BA30591E: Developing a Business Plan & Market Analysis - Star Clothing

This report presents a business plan and market analysis for Star Clothing, a retail clothing business. It covers aspects such as the company's name, products (clothing) and services (stitching & fitting), target customers (all age and income groups), mission statement (offering quality, trendy, and comfortable clothes at reasonable prices), and key competitors. The analysis incorporates Porter's Five Forces and PESTLE frameworks, detailing political, economic, social, technological, legal, and environmental factors. The report also outlines marketing and sales plans, including online and offline promotions, customer encouragement strategies, and capital requirements. Furthermore, it discusses strategies for maintaining competitiveness and the three main goals for a successful business, which are complete family clothing shopping, after-sales service, and great shopping offers. The conclusion emphasizes the importance of a comprehensive business plan for success. Desklib provides access to this and other solved assignments.

Introduction to Business

INTRODUCTION
The business refers to an activity that involves
sales and purchase of some product or service in
consideration to reasonable money. Business is a
commercial activity which allows an owner to
solve market problem and provide items to the
customer’s along with an employment and proper
utilization of resources.

Types of business and name
 The business which is being considered for
this report is clothing retail sector.
 The name of clothing retail business is Star
Clothing.

What products and services offered
by the business
 The business offers clothing products.
 The services which Star clothing offers is
stitching & fitting.

Models or theories in business
Porter’s Five Force
 The business within retail industry especially
with clothing sector is highly competitive and has a
presence of many businesses in market.
PESTLE Analysis
 The PESTLE analysis for a new clothing
business includes political, economical, social,
technological, legal and environmental.

Target Customers
 The target customers for Star Clothing is based
upon certain dimensions that are geographic,
psycho graphic, behavioural and demographic.

How will the customers benefit from
product or service
 The customers will be benefited from Star clothing’s
products and services as the business is operating in UK
market and is offering clothes for all age group & all
income group so that a family can have complete
shopping at one store whenever they wish to buy
clothes.

What is the mission statement and
competitors
 The mission for Star Clothing is to offer best
quality trendy and comfortable clothes to all
family members at reasonable price under one
stop shop.
 The competitors for Star Clothing in retail
clothes business within UK are Marks and
Spencer, All Saints, Hush, Ted Baker, White
Stuff, Phoebe Grace, Phase Eight and many
others.

What makes the best
The thing which makes the Star Clothing Company best are
mentioned below:
 The high quality of comfortable clothes at reasonable
prices.
 A complete family shopping at one stop.

How will the customers learn about
the business
 The customers for Star clothing will learn
about their business through online and offline
promotion of different varieties of clothes for
each age group people.

How will the customers would be
encourages to tell others about the business
 The customers of Star Clothing Company
would be encouraged to tell others about
their business through word of mouth as
well as having in option of complete
family clothing shopping at one stop.

How much capital the business need
and why
Capital Expenditure Amount
Land or shop £ 5004.46
Clothes/ stock £ 16014.27
Staff salary £400.36
Alteration machine £50.04
Lights and Fittings £100.09
Advertisement £50.04
Computer and printer £500.45