Business Plan Project: Clothywear, UK Retail Venture Analysis

This business project presents a comprehensive business plan for Clothywear, a proposed UK-based retail venture. The report begins with an executive summary and introduction, outlining the rationale, vision, mission, and objectives of the business. It then delves into the business concept, including product description, target market (men, women, and children), positioning strategy, and value proposition. A literature review provides industry analysis. The project employs secondary data methods to analyze market research, market analysis, product and service feasibility, organizational and financial feasibility. The analysis extends to strategic considerations, identification of competitive advantages, selection of success strategies, and the development of an appropriate business model. The plan includes a feasibility study, with analyses of the market, product, organization, and financial aspects. The project concludes with an evaluation of the business plan, addressing its viability and critical success factors. The report aims to identify the importance and impact of marketing strategies for small businesses in the UK, assessing the opportunities and challenges faced by such ventures. The business plan focuses on providing high-quality, trendy clothing at affordable prices, emphasizing sustainability and customer satisfaction.

BUSINESS PROJECT

EXECUTIVE SUMMARY
The purpose of this report is to develop a new business idea with new innovation and
creativity. The main aim of this project is to identify the importance and impact of marketing
strategies over for small business in development of its venture within the United Kingdom. For
conducting the report, the main purpose is to develop a business plan that provides better
products and services in market form other companies. The method which is chosen for this
project is secondary data method. It helps in collecting information through different sources
such as articles, journals and publication. This project helps in providing the description of the
business concept, product description, target market, positioning strategy and window of
opportunities. Thus, it also covers industry analysis and feasibility analysis in order to provide
detailed information related to the chosen products and services.

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................2
CHAPTER 1: INTRODUCTION....................................................................................................5
The Rationale of business opportunity........................................................................................5
Scenario chosen...........................................................................................................................5
Vision..........................................................................................................................................6
Mission........................................................................................................................................6
Aim..............................................................................................................................................6
Objectives....................................................................................................................................6
Structure of the business plan.....................................................................................................7
Chapter 2 The business concept.......................................................................................................1
Introduction.................................................................................................................................1
Description of the Business Concept..........................................................................................1
Product/service description.........................................................................................................1
The Target Market......................................................................................................................2
Positioning strategy.....................................................................................................................2
Value added.................................................................................................................................3
Who is involved..........................................................................................................................3
The window of opportunity.........................................................................................................4
Chapter Summary.......................................................................................................................4
CHAPTER 3: LITERATURE REVIEW.........................................................................................5
Introduction.................................................................................................................................5
Industry analysis.........................................................................................................................5
Conclusion..................................................................................................................................7
Chapter 4 Feasibility/Methodology.................................................................................................8
4.1 Introduction...........................................................................................................................8
4.2 Market Research....................................................................................................................8
4.3 Market Analysis..................................................................................................................11
4.4 Product and service feasibility............................................................................................13
4.5 Organisational feasibility....................................................................................................14

4.6 Financial feasibility.............................................................................................................15
4.7 Chapter summary................................................................................................................15
CHAPTER 5- ANALYSIS OF THE BUSINESS MODEL..........................................................16
Introduction...............................................................................................................................16
Strategic analysis of the new or existing business idea.............................................................16
Identification of sources of competitive advantage and sustainability.....................................17
Selection of strategies for success.............................................................................................18
Development of appropriate business model............................................................................19
Chapter summary......................................................................................................................21
CHAPTER 6: EVALUATION OF THE BUSINESS PLAN........................................................22
6.1 Introduction.........................................................................................................................22
6.2 Overall assessment of the business plan.............................................................................22
6.3 Business plan schedule........................................................................................................22
6.4 Business viability................................................................................................................25
6.5 Critical success factors........................................................................................................25
6.6 Chapter summary................................................................................................................26
REFERENCES..............................................................................................................................27

CHAPTER 1: INTRODUCTION
The Rationale of business opportunity
The reason behind choosing this business idea is due to the emergence growth in retail
sector. Nowadays, people are adopting new and trendy clothes in order to improve their standard
of living (Muthu, 2020). Fashion has changed and shaped the lives of people and also they
demand high quality of clothes which makes them satisfied (Majumdar, Garg and Jain, 2021).
Nowadays, companies are reducing the quality of clothes along with the cost. It is one of the
important reason due to which investigator has selected the current business idea of establishing
new retailer brand of clothes in UK. It is being stated that Clothywear has emerged due to the
reason that companies are selling low quality of products at high price. The main motive of this
brand is to offer high quality of clothes to its customer at affordable and reasonable price which
helps in creating strong customer base and also increases the market presence of Clothywear. In
order to increase its presence in market, there are various marketing strategies which can be used
by company such as social media marketing, content marketing, internet marketing, email
marketing and direct selling (Palominos, Quezada and Gonzalez, 2019). Through implementing
these marketing strategies, Clothywear can reach to maximum number of customer and provide
brief description about its product and its quality. The marketing strategy of Clothywear is to use
TV ads, social media platforms, content marketing and email marketing in order to promote their
business in UK market. Marketing strategies creates a great impact on the business performance
and productivity. The opportunities that small business can be gained while developing their
business are access to new market, improving profitability, creating strong customer base,
advanced technology and access to talented manpower (Birt, 2021). Clothywear is focusing on
producing better quality of clothes which includes good quality of material, natural fibres are
used and also inspect the clothes on every stage of production. The brand offers trendy and
fashionable clothes to its consumers in order to make the feel satisfied and happy while wearing.
Scenario chosen
The scenario chosen for this report is establishing new retail business that offers wide
varieties of trendy and fashionable clothes to its customers. For developing the venture, company
is focusing on using different marketing strategies that helps in attracting large number of UK
customers due to which the profitability and growth of business increases. The clothing brand

changes the market by offering premium quality of clothes to its potential customer at reasonable
price. Organisation is also focusing on maintaining sustainability by reducing the negative impact
on the environment (Soltani and Azar, 2021). The brand is unique as they bring creativity and
trendy clothes for its consumers which helps in improving their dress sense and also improves
their living standard. Clothywear focuses on implementing marketing strategies in order to
increase their presence in UK Market. Through using marketing strategy, company can promote
their product and also attract large number of audience towards the brand.
Vision
The vision of Clothywear is to offer excellent quality of clothes which helps in improving
customer experience and also protect the environment. They are focused on maintaining
trendiness of fashion and leading change towards renewable and circular fashion. The brand is
committed to offer high quality of products and services to its customer by contributing to the
sustainable development of society. Vision statement of Clothywear reflects long term goal and
also it depicts about the new things which they are bringing in order to remain competitive in
market. The company thinks that they can achieve success in market by offering their consumers
trendy fashion and lifestyle.
Mission
The Mission of Clothywear is to bring positive changes in society by reducing negative
impact on environment through implementing sustainable practices. Clothywear offers unique
designs of clothes and also improves the fashion sense of customers. There motive is to offer
premium quality accessible to everyone through the range of its products. It generally outlines
that company is selling better quality of products and also diversifying their offerings. The
organisation develops the products by offering value for money so that they can attract more and
more customer towards the brand.
Aim
To identify the importance and impact of marketing strategies over for small business in
development of its venture within the United Kingdom: A study on ClothyWear
Objectives
 To identify the types of marketing strategies used by small business within the UK

 To determine the impact of marketing strategies over for small business in development
of its venture within the United Kingdom
 To evaluate the opportunities that small business can be gained while developing their
business in the UK
 To examine the challenges that could be faced by small business while developing their
business in the UK
Structure of the business plan
The business plan is related with establishing new clothing business as organisations are
offering low quality of products to its customer at premium price. The reason behind opening
new venture is to provide better quality of clothes to its customers.
Within the business plan, different aspects of the business are discussed so that a new venture can
be established in better manner. The business plan is going to be discussed about the description
of business concept, product description, target market, positioning strategy, value added, who is
involved and the window of opportunity. It also focuses on conducting feasibility analysis in
which different models are implemented. Further the report also covers, market research, market
analysis, product feasibility, organisational feasibility and financial feasibility. Besides this an
analysis of business model is also conducted by including the strategic analysis of business idea,
identification of sources of competitive advantage, selection of strategies for success and
development of business model. Thus, this report covers various factors which are included for
establishing and operating the business activity in smooth and efficient manner.

Chapter 2 The business concept
Introduction
The major goal of this market study is to comprehend the new market and determine the amount
of competition inside the UK market. Clothywear works in the retail industry, which provides a
greater range of clothing to its clients in order to create more profit and brand image in the
market. The company should concentrate on gathering market data so that it can plan and create
plans properly (Uotinen, 2019). Customers, rivals, and a variety of other aspects must all be
considered when gathering market data.
Description of the Business Concept
The business plan is about starting a new clothes business because organisations are selling low-
quality products at a high price to their customers. The goal of starting a new business is to give
higher-quality clothing to its clients. Clothywear works in the retail industry, where it offers a
wider variety of clothing to its customers in order to increase profit and brand awareness. The
organisation should focus on acquiring market data in order to properly plan and make plans.
When acquiring market data, customers, competitors, and a variety of other factors must all be
taken into account. The rivalry in the UK market is fierce, as many competitors such as Marks &
Spencer, ZARA, and others offer distinctive clothing products to their clients. To achieve a
competitive advantage, Clothywear must concentrate on assessing the level of competition.
Product/service description
Product and service are one of the main elements in determining the overall appeal of a proposed
product or service. When starting a new business concept, it is critical to examine a number of
important factors so that the firm can operate effectively and efficiently. The product or service
desirability and the overall start up cash required are the two key components of product and
service feasibility. The viability of a product or service is crucial to an organisation since it aids
in the creation of new business. Product attractiveness is the first factor to consider when
determining whether a product or service is desirable and meets a market demand. The other
component is total start-up capital required, which focuses on determining the amount of money
needed to start a business Schmidt and et.al., 2019).
In order to build a loyal client base and acquire their devotion to the brand and product,
the brand focuses on providing higher-quality products and services to its customers. The brand's

product focuses on attracting more customers by providing sustainable apparel so that they can
concentrate on reducing negative environmental impact. Clothywear's product appeals to people
since it provides high-quality clothing to its consumers by employing high-quality fabrics and
materials. Through a product feasibility study, a company can develop product demand among its
clients, resulting in increased profitability and business sales (Kotarba, M., 2018).
The Target Market
Men, women, and children of all ages are among Clothywear's target customers. They frequently
focus on giving higher-quality products and services to their clients in order to expand their
consumer base and boost growth. Market analysis is the process of determining the size of a
market within a specific industry. By undertaking marketing analysis, a corporation can lower its
risk and make better business decisions. In general, market analysis focuses on giving data about
customers, companies, competitors, and other market characteristics. It assists businesses in
determining supply and demand for specific goods and services. The goal of market analysis is to
help businesses understand how markets work and how they affect the poor. Customer
description, customer perception, market trends, market projections, and competition are the six
basic components of market analysis (Efimov and et.al.,2019).
Positioning strategy
Using social media marketing tactics, the organisation aims to reach a larger audience.
Companies can utilise a variety of social media marketing tactics to promote their products,
including Facebook, Instagram, YouTube, and a variety of others. These platforms feature a large
number of active users, allowing businesses to reach a large number of potential customers.
Clothywear provides a variety of services to its consumers, including delivery, customer service,
and more. Through effective services, a company can attract an increasing number of customers,
resulting in increased revenue and improved performance. Clothywear focuses on selling
products at a low cost that meet the needs and demands of customers. The company is focusing
on opening a store in London, UK, as well as offering their items on various internet platforms to
reach a bigger audience. To attract clients, the company should focus on promoting its brand so
that buyers are aware of Clothywear's sustainable clothing options. The acts by which a
corporation promotes its products and services in an effective and efficient manner are referred to
as promotion. Along with it, Clothywear focuses on promoting their brand and products using
social media marketing and print media in order to reach a wide number of customers and tell

them about Clothywear's products and services. The company is focussing on creating a strong
presence on social media marketing platforms such as Facebook, Instagram, and YouTube in
order to increase profitability and sales. That is why, Clothywear should focus on diversification
strategy because it is one of the most effective tactics a company can take when starting a new
business in a new market. It is the riskiest strategy, but it also gives Clothywear with a slew of
advantages, like access to new markets, new customers, more revenue, and a slew of other perks.
This strategy helps the company reach a bigger audience, allowing it to generate more and more
money while also establishing a strong customer base by offering high-quality products at a fair
price (Radina, A, 2021).
Value added
E-commerce clothing will help them to attract more customers towards their organisation
by building high brand position in the mind of their selected audience. The company Clothywear
can offer high quality fashion product through online ways due to which customer can buy
product even while they are sitting at their home (Gereffi, 2019). The company will provide the
fashion products which will full-fill the needs and wants of everyone present in their region. Due
to Covid-19 the concept of e-commerce has taken a huge rise because of the social distancing and
many other restrictions faced by the general public in this pandemic time. They can attain huge
success in their future by manufacturing high quality and trendy fashionable products for their
customer. By adopting online selling application the management of the company can be able to
offer great customer experience to their customer and they don't feel frustration while making a
online purchase from their official application. Higher authorities of Clothywear should always
keep their eyes on the activities done by the competitors. The company should be able to convey
their value proposition properly to their customer’s. The management of the company should
implement new and modern manufacturing machinery in their production house which will
enhance their overall performance.
Who is involved
Clothywear should have the proper knowledge of their stakeholder present in their
company. Without having the adequate knowledge of their customers and markets then the
chances will increase of getting failure in future. Clothywear have to manage various group of
stakeholders who have the direct impact on their organisation. Trade organisation, suppliers,
sponsors, buyers, distributors are the main stakeholder of Clothywear. Stakeholder will decide

the future of the company. The management of Clothywear has to develop such kind of rules and
regulation which is suitable for all the stakeholders present in their organisation. It is very
important for Clothywear to have a proper communication and collaboration with their
stakeholder in order to get success in their upcoming future. This stakeholder will have the major
role in making the important decision in the company. Stakeholder are the one who provide
valuable resource in their organisation which will allow them to successfully run their business
operation effectively and efficiently (Helmold and Samara, 2019).
The window of opportunity
In today's world, fashion companies have numerous kinds of opportunities in their sector.
In case of Clothywear they can utilize these opportunities in order to increase their business
performance and overall productivity (Ryan, 2020). By adopting these various possibilities and
opportunities it can help them to enhance their revenue and profit. Social media is one of the best
platforms which can help the company Clothywear to interact with their customers. Through this
they can properly convey information of products and services to their target audience. The
company can collaborate with various fashion influencer which will endorse their brand to their
fans in result to this it will increase their sale. Fashion industry is a multibillion-dollar industry in
which small company can to their business and attain higher level of success in short period of
time (Ki, Chong and Ha‐Brookshire, 2020)
Chapter Summary
As a result of the above information and facts, any new business concept should concentrate on
doing proper market research on the trends of the market and the preferences of the customers.
As this research allows the company and its new idea to find the way to run its business
effectively and efficiently. The data collection approach is used to conduct the market analysis
and research. In order to create the firm successfully, this research includes product and service
feasibility analysis, organisational feasibility analysis, and financial feasibility analysis. As a
result, the following material comprises all of the techniques that a company may use to attract
more and more customers to their brand, as well as many marketing strategies that can be used to
improve business performance.

CHAPTER 3: LITERATURE REVIEW
Introduction
Literature review helps in determining the impact and importance of marketing strategies
within the small business for gaining high growth and success in the competitive market.
Marketing strategies are defined as the tools of marketing the company product and services in
the market so that more and more customers can be gained for purchase. Marketing is defined as
the business strategy that organisation use for promoting the quality products and services for
increased profitability in the business market (Nikolic and Kostic-Stankovic, 2022). The main
idea of the company is to open a new venture in the business market in order top sale high quality
clothes to large number of customers by targetting large share in the market. They generally
targets customers of young age as they are more interested in trying new patterns of clothes and
the help the company in increasing their brand value and image in the market for gaining high
accessibility and variability in the market. The company also uses various social marketing
methods for promoting the good and services so that they gain competitive advantage over other
competitive companies existing in the business market.
Industry analysis
Porter's five forces analysis
Threat of new entrants – With the changing market trends, fashion also keeps on changing
which results in changing the taste sand preferences for the clothes in an effective manner. There
are so many companies that exist in the clothing fashion industry that provides good quality
goods to the customer in order to make them satisfied by wearing them (Wilson, 2020). It is
important for Clothywear to focus on the customers demands so that they produce products
according to their tastes and also target right types of market so that right of customers can be
gained by the company ion the market. For entering into the market of fashion industry it is
essential for the company to promote their products through different social media channels in
order to gain high profitability and growth in the competitive market. But while setting up the
new business organisation the company might face the problem of new entrants as clothes are the
most demanding thing by the customers which they generally want at reasonable prices.
Threat of substitute product – Threat of substitute product is the major problem that
Clothywear might face at the time of establishing new business in the market because customers

already have choices in clothes and some of them also like to wear only branded clothes. It is
important for the company to promote their clothes in a trendy manner that helps in attracting
more number of customers and needs to target young generation as the are more aligned to try
new types of fashion clothes (Mugo, 2020). The threat of substitute product in the fashion
industry is high and this effects the profitability and growth of the company. Since the
competition is high in he market, no brand can sustain in the business market for selling the
clothing products by focusing on the customers or targetting. It is important for the company to
develop high quality products for the customer ad promote the services in a unique way that
helps in increasing the productivity of the new business.
Bargaining power of suppliers – Suppliers play the most important role in the company as
they help in delivering the product in the market for selling it to the potential customers. In the
fashion industry, the power of supplier is relatively insignificant force and small. Most of the
companies generally source their products from the third parties and this results in receiving just
a fraction of profits among them. Clothing is considered as a saturated industry where the number
of suppliers within the industry is quite more. It is important for Clothywear to check the
suppliers that can supply the products in the market with simple rates in a timely manner for
satisfying them in an effective manner (Danemo, 2018). The company needs to ficus on building
healthy ad strong relations with the suppliers so that they deliver the products to them in order to
satisfy the needs and wants of the customers in a more successful manner.
Bargaining power of customers – Customers are considered as the most important element
for the company as they are the only person for whom they are making and producing things in
the market for sale. Bargaining power of customers is relatively high in the fashion industry as
they are available with large variety of options in clothing from which they can choose (Baxter,
2019). Clothywear needs to focus on the expectations of the customers so that they produce
products according to their preferences in order to gain high growth and success in the
competitive market. Customers are available with so many options from which they can buy
clothes which helps in making their fashion sense improved, so it is important for the company to
focus on their targetted customers for retaining them within the business for long period of time.
Competitive rivalry – There is high competition in the fashion retail industry as there are
many retailers who sell the same quality of clothes in the market and which customers purchase
for receiving benefit (Keough and Lu, 2021). For acquiring place in the business market, it is

important for Clothywear to focus on the competitive tricks and methods used by them for
attracting customers and working on their own tricks for gaining customers. It is very difficult for
the new business to retain their place in the fashion industry so that more growth and profitability
can be attained in the competitive market.
Conclusion
It is concluded from the above gathered information that there are several threats that the
organisation face in the case of developing new clothing products and services for the customer
to bring in the market. It is important for the company to mainly focus on offering innovative and
unique products to the customer in order to gain high competitive advantage in the business
market which results in creating a strong customer base for buying.

Chapter 4 Feasibility/Methodology
4.1 Introduction
Feasibility study generally includes all the project relevant factors including legal,
economic, scheduling and technical consideration for ascertaining the likelihood of
accomplishing the project in successful manner. Through feasibility study, the strength and
weakness of an existing business can be recognised in objective and rational manner. While
establishing and running new business it is necessary for organisation to conduct feasibility study
as it helps in determining whether the project should go ahead or not. The main purpose of
feasibility study is to examine the financial viability and determine whether the project may be
successful or get fail (Yeo and et. al., 2022). Thus, there are few steps of feasibility study such as
preliminary analysis, defining the scope, market research, financial assessment, alternative
solutions, reassessment and go or no go decision. It is generally filled with analysis, calculation
and estimated projections. Therefore, feasibility study generally provides useful information
related to the study and also narrow potential business alternatives. For running the business in
effective and efficient manner, company should focus on conducting feasibility study as it
identifies valid reasons to advance, improves the focus on project team, provides useful
information for the next steps after the study and also evaluates the current and needed resources
and technology (Nikhashemi, Jebarajakirthy and Nusair, 2019). There are different types of
feasibility study such as technical, economic, operational, legal and schedule feasibility study.
While conducting the feasibility study, it is necessary to consider few elements such as project
scope, current analysis, requirements, approach, evaluation and review. Feasibility study help
organisation with new business development including potential obstacles, how it will operate,
market analysis, competition and sources of finance required to grow the business (Friedrich,
2021). By feasibility study, company can develop marketing strategies for convincing investors
and banks to invest in business. This feasibility section focuses on conducting market research,
market analysis, product and service feasibility, organisational feasibility and financial
feasibility.
4.2 Market Research
Market research is a procedure of determining the viability of new product and service
through conducting the research. It generally allows organisation to discover the target market

and collect feedback and opinion from customers about their interest in product or service. The
main purpose of market research is to make solid business decision, secure funding from
investors, determining new business opportunities and avoid business failures (Ahmad and
Miskon, 2019). Thus, while conducting market research, Clothywear can connect with their
audience, identify opportunities for growth, reduce risk by testing concepts and maintain
customer centric approach. In order to conduct market research few models is being used by
company such as Ansoff matrix, SWOT analysis, marketing mix, communication mix and PESO
model.
Ansoff matrix is one of the models which are used by company in order to conduct market
research. It is a tool which helps senior managers, marketers and executives to devise strategies
for future growth. Through Ansoff matrix, company can plan and evaluate the growth initiatives
in effective manner (D’Adamo and et. al., 2022). This model helps organisation to determine its
market and product growth strategy. Ansoff matrix mainly includes four growth strategies such
as market penetration, market development, product development and diversification. Market
penetration strategy is first growth strategy of Ansoff model in which company can increase their
sale of existing products on existing market in order to improve their market share. By using this
strategy, company can attract customers and ensure that they buy existing products and services.
The strategies which Clothywear can adopt by using market penetration strategy are increasing
marketing efforts or streamlining distribution process, decreasing prices to attract new customers
within market segment and acquiring competitor in the same market (Kaur, Arora and Bali,
2020). Market penetration strategy helps organisation to evaluate the market through knowing
the pros and cons of competitor’s products and making quick improvement of their products.
Market development strategy is another growth strategy which can be used by Clothywear as it
focuses on increasing the sale of existing products in new market. For adopting this strategy,
organisation need to consider few approaches including catering to a different customer segment,
entering a new domestic segment and entering in foreign market. Through using market
development strategy, company can improve their quality of products and services, acquire new
customers, increase revenue margin and also build organisational resilience. Another growth
strategy which firm can implement is product development strategy. By using this strategy,
company can launch their new product and services in existing market (Warasthe and
Brandenburg, 2018). It is generally used to extend the offer proposed current consumers with a

motive to increase their turnover. If company adopt this strategy, they must focus on investing in
R&D to develop new product, acquire the rights to produce and sell another firm’s product and
create a new offerings by branding. This strategy is beneficial for Clothywear as it focuses on
managing and measuring the success, improve reputation for quality and also reduce cost for
competitiveness. The last growth strategy is diversification in which new product and services
are launched in new market. It is considered as riskest strategy as it includes marketing of new
product and service in unknown market.
It is being recommended that Clothywear must focus on adopting diversification strategy as
the brand is establishing their new business in new market due to which it is one of the effective
strategy which company can use. It is riskest strategy but it also provide various benefits to
Clothywear including access to new market, new customers, more and more revenue and many
other benefits. This strategy helps in reaching to wider audience due to which company can
generate more and more income and also create strong customer base by offering them high
quality of products at affordable price.
SWOT analysis is another model which is used by organisation while conducting market
research. Through swot analysis, company can identify the strength, weakness, opportunity and
threat of business due to which they can frame the strategies and plan work accordingly. Swot
analysis helps in understanding the business better, address weakness, deter threats, capitalise on
opportunities and take advantage of strengths. Thus, through swot analysis, Clothywear can
develop business goals and strategies for achieving them in effective and efficient manner. The
strength of Clothywear is that it provides high quality of products to its customers at affordable
price so that they can attract maximum number of potential consumers towards the brand. The
weakness of brand is that organisation don’t have strong marketing strategy plan due to which it
becomes challenging to gain competitive advantage. The opportunity which Clothywear can gain
is expanding their clothing profile and adopting new marketing strategies in order to reach to
wider audience so that the profitability and sale of business increases (Malhotra and et. al., 2018).
Competitors can be one of the threats for company, it is necessary to focus on identifying the
competitor move and actions so that Clothywear can plan their strategies accordingly.
PESO model is also a model which is used by company in order to determine the different
forms of media which is beneficial for business to reach maximum number of potential
customers. PESO stands for paid, earned, shared and owned media. Paid media generally

includes sponsored contents, social media advertisements, paid publishing and boosted content.
The second form of media is earned media which mainly includes blogger networks, link
building, public relations and word of mouth. The third form of media is shared media in which
organic social reviews, media sharing sites and social forums are included. The fourth form of
media is owned media in which content marketing such as videos, written content, visual audio,
brand journalism and webinars are included. It is being recommended that organisation must
focus on using paid and owned media in order to promote their products and service in market as
it includes affiliate marketing and email marketing strategies through which Clothywear can
attract large number of customers towards the brand.
Marketing mix is other important tools which company must consider while conducting the
market research. It is the combination of 4 P’s including product price, place and promotion. The
product which Clothywear offers to its customers is trendy and affordable clothes. The price of
the clothes is not so high which helps in grabbing the attention of customers. Clothywear focuses
on selling the products at affordable price which satisfy the need and demand of consumers.
Company focuses on establishing their outlet in London, UK and also they offer their products on
different online platforms in order to reach wider audience. In order to attract customers,
company must focus on promoting their brand so that customers can be aware about the
sustainable clothes which are offered by Clothywear. Promotion includes the activities through
which company is promoting their products and services in effective and efficient manner
(Cunningham and De Meyer-Heydenrych, 2021). Clothywear focuses on promoting their brand
and products through using social media marketing and print media so that they can provide the
information to large number of customers and make them aware about the products and services
of Clothywear. The brand is focusing on creating strong presence on social media marketing
channel such as Facebook, Instagram, YouTube, etc in order to increase their profitability and
sale.
4.3 Market Analysis
Market analysis is a process of assessing the market within particular industry. Through
conducting marketing analysis, company can reduce risk and also make better decision related to
business. Market analysis generally focuses on providing information about the customers,
company, competitors and other market variables. It helps company to determine the supply and
demand for specific products and services. The motive of market analysis is to make company

understand how the market operates and how it influences the poor. There are mainly six
components of market analysis such as customer description, customer perception, market trends,
market projections and competition (Park and Armstrong, 2019). There are different models of
market analysis including market research survey, personal interviews, focus groups, consumer
observation, field trials, social media engagement and competitive analysis. The few steps for
conducting market analysis are as follows:
Determining the purpose:
The main purpose of conducting this market analysis understands the new market and
identifies the level of competition within UK market.
State of industry:
The industry in which Clothywear deal is retail industry as it offers wider variety of clothes
to its customers in order to generate more and more revenue.
Identify target customers:
The target customers of Clothywear are men, women and children of all ages. They
generally focus on delivering better quality of products and services to its customers in order to
increase their customer base and improve growth.
Understand competition:
The competition within UK market is high as there are various competitors that offer
unique clothing products to its customers such as Marks and Spencer, ZARA and many others.
Clothywear must focus on understanding the level of competition in order to gain competitive
advantage.
Collect market information:
Company must focus on collecting the market information so that they can plan and frame
the strategies accordingly. The market information must be related to the customers, competitors
and many other factors.
One of the models of market analysis is organisation decision making process, it mainly
includes four stages such as problem recognition, information search, evaluation of alternatives
and final decision. The first stage of organisation decision making process is problem recognition
in which problem is identified in effective and efficient manner (Akbar and Ahsan, 2020). The
problem which is identified within this research is that company faces difficulty to implement
right marketing strategies so that they can promote the product and brand in efficient manner.

Information search is another stage of organisation decision making process in which Clothywear
have to focus on gathering the information related to the market in order to gain competitive
edge. The third stage of market analysis is evaluation of alternatives. In this stage two or more
option are analysed such as company can focus on expanding their target market or bring new
products in their product portfolio. The last stage is final decision in which Clothywear make the
decision to launch new and trendy clothes for its customers that grab their attention and influence
them to buy the products.
STP model is another model which is included in market analysis, segmenting is the
process of dividing the target group in terms of age, gender occupation and many other factors.
The brand generally divides the group on the basis of similar characteristics and needs. Targeting
is a process of determining which group of customers to be aim for. Clothywear generally
focuses on targeting all age of customers including men, women and children. The brand focuses
on creating strong position due to which they can attract more and more customers towards the
brand (Jo and et. al., 2018). Clothywear focuses on using social media marketing strategy and
content marketing in order to promote their product and services in wider audience.
4.4 Product and service feasibility
Product and service feasibility is a process of assessing the overall appeal of product and
service which are being proposed. While launching the new business it is necessary to focus on
consider various important factors so that company can run the business in effective and efficient
manner. There are two main components of product and service feasibility such as product or
service desirability and total startup fund needed. The product and service feasibility is important
for organisation as it helps with new business development. Product desirability is first
component that determine whether the product and service is desirable and serves need in the
marketplace. The other component is total startup funds needed as it focuses on determining the
fund requires to establish the business in effective and efficient way. The brand focuses on
offering better quality of products and services to its customers in order to create string customer
base and gain their loyalty towards the brand and product. The product of brand focuses on
attracting more and more customers by delivering sustainable clothing so that they can focus on
reducing negative impact on environment (Blank and et. al., 2018). The product of Clothywear
attracts people as they offer high quality of clothes to its customers by using good quality of
fabrics and materials. Through product feasibility study, company can generate the demand of

products among its customers which leads to increase in profitability and sale of business. The
company focuses on reaching to wider audience by using social media marketing strategies.
There are various types of social media marketing strategies which can be used by company in
order to promote their products such as Facebook, Instagram, YouTube and many others. These
platforms have active number of users due to which company can target maximum number of
potentials consumers. The services which are offered by Clothywear to its customers are
delivering service, customer service and many others. Through effective services, company can
attract more and more number of customers due to which organisation can generate more revenue
and also increase their performance level.
4.5 Organisational feasibility
Organisational feasibility generally focuses on defining the legal and corporate structure of
company. It includes professional background information by involving founders and principals
of business. Through organisational feasibility, company can assess the management and
sufficiency of resources to generate new idea or bring product within market. It is important for
company as it determines whether the technical resources meet capacity and whether the team is
capable to convert the ideas into working system. In order to conduct the organisational
feasibility, Clothywear must focus on including few steps such as description of business
structure, description of organisational structure, internal and external principals and practices of
business and professional skills (Liu, Fan and Xie, 2022). The business structure of Clothywear
is private limited company as their main motive is to generate more and more revenue. The
reason behind choosing private limited company is that it is separate legal entity and also having
uninterrupted existence. Advantages of private limited company are that it includes limited
liability, capacity to sue and be sued, dual relationship and borrowing capacity. The
organisational structure which is followed by Clothywear is hierarchical organisational structure
as it focuses on different levels of authority with chain of command connecting to different
management levels within the business. Internal and external practices mainly include the factors
which management consider while running the business. The internal practices are products
which are offered, hiring process, employee training and various other practices. External
practices mainly includes the way through which company interact and deal with customers.
Clothywear focuses on maintaining high ethical standards that shows the way they treat their
clients. Professional skills generally include the skill which is required within employees.

Clothywear hires the employees on the basis of their experience and qualification so that they can
contribute their productive outcomes in accomplishing business goals.
4.6 Financial feasibility
Financial feasibility is a process of determining whether or not the project is fiscally viable. It
mainly focuses on including cost/benefit analysis of the project. Financial feasibility forecasts an
expected return on investment and also outlines the financial risk which may be faced by
company. The few practices for determining financial feasibility are looking at debt to establish a
framework, focus on key services, outlining the project timeline, be realistic in revenue
projection and including staff as key expenses. There are three main issues which need to be
consider in the financial feasibility analysis such as industry attractiveness, market timeliness and
identification of niche market (Rezaee, Vakilinezhad and Haymaker, 2021). It is necessary for
organistaion to maintain their financial performance strong so that they can establish the business
in effective and efficient manner and also gain competitive edge.
4.7 Chapter summary
It is being summarised from the above information that organistaion should focus on
conducting feasibility study as it provides the way through which company can run the business
in effective and efficient manner. The market analysis and market resrecah is conducted on the
basis of secondary data collection method. Within this research product and service feasibility
analysis, organisational feasibility analysis and financial feasibility analysis is conducted in order
to establish the business in successful manner. Thus, the above information includes all the ways
which company can adopt in order to attract more and more customers towards the brand and
also different marketing strategies are determined for improving the business performance.

CHAPTER 5- ANALYSIS OF THE BUSINESS MODEL
Introduction
This chapter is used to analyse the new business model as well as determine the sources
related to competitive advantages and sustainability (Zufall, and et.al., 2020). Different types of
strategies are used by the companies which helps in gaining success in the market and develop a
business model. The business model is described as a plan which helps in improving the
performance of a business and increasing the profitability and growth in better manner. This
makes business model important for new and existing organisation to survive in the market.
Strategic analysis of the new or existing business idea
For the understanding the business model of ClothyWear SWOT analysis is used which
helps in determining the more information about this new ventures by identifying its internal
strength and weaknesses along with external opportunities and threats.
SWOT Analysis
Strength-
The strengths describes the factors of the organisation that are strong and make
organisation more competitive for their competitors. There are various factors of ClothyWear that
make it more strong and competitive in the fashion and retail industry of UK. The company is
offering latest trending products to their customers in order to make their potential customer feel
trending while wearing their clothes (van de Vijver, 2019). The design that the company offers is
also attractive and fashionable which makes customers attracted in order to purchase their
products in better manner. The staff members or employees of the company is also highly skilled
and experienced which help company in managing their different operations in order to achieve
their goals and objectives. The employees of the company also helps in providing better service
to their customers in order to make them engaged with the company. The technology used by the
company is also advanced and effective as it also make company more competitive for their
competitor in order to provide better service to their customers. The company has a good
relationship with their suppliers which helps in supplying the products to the customers
effectively.
Weakness-

This describes the area of the company which required improvement as it may create
problem in the smooth operations of the company. One of the great weakness of ClothyWear
company is it provides low quality of products in high price. This may creates problem for the
company in order to maintain their competitiveness. This makes important for the company in
order to improve the quality of their products by using higher quality material which helps in
making good relationship with the customers. The company also need to decrease their cost price
of their products which makes customers attracted towards it and help company to improve their
business growth in better manner. The other weakness of the company is low investment in
technology which also affects their growth in the market. This makes company to create more
investment in the technology which helps in gaining attraction of more customers and
competitive advantages.
Opportunity-
This describes the factors that present in the market and have potential in order to increase
the profitability of the company if it grab it on time. There are various of opportunity is present in
the market that help ClothyWear in order to improve their performance while grabbing them. The
one of the opportunity that is present in the market which help the company is to use latest digital
technology in order to market their products in different online platforms. This will help
company to attract large number of customer base for their products (Streuli, and et.al., 2018).
Threats-
It describes the factor that are present in the market and has potential in order to harm the
organisation. In case of ClothyWear, the greatest threats is high competition in retail fashion
industry. It provides impacts on the overall performance and productivity of the business. As the
competitors uses attractive strategies and tactics in order to attract large number of customers.
This makes important for the company to focus on providing high quality products to their
customers in affordable price and gain competitive advantage in the market.
Identification of sources of competitive advantage and sustainability
There are many types of sources related to competitive advantages are available in the
market which is used by the company for strengthening their presence in market. The makes
important for a company to find out the effective strategy which helps in enhancing productivity
and performance of their business. Cost leadership, differentiation leadership and focused
strategy are some sources of competitive advantages. These strategies help company in order to

improve their overall performance and growth of their business. If ClothyWear uses cost
leadership strategy which makes them to offer their trending and fashionable products in low
price in order to attract large number of customers towards it. This strategy helps company to
increase their market share and maintain their competitive growth in market (Yaman, and Abele,
2019). This strategy also help company in order to increase their profit margin by offering their
product in low cost or average industrial cost. If ClothyWear uses differentiation strategy they are
required to focus on offering unique products to their customers for creating strong customer
base. This strategy help company to reduce competition price and gain effective profit margins.
This will also help company to increase loyalty of customers by pleasing them as well as build
community by offering them attractive features and contents. If ClothyWear uses focused
strategy they need to focused on targeting niche market by offering low cost products or unique
products in order to gain competitive advantage as well as increase sales for the products. This
makes important for an organisation in order to find out the effective strategy for gaining
competitive advantage in the market. There are few sources related to sustainability that help
ClothyWear in order to improve performance of their business. This makes company to use
sustainable or eco-friendly material for the production of their products in order to make their
contribution in the protection of environment of the country. This will also help company in
order to improve image and reputation of their brand in the market.
Selection of strategies for success
The differentiation strategy is the effective strategy that help ClothyWear in order to gain
success in the market. By using this strategy, company can gain competitive advantages by
providing unique and different products as compare to their competitors. This differentiation
strategy makes company to use high quality sustainable material in the production of their
product in order to make them high quality and provide them in affordable prices. This will help
company to improve profitability of their business by gaining attraction of more customers
towards their brand. The primary aim of using this strategy is to help company in order to attain
competitive advantage within a retail industry (Tahir, 2021). For adopting this strategy,
conducting SWOT analysis is vital for the company in order to understand the demands of their
potential customers in order to bring uniqueness in their products. The company need to focus on
communicating their unique value proposition that they are offering to their customers in order to
compete with their strong competitors in better manner. Most of the companies are providing low

quality products in high prices in the market. By providing their products in affordable prices in
unique and high quality help them to compete with their competitors in better manner. This will
also help company to make their customers to feel satisfied with the brand. By offering unique
and different products makes challenging for their competitors in order to adapt this strategy as
well as match with them in appropriate way. This strategy help company in order to offer greater
profit margins for their unique products.
Development of appropriate business model
The business model of ClothyWear provides proper direction to help them to
achieve their goals and objectives in better manner. The activities that are identifies in the
business model of the company are described below:
Key Partners
Suppliers
Customers
Shareholders
Government
Employees
Key Activities
 Selecting
platforms
on social
media.
 Creating
audience
personal
 Selecting
sustainabl
e material
Value
Proposition
 Using
sustainabl
e material
in the
manufactu
ring
 Decreasin
g cost
 Increasing
quality of
product.
Customer
Relationship
 Online
service
 Self
service
Customer
Segments
 Men
 Women
 Children
Key Resources
 Employee
s
 Sustainabl
e material
 Machine
Channels
 Social
media
platform
 website
 Shop
Cost structure Revenue Streams

 Fixed (Salaries and Utilities)
 Variable (material cost and
labour cost)
 Sales
Key partners- It described the information of this individuals and members of the person who
are necessary for the organisation for running the business activities in smooth manner. The key
partners of ClothyWear are Suppliers, Customers, Shareholders, Government as well as
Employees. These members plays an important role in order to help company to operate their
business successfully and gain profit.
Key activities- This described the activities which are needed in order to develop a value
proposition of an organisation (Duarte, Cabrita, and Cruz-Machado, 2019). The important
activities of ClothyWear are Selecting platforms on social media, Creating audience personal as
well as Selecting sustainable material. This activities help company in order to make their
products effective in order to attract large number of customer base.
Value proposition- It covers the collection of product and service that are effective in order to
meet the needs and demand of customers. This will company to make their brand different from
their competitors and gain competitive advantages. The value proposition of ClothyWear are
Using sustainable material in the manufacturing, Decreasing cost as well as Increasing quality of
product.
Customer relationship- This described the kind of relationship that an organisation want to
make with their customers. The ClothyWear offers Online service and self service in order to
make effective relation with their customers.
Customer Segments- For running the business activities successfully, an organisation need to
identify the segments of customers for targeting their potential customers for their product and
service. The target segments for the Unique products of ClothyWear are Men, Women and
Children. The target customers for the company is all age group of people in order to provide
them their effective and unique products.
Key resources- There are many types of resources which help company in order to develop
effective value for their customers. The key resources that are used in ClothyWear are
Employees, Sustainable material and Machine. These are important for making their products
more attractive and effective in order to attract and retain their loyal customers.

Channels- It describes the method through which an organisation sell their products and service
in the market. The channel used in selling unique products of ClothyWear are Social media
platform, website and Shop. With the help of these channels, company can reach to large number
of customers in better manner.
Cost structure- It describes the cost of the particular products and service through company can
charge from their customers. It also considered as monetary expense that incurred while
manufacturing their sustainable products (Hutahayan, 2019). The cost structure of ClothyWear
for its unique products are salaries, utilities, material cost and labour cost.
Revenue Streams- It describes the method by which an organisation can ear money as well as
operate their business in smooth manner. This makes important for every organisation to identify
their revenue stream in order to gain competitive advantage in the market. In the case of
ClothyWear, its revenue stream is sale by selling their unique products to their customers, the
company can earn revenue.
Chapter summary
It has been analysed from the above discussion that the company need to focus on
identifying the value of proposition for attracting and retaining loyal customers for their brand.
The company also need to adopt effective strategies that helps in creating the strong customer
base. The differentiation strategy is an effective strategy that helps in improving the profitability
as well as growth of the business. This strategy that help company in order to gain competitive
advantages in the market as well as enhance their customer base by offering different product.
The business models covers the key activities, value proposition, key partners, customer
relationship, channels, key resources, cost structure and revenue stream.

CHAPTER 6: EVALUATION OF THE BUSINESS PLAN
6.1 Introduction
The current business is based on developing a retail business within clothing industry. In
the current time the people are more prone towards adoption of new technologies and trendy
clothing so that the scope of such businesses are high which are providing both the aspects to
their customers. The company is very much focused over managing higher quality in their
clothing and increasing market presence (Souto and Rodríguez-López, 2021). With the help of
significant marketing methods the organisation will manage their market presence. There are
several opportunities for small businesses and this is one of the major positive aspect which is
helping the business to grow. Clothywear is highly focused over managing good quality within
their product so that for this the company is using different measures to do the same. With the
help of plans and strategies fresh start can be given to the business so that in appropriate manner
business objectives can be acquired. Using such plans and strategies business objectives can be
attained and in the same manner by which road map to the success can be created. The current
business plan will include the different methods that would be used to manage business capital so
that viability decision can be taken.
6.2 Overall assessment of the business plan
The current business plan is related with developing a retail clothing business in which
sustainability can be given to the customers. The USP for the business is that the company is
using sustainable clothing so that this is significant for the organisation that to manage their
customer range. This is the method by which the company is using their tactics and managing
their business. The business plan is developed in such a way that operational and marketing
efficiency can be examined.
6.3 Business plan schedule
In the context of online learning application business plan is elaborated as under:
Executive summary The current business plan is related with managing clothing retail
business of clothing so that people may get sustainable clothings
ideas. The clothing range are related with developing sustainability
within the needs so that customer may satisfy their needs. This
business idea is having higher success opportunities in which

different customer range are being developed. This is one of the
major reason that in order to instigate sustainability in the products
the organisation have taken the decisions for the venture.
Motivation for choosing
internet business
The current business plan is related with developing sustainable
clothing range so that market can be captured in easy manner. The
current business is going to provide significant edge to the business
in appropriate manner (Jukova and et. al., 2019). Fashion industry
is one of the major industry which is related with accumulation of
certain trends in the organisation so that larger customer base can
be acquired. In the current time for different organisation this is the
aspect which is acquired by the industry and this is the reason that
the industry is fastest growing industry.
Feasibility study Feasibility is conducted with developing of fashion retailing in
which sustainability is added as its major constraint. This is
analysed that using internet marketing activities can be performed
by the organisation so that market analysis can be made. On the
other hand, these are the sources which are imperatively holding the
degree of importance as this will develop belongingness of the
organisation to the market. The idea of developing fashion retailer
is that this will provide opportunities in respect of meeting
marketing needs. The business idea is feasible and in this manner
the company is able to manage their marketing measurements.
STP Segmentation: The company is using segmentation based on
demographic segmentation in which age is taken as their major
element.
Targetting: The organisation is majorly targetting age group of 15-
30 as their sustainable clothing material is highly trending in nature.
Positioning: The company is using economic methods of pricing
so that competitors can be dealt.
Industry and market The fashion industry is associated with inclusion of higher trends in

analysis the organisation so that the growth range is high within the
industry. Using this business idea the overall growth range can be
expanded and at the same time such business opportunities can be
developed in business operations.
Operational plan In order to implement the business idea in successful manner the
company has hired a team within marketing department so that they
can communicate with larger audience (Zhankaziev and et. al.,
2018). Higher scope is needed within the business so that by
developing appropriate marketing team this will be easier that to
manage overall business functions.
Marketing strategy For managing marketing strategy 4P's model is used which is
elaborated as under:
Product: The company is providing business plan so that to
manage their business of sustainable clothing. The organisation
have integrated different technology in the process of
manufacturing so that customer's needs can be satisfied.
Price: The pricing strategy is used by the organisation is
competitive prices which means that the company will be able to
deal with their rivals.
Place: To gain success the company have opened their retail store
so that customers can easily trace their organisation.
Promotion: In order to manage promotional aspects the company
is using digital media so that to reach out to their customers.
Resource The resources of the organisation are related with easy execution of
business functions. In this manner using computers, machinery and
other equipments venture can be managed and needs of their
customers can be satisfied.
Risk plan The risk plan of the organisation is related with mitigating such
risks which may hamper succession rate (Goessens, Mueller and
Latteur, 2018). The organisation have manage plans in relation to

alternative plan is to manage the business of table linen so that they
can manage their sustainability.
Business vision The vision of the venture is to manage needs of their customers so
that in long term business survival can be made.
6.4 Business viability
Business viability described the situation that relates with the survival of the business in
the market. The business idea of the company is viable because the idea have separate advantage
in the market which shows its succession ratio is high (Tolkamp, and et.al., 2018). It has a direct
link with the performance and position of the company in the market. There are many types of
factors related to viability of business and some of them are described below:
Uniqueness- The products that offered by the ClothyWear are unique because they use
sustainable material in the manufacturing of their products which are beneficial for the customers
and environment also.
Customers- The target customers for the ClothyWear are men, women and children of all
age group which help venture in order to capture their customers that shows that the venture is
viable.
Marketing- The ClothyWear is used marketing techniques that are providing effective
results that makes company viable as well as helpful for setting down their objectives.
6.5 Critical success factors
The venture used critical success factor for examining succession ratio of their business
into the market. It help company in order to compare their goals with their efforts that are exerted
in achieving them. Some of the critical success factors in relation to are described below:
Industry factors- In retail industries, there are many types innovations , so the
succession factors of ClothyWear could be inclusion of Sustainable material in the products of
the company. The proposed business plan related with the manufacturing of products using
sustainable material help company in order to get success in the market.
Environment factors- It is used to analyse the environment as well as examine the
development capabilities within the country. It is analysed that there is a higher growth scope in
UK as well as the country is well established as per their economic conditions and by using

sustainable material for the production of their product and service help company to get success
in the market.
Temporal factors- There are the factors that are related with the development and
internal changes in the organisation. The company has flexible solutions and strategies which
makes company to operate their business smoothly in every changes.
6.6 Chapter summary
The chapter is associated with the preparation of the business plan in which company is
improving the product quality by using sustainable material and offering it in affordable prices.
This will have different advantages for the customers as they are made from the sustainable
material. This business plan help company in order to gain competitive advantages in the market
and operate their business smoothly. The business plan will also help company in order to
identify all the dimensions of their business along with the succession opportunities that can be
availed in effective manner.

REFERENCES
Books and Journals
Ahmad, S. and Miskon, S., 2019, September. The adoption of business intelligence systems in
textile and apparel industry: Case studies. In International Conference of Reliable Information
and Communication Technology (pp. 12-23). Springer, Cham.
Akbar, S. and Ahsan, K., 2020. Investigation of the challenges of implementing social
sustainability initiatives: a case study of the apparel industry. Social Responsibility
Journal.
Birt, S., 2021. Women, Guilds and the Tailoring Trades: The Occupational Training of Merchant
Taylors’ Company Apprentices in Early Modern London. The London Journal, 46(2),
pp.146-164.
Cunningham, N. and De Meyer-Heydenrych, C., 2021. Premium versus affordable clothing
retailers: what are customer expectations for satisfaction and repurchase
intentions?. International Journal of Retail & Distribution Management.
D’Adamo, I and et. al., 2022. Towards the circular economy in the fashion industry: The second-
hand market as a best practice of sustainable responsibility for businesses and
consumers. Environmental Science and Pollution Research, pp.1-14.
Efimov, O., Ableeva, A., Salimova, G., Kovshov, V., Putyatinskaya, Y., Siraeva, R., Lukyanova,
M., Farrakhetdinova, A., Kuleshova, V. and Faizov, N., 2019. The concept" service": its essence
in the entrepreneurship economy and its place in business education. Journal of Entrepreneurship
Education, 22(2), pp.1-16.
Friedrich, D., 2021. Market and business-related key factors supporting the use of compostable
bioplastics in the apparel industry: A cross-sector analysis. Journal of Cleaner
Production, 297, p.126716.
Gereffi, G., 2019. Global value chains and international development policy: Bringing firms,
networks and policy-engaged scholarship back in. Journal of International Business Policy, 2(3),
pp.195-210.
Helmold, M. and Samara, W., 2019. Progress in performance management: Industry insights and
case studies on principles, application tools, and practice. Springer.
Jo, S. K and et. al., 2018, October. Smart livestock farms using digital twin: Feasibility study.
In 2018 International Conference on Information and Communication Technology
Convergence (ICTC) (pp. 1461-1463). IEEE.
Kaur, J., Arora, V. and Bali, S., 2020. Influence of technological advances and change in
marketing strategies using analytics in retail industry. International journal of system
assurance engineering and management, 11(5), pp.953-961.
Ki, C.W., Chong, S.M. and Ha‐Brookshire, J.E., 2020. How fashion can achieve sustainable
development through a circular economy and stakeholder engagement: A systematic literature
review. Corporate Social Responsibility and Environmental Management, 27(6), pp.2401-2424.

Kotarba, M., 2018. Digital transformation of business models. Foundations of
management, 10(1), pp.123-142.
Majumdar, A., Garg, H. and Jain, R., 2021. Managing the barriers of Industry 4.0 adoption and
implementation in textile and clothing industry: Interpretive structural model and triple
helix framework. Computers in Industry, 125, p.103372.
Malhotra, R and et. al., 2018. Evaluating the impact of advertising on sales and profitability in
the apparel industry. In Applications of Management Science. Emerald Publishing
Limited.
Muthu, S .S., 2020. Assessing the environmental impact of textiles and the clothing supply chain.
Woodhead publishing.
Nikhashemi, S .R., Jebarajakirthy, C. and Nusair, K., 2019. Uncovering the roles of retail brand
experience and brand love in the apparel industry: Non-linear structural equation
modelling approach. Journal of Retailing and Consumer Services, 48, pp.122-135.
Palominos, P., Quezada, L. E. and Gonzalez, M .A., 2019. Incorporating the voice of the client in
establishing the flexibility requirement in a production system. International Journal of
Production Economics, 211, pp.34-43.
Park, H. and Armstrong, C. M. J., 2019. Is money the biggest driver? Uncovering motives for
engaging in online collaborative consumption retail models for apparel. Journal of
Retailing and Consumer Services, 51, pp.42-50.
Radina, A., 2021. THE THEORETICAL BASIS FOR THE RESEARCH OF" E-BUSINESS"
CONCEPT. REVISTA ECONOMIA CONTEMPORANĂ, 6(3), pp.59-65.
Ryan, K., 2020. Digital fashion–exploring the impact of an integrated graduate internship
programme in higher education: a UK case study. International Journal of Fashion Design,
Technology and Education, 13(3), pp.308-316.
Schmidt, M., Spieth, H., Haubach, C. and Kühne, C., 2019. Reconditioning of water meters–from
one-off measure to an integrated business concept. In 100 Pioneers in Efficient Resource
Management (pp. 346-349). Springer Spektrum, Berlin, Heidelberg.
Soltani, M. D. and Azar, A., 2021. The Role of Place and Intellectual Capital in Achieving
Competitive Advantage and Improving Performance of Clothing Small
Businesses. Journal of Executive Management University of Mazandaran, 12(24).
Uotinen, S., 2019. Transforming a Failed Business Concept into Success by Entering a Foreign
Market–A Case Study of a Finnish Service Industry MNE.
Warasthe, R. and Brandenburg, M., 2018. Sourcing organic cotton from african countries
potentials and risks for the apparel industry supply chain. IFAC-PapersOnLine, 51(30),
pp.297-301.
Yeo, S. F and et. al., 2022. Investigating the impact of AI-powered technologies on
Instagrammers’ purchase decisions in digitalization era–A study of the fashion and
apparel industry. Technological Forecasting and Social Change, 177, p.121551.
Blank, D. A and et. al., 2018. Baby-directed umbilical cord clamping: a feasibility
study. Resuscitation, 131, pp.1-7.

Liu, J., Fan, Y. and Xie, Q., 2022. Feasibility study of a novel oil-immersed battery cooling
system: Experiments and theoretical analysis. Applied Thermal Engineering, 208,
p.118251.
Rezaee, R., Vakilinezhad, R. and Haymaker, J., 2021. Parametric framework for a feasibility
study of zero-energy residential buildings for the design stage. Journal of Building
Engineering, 35, p.101960.
Baxter, G., 2019. A strategic analysis of Cargolux Airlines International position in the global air
cargo supply chain using Porter’s Five Forces Model. Infrastructures, 4(1), p.6.
Danemo, J., 2018. How is AI influencing industry competition?: An exploration of online
retailing using Porter’s Five Forces Framework.
Goessens, S., Mueller, C. and Latteur, P., 2018. Feasibility study for drone-based masonry
construction of real-scale structures. Automation in Construction, 94, pp.458-480.
Jukova and et. al., 2019. Planning a new business: typical mistakes of a business plan in the
service sector. Journal of Environmental Management & Tourism, 10(3 (34)), pp.441-
447.
Keough, K. and Lu, S., 2021. Explore the export performance of textiles and apparel ‘Made in
the USA’: a firm-level analysis. The Journal of The Textile Institute, 112(4), pp.610-619.
Mugo, P., 2020. Porter’s five forces influence on competitive advantage in telecommunication
industry in Kenya. European Journal of Business and Strategic Management, 5(2), pp.30-
49.
Nikolic, D. and Kostic-Stankovic, M., 2022. Improving the Economic Sustainability of the
Fashion Industry: A Conceptual Model Proposal. Sustainability, 14(8), p.4726.
Souto, J.E. and Rodríguez-López, Á., 2021. Entrepreneurial learning in an experiential and
competences training context: A business plan in Bachelor thesis. The International
Journal of Management Education, 19(3), p.100513.
Wilson, S., 2020. Building apparel manufacturing competitiveness through policy–a system
dynamics approach. Journal of Fashion Marketing and Management: An International
Journal.
Zhankaziev and et. al., 2018. Scientific and methodological approaches to the development of a
feasibility study for intelligent transportation systems. Transportation research
procedia, 36, pp.841-847.
van de Vijver, F.J., 2019. Culture and psychology: A SWOT analysis of cross-cultural
psychology. In Progress in psychological science around the world (pp. 279-298).
Routledge.
Streuli, I., and et.al., 2018. Shedding light on the fertility preservation debate in women with
endometriosis: a swot analysis. European Journal of Obstetrics & Gynecology and
Reproductive Biology, 229, pp.172-178.
Yaman, Z. and Abele, T., 2019. Neugeschäftgenerierung mithilfe der Cross-Industry-Innovation-
Methode (Inside-Out). In Fallstudien zum Technologie-& Innovationsmanagement (pp.
227-242). Springer Gabler, Wiesbaden.
Tahir, N., 2021. Impact of Research to Develop Diverse Marketing Approaches During Global
Crisis Covid-19. RJ Journal of Business Studies, 1(1).
Duarte, S., Cabrita, M.D.R. and Cruz-Machado, V., 2019, August. Business model, lean and
green management and industry 4.0: A conceptual relationship. In International

Conference on Management Science and Engineering Management (pp. 359-372).
Springer, Cham.
Hutahayan, B., 2019. A review and research agenda in business model innovation. International
Journal of Pharmaceutical and Healthcare Marketing.
Tolkamp, J.C.C.M., and et.al., 2018. User-centred sustainable business model design: The case
of energy efficiency services in the Netherlands. Journal of Cleaner Production, 182,
pp.755-764.
Zufall, J., and et.al., 2020. Business model patterns of sustainability pioneers-Analyzing cases
across the smartphone life cycle. Journal of Cleaner Production, 244, p.118651.