Clipper Bay. This plan will also promote employment
opportunities for the local people as the tourist activities increase in the region.
Example of infrastructure, superstructure and each component of suppliers in the tourism
stakeholder model
Infrastructure plan
The basic infrastructure plan will include constructing good roads, hotels, and medical
facilities, ports near the sea, watchtowers, signaling building, electricity, parks, benches, and
restrooms that are necessary to support tourist structures. The infrastructural planning can be
based on building appropriate locations according to three categories of tourists. There are
tourists who may visit Clipper Bay for just having fun and go hiking, stroll on beaches, attend
the different seasonal festivals and explore the local markets. For these visitors, hiking tracks,
shacks on beaches, arrangements for visiting the local markets can be done. There are investors
who would come to Clipper Bay to visit the town and explore in their areas of interest. Also,
there are researchers and tourists who might visit Clipper Bay to explore the historical locations
of the region.

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Superstructure
Tourism planning can never be feasible without making changes in the superstructures.
The superstructures can be constructed at the shorelines of Clipper Bay by gaining proper
authority as a part of the plan. Some of the examples of superstructures are docks, ports,
lighthouses, watchtowers and keep rooms.
Stakeholders
The first category of shareholders include people who have a direct relationship with the
planning process. The second category of stakeholders includes shareholders, managers,
investors, suppliers, clients, and owners. This category includes the most important category of
stakeholders. The third category of stakeholders includes activists, media, public administration,
and non-governmental organizations.
Economic advantages and disadvantages of developing tourism at Clipper Bay
Economic advantage
Tourists are the life support of any tourist attraction location as they come with various
advantages that prove to be beneficial for the country or the region. Tourism helps in improve
the financial stability of any country as tourism generates huge amounts from various tourist
activities. It also aims at providing opportunities for employment, especially for the local people.
Tourism also promotes an increase in the business activities at the local shops, restaurants, and
hotels (Newsome, Moore & Dowling, 2012). Clippers Bay has a great opportunity for attracting
foreign direct investments and entrepreneurship through tourism. A place which is abundant in
culture and scenic beauty will attract more tourists which will eventually increase the popularity
of Clippers Bay in the coming years.
Economic disadvantage
Although there are several advantages attached to the promotion of tourism in Clipper Bay,
there are disadvantages too needs to be considered. The most common disadvantage is the effect
of increasing population on the environment and specifically the marine life at Clipper Bay.
Even when there are measures taken to conserve the environment, tourist locations may face the
damage due to activities of tourists. It is also seen that seasonal tourism does not generate much
revenue in the tourist areas. There are hotels and restaurants owned by foreign companies which
do not contribute to the economy of the country.

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Socio-cultural advantages and disadvantages of developing tourism at Clipper Bay
Socio-cultural advantages
The socio-cultural advantages of developing tourism at Clipper Bay can be the creation
of opportunities to know about cultures of tourists coming from different parts of the world.
Tourism will help to promote the cultures, festivals, local cuisines and heritage sites of Clipper
Bay. Tourists also include researchers who visit different places to do research on historical
places and heritage sites. This will help Clipper Bay to get a limelight on their research and
people will know about this place as an amazing tourist attraction. The nearby workforce will
also be benefitted by the inflow of tourists in the region. The region will also learn new
languages from the tourists.
Socio-cultural disadvantages
The inflow of tourists can sometimes be a disadvantage to a tourist location for various
reasons. Once the region gains popularity from tourists, they keep coming back to the place.
During the peak seasons, when the inflow of tourists increases, it may lead to overcrowding in
hotels as well as the tourist destinations. The sea beaches can be overcrowded with tourists that
may pollute the seashores and the nearby lands (Šergo, Matošević & Zanini-Gavranić, 2016,
January). Overcrowding can lead to the surfacing of health issues that can be a serious threat to
the tourists as well as to locals residing in Clipper Bay. There are possibilities of illegal activities
taking place around the region that may go unnoticed. There is also a great possibility that
tourism may result in the loss of identity of the region.
Environmental advantages and disadvantages
Environmental advantages
Urbanization and rebuilding the Clipper Bay may bring various tourism opportunities in
the region. Tourism will demand the beautification of the region which will require to install
litter boxes, advertise green environment, using organic and eco-friendly techniques by locals,
installing bio-toilets for tourists, and promoting no use of motor vehicles in the region. This will
help in contributing towards the environmental safety.
Environmental disadvantages
Although there may be reasons that might demand beautification of Clipper Bay, there
are possibilities it may also hamper the natural habitat of the region. With the developments and

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deforestation to build infrastructures for tourist attractions, can lead to impacting the wildlife and
marine environment.
Conclusion
As per studies, ecotourism can encourage social developments as well as bring economic
developments for the citizens as well as the region they are residing. In order to develop the
region or a community, employment of the local people and diversifying their economic
activities becomes a necessary part. Foreign direct investments are a way of investing in
necessary areas of improvements (Othman, Salleh & Sarmidi, 2012). With the inflow of foreign
direct investments and entrepreneurship in the Clipper Bay region, the scope of investment and
improvements can be made. Clipper Bay offers the opportunity of enjoying the beauty of both
mountain and sea which becomes a great deal breaker and can attract a greater number of tourists
to visit the place. The amount invested in tourism activities will give a rise in the income levels
of the locales and will multiply itself and improve the profitability of the entire region. Clipper
Bay should be following the sustainable ways of carrying out tourism activities as the need for
preserving the environment and nature is very essential. It is also important to consider the
preservation of the natural resources available in the Clipper Bay region. The promotion of
tourism activities should not solely focus on increasing the profitability of the region but also to
protect the environment safe and sound. There are multiple advantages associated with the
promotion of tourism activities in Clipper Bay region which eventually depends on the people
residing there to benefit themselves with the available resources and improve the economy of the
region.

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References
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(2012). Atmospheric pollution in a semi-urban, coastal region in India following festival
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