BM564 - Business Plan Presentation: Maya and David Clothing Brand UK

This presentation outlines a business plan for Maya and David clothing, a new brand focused on providing quality modern classic men's and women's clothing, bags, and accessories in London, UK. The plan details the company's mission, vision, and culture, emphasizing passion, creativity, and respect. A SWOT analysis identifies strengths such as offering modern classic products and weaknesses like a limited product line. The PESTEL analysis considers external factors influencing the business. The motivation for starting the business stems from a passion for entrepreneurship and a business management background. The business idea generation process includes target market analysis, design, location, packaging, marketing, budgeting, and product/service offerings. Feasibility studies focus on attracting customers with competitive pricing and marketing campaigns. The presentation also highlights potential market opportunities due to relaxed COVID-19 restrictions and emphasizes providing high-quality products at affordable prices. The vision is to serve customers effectively, concluding that a well-structured business plan is crucial for achieving desired goals. The presentation references academic sources to support its findings.

Business Plan

Executive Summary
 Business plan is one of the well written document including organisation main
activities, objectives as well as how it decided to achieve its desired objectives.
 This presentation covers the business plan of new brand Maya and David
clothing. The company is targeted to offer quality services to their customers.

Mission, vision, and culture
 Mission: The mission statement of the
company is to offer quality services to
their target customers and continue to
enhance their satisfaction level.
 vision: The Vision statement of Maya and
David clothing is to create strong position
in the clothing industry.
 Culture: The company offer culture of
passion, creativity and respect as well as
it has positive workplace culture.

Company Description
Maya and David clothing is an
independent designer brand, offering
modern classic men's and women's
cloths, bags and accessories. The brand
will offer ready to wear, customs
clothing for men and women. The
company is based in London, UK.

Opportunity and research
SWOT ANALYSIS
 Strength: The main strength of the
company is that it is offering modern
classic cloth, bags and accessories to its
target customers.
 Weaknesses: operating in limited product
line can be weakness for the company.

PESTEL analysis:
 It refers to the external factors like
political, economical, social and
technological which which directly
influence the functioning of the
company.
 Considering political and economic
factors which help company to
smoothly carry out their activity.
 Also adoption of new and advance
technology will help company to
have new market opportunities for
growth and development.

Motivation for choice of business
 Motivation plays an essential role in driving an individual towards achieving
desired goals and objectives as well as to perform better. Behind any successful
business plan, the motivation factor plays an essential role.
 In case of Maya and David clothing, having passion for starting my own business
and as well as having degree is business and management motivated me to start
my own business of clothing.

The process you went through to
generate this business idea
 Target market
 Place
 Design
 Location
 Packaging
 Marketing
 Budgeting
 Product and services to be offered

Feasibility studies conducted:
 The operation of the company will be carried out in UK so to attract the customers
of the UK the company will be initially offering products at low prices.
 This will help them to attract large numbers of customers. Also marketing
campaigns will be conducted in order to make consumer aware of the product and
services.

Details of the product/service to be
offered
The company will be offering modern classic men’s and women’s cloths, bags and
accessories. The main focus of the company will be on offering quality services to
their customers leading to satisfy their needs and wants.

Potential market opportunities
 The current scenario is favourable for the
company as the relaxation in COVID-19
restriction has caused a boom in the
market. There are various customers who
are will to make purchases, which makes
it an ideal opportunity to attract as many
potential customers and try to gain
competitive advantage in the market.

Attractiveness of the industry
 The prices of the products available is
affordable in order to attract customers of
a wider range.
 The business is focuses on providing high
quality products to customers in minimal
cost along with high rate of service.