Business Plan for Eternal Threads: Clothing Brand Startup in London

This business plan outlines the establishment of "Eternal Threads," a clothing brand based in London, UK. The business will initially focus on providing trendy and high-quality clothing for women, with future expansion plans to include men's and children's wear. The plan details the owner's background, including relevant work experience and education, and explores the products and services offered, target market, and marketing strategy. Market research findings, competitor analysis, and a SWOT analysis are presented to assess the business's potential. The plan also covers operational aspects, such as production, delivery, payment methods, suppliers, premises, equipment, legal requirements, insurance, and management. The financial summary includes startup costs and projected revenue. Social media marketing will be a key component of the marketing strategy to attract and retain customers.

Getting started
Whose plan is this?
Business and owner details:
Fashion industry is at boom in UK. It is seen that there are various opportunities that are available
in the market. So, the business will be established in London at main street.
Business name:
The name of business will be “Eternal Threads”
Owner(s) name:
ABC
Business address and postcode:
Eternal Threads will be established at High Street, London.
Postcode: W8 5ED
Business telephone number:
020*****
Business email address:
[e-mail]
Home address and postcode (if different from above):
Same as above High Street, London.
Postcode: W8 5ED
Home telephone number (if different from above):
Same
Home email address (if different from above):
[e-mail]

Section one
Executive summary
1.1 Business summary:
The “Eternal Threads” will work as a clothing brand. There will be variety of products for the
customers. The business organisation will also provide trendy clothes to the customers in order to provide
them best. There are various products that ill be provided by the company (Abd Ghani and et.al., 2017).
They will provide clothes for men, women and children.
1.2 Business aims:
The aims of “Eternal Threads” are as follows:
 To establish strong position in the market.
 To reach more customers
 To provide value to the customers.
1.3 Financial summary:
It is important to set budget in starting. It will help the business organisation to arrange finance
and use the same in an appropriate manner.

Elevator Pitch
1.4 Your business name:
“Eternal Thread”
1.5 Strapline:
“New Clothes, New Passion”
1.6 Elevator pitch:
“Eternal Thread” is a new business venture that will provide trending clothes to the customers. It will be
an outlet providing best quality goods to men, women and children. It is seen that in the initial phase they
will capture women (Brink, 2018). The aim is to provide affordable goods to the customers and enhance
their living standard.

Section two
Owner’s background
2.1 Why do you want to run your own business?
I have done management course and that motivated me to do my own business. I have keep
interest in fashion and love to make designer clothes. I also understand, that to earn good amount of
money it is required to start own business. I want to establish a clothing brand and provide trending
clothes to the customers.
2.2 Previous work experience:
I have worked in Marks and Spencer. It helped me to attain good knowledge about the clothes that
must be used. It also assist in knowing about the trend in the market. I have also done internship in
clothing brand.
2.3 Qualifications and education:
I have done management course in business. It helped me to know about the resources required to
start a business.
2.4 Training:
I have taken training related to management. It will help to work effectively and do the business.
Along with that while internship the training was provided that was related to intellectual skills. It also
helps in doing business and dealing with costumers.
Details of future training courses you want to complete:
It is seen that digitalisation is in the trend. Now I will like to get training in use of digital
marketing. It will help me to market the products in an effective manner (Che Rusli, 2020). I want to
learn about the ways of transforming my business online.
2.5 Hobbies and interests:

My hobbies include:
 Reading books and novels
 Doing creative home projects
 Playing guitar and songwriting
 Running and Yoga
 Playing video games
2.7 Additional information:
I belong to a business family. This is also a motivating factor. My family member motivates me to
start business and guide me. My friends are also in favour of starting the business and help me at every
stage.

Section three
Products and services
3.1 What are you going to sell?
a product
a service
both
3.2 Describe the basic product/service you are going to sell:
“Eternal Threads” is a business in fashion industry. The provide wide rang of clothes to
customers. It provides trends clothes that are fashionable. The business will focus only on clothes for
women. They will provide variety to the women that are of high quality.
3.3 Describe the different types of product/service you are going to be selling:
In future the business will expand its operations. They will provide clothes for men and children.
3.4 If you are not going to sell all your products/services at the start of your business, explain why
not and when you will start selling them:
Due to lack of capital and uncertain nature of business the business will only sell products for
women. After doing business for around 5 years and earning good amount of profit, the business will start
serving clothes to men and children.
3.5 Additional information:
In future the business organisation will also start there operation online. “Eternal Threads” will
use social media marketing to attract more and more customers (Fernando and Indunil, 2020). It will help
to reach more customers and persuade them to buy the goods and services of business.

Section four
The market
4.1 Are your customers:
individuals
businesses
both
4.2 Describe your typical customer:
There are various segments that are available in the market. It is seen that target customers will be
of age group 18 to 40 years. The women of this age will be targeted. They are in need of wear new and
trending clothes. It is necessary to note to establish strong image of the business in the mind of customers.
There must be proper research about the target customers.
4.3 Where are your customers based?
The customers of UK will be targeted. It is necessary to first reach the customers of home country.
It is easy to know about the trends in the market. (Hanák and Grežo, 2020)
4.4 What prompts your customers to buy your product/service?
The trendy clothes will attract the customers. At the same time use of social media marketing will
prompt the customers towards the products served by “Eternal Threads”
4.5 What factors help your customers choose which business to buy from?
The factors that will help the customhouses to choose “Eternal Threads” are as follows:
 Wide variety of clothes
 Trending clothes
 Quality goods
 Right promotional technique

 Effective relations with the customers
4.6 Have you sold products/services to customers already?
yes
no
If you answered “yes”, give details:
At the time of doing job in Marks and Spencer. I have sold products to the customers.
4.7 Have you got customers waiting to buy your product/service?
yes
no
If you answered “yes”, give details:
At the festive season there are huge lines at store and customers wait to make purchases.
4.8 Additional information:
“Eternal Threads” will provide quality products to the customers. Along with that use of effective
marketing tools and promotional strategies will help to enhance sales of the business.

Section five
Market research
5.1 Key findings from desk research:
From the secondary data, it is analysed that the fashion industry is at boom. They require trendy
clothes in market. It is important to use new ways that help to gain lead over the competition (Marcelli,
2019).
5.2 Key findings from field research – customer questionnaires:
The customers require quality goods. Along with that they need products at affordable price. It is
also analysed that customers prefer social media marketing. The use of pictures are better for the
customers and help to attract them.
5.3 Key findings from field research – test trading:
Providing best goods to customers will help to attract them retain them in the organisation.

Section six
Marketing strategy
What are you going to do? Why have you chosen this
marketing method?
How much will it
cost?
Social Media marketing
It is cost effective way of
marketing that have good reach 9000
TOTAL COST 9000

Section seven
Competitor analysis
7.1 Table of competitors
Name,
location
and
business size
Product/service Price Strengths Weaknesses
J brand Women Clothing Competitive price They have established
strong position in market
There are huge competitors present in
market.

7.2 SWOT analysis :
Strengths
The use of best quality goods and providing
trending clothes to the customers is strength for
“Eternal Threads”
Weaknesses
There are huge competitors present in market.
Competition is weakness for the company.
Opportunities
The use of digital technology will help to reach
more and more customers.
Threats
Uncertainty present in the market is a threat
before starting new busines (Masciocchi,
2020).
7.3 Unique Selling Point (USP):
Unique Selling Point (USP)
USP helps to distinguish the organisation from others. It is important to provide unique to the customers. “To provide best quality products to the customers”