The Impact of Digital Technologies and Cloud Computing on Business

This report examines the significance of cloud computing for business organizations, detailing its development phases, technologies, and applications. It explores the benefits of cloud computing, such as cost reduction, scalability, and flexibility, and analyzes its role as a business tool. The report further investigates the relationship between digital technologies, cloud computing, and both traditional and emerging business management theories, including scientific management, administrative theory, system theory, and contingency management. It highlights how digital technologies support and enhance these theories, particularly in areas like production management, internal communication, and globalization. The report also emphasizes the importance of digital technology in facilitating coordination, collaboration, and adaptation within organizations, providing a comprehensive overview of the impact of cloud computing on modern business practices.

Digital Business & New
Technologies

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Relationship between digital technologies and both old and new emerging theories on business
and management structure and practices.....................................................................................5
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Cloud computing is considered as practice of using network of remote servers hosted on
internet for storing, processing, managing data rather than personal network or local server. This
report will be explaining the importance of cloud computing for business organizations. The
development of the cloud computing will be explanation will be explained in report(Varghese .
The detail description of cloud technology and use of cloud computing will be analyzed report.
The technologies that are used in platform and software. The use of various softwareand
technology will be studied in report. Types of organizations will be explained in report who can
use Cloud computing technology. The process of using cloud computing will be explained as
business tool.
MAIN BODY
a) Importance of Cloud Computing as Topic- This topic is selected as topic because it is one
of the most effective technology in current time. Business organization some times needs
mobility to perform retain operation in order to meet the business objectives. There are
different advantage this technology have in market place.It can help the organization to
reduce the cost of information technologyBuyya, 2018). It also provides the scalability to
the organization. In some locations this is not possible to carry all the equipment in order
to maintain continuity of business operation. In this cae organization ca get access to the
online portal of the organization can access and modify data that is available on the
company server. This is how organization can use cloud computing to perform business
operation with continuity. Cloud computing also provides high level of flexibility to the
organization in order to perform business operation from different locations. This is how
it is important topic for research.
b) The development of the cloud computing has different phases. Through all these phases
cloud computing has developed to the current stage. This also can be considered as the
history of the cloud computing. The main phases of cloud computing development is
considered as grid computing, application services, utility computing, and software as
services(Marinescu, 2017). The market of cloud computing has forecasted to cross the

business of 241$ Billion till 2020. This technology is not much older it was launched in
year 1999. This is considered as improvement in the business technologies that canhelp
the business organization to meet their objectives with effectiveness. The concept of
Cloud computing was developed in year 1969, in 1970 virtualization software it became
to run more than one operating system in an isolated environment. First cloud computing
network was launched in year 1999 andin 2003 the first public release of Xen that creates
a virtual machine monitor. It has allowed the user to multiple virtual guest operating
system on a single machine.
c) The cloud computing is a process that is used by the business organization to create
virtual server that can be used by employees on remote location through a hosting
network.This technology is highly important for the business organization. It can provide
high flexibility of location to the organization. Employees of the organization can collect,
process, store or distribute the data over the cloud computing services(Subramanian and
Jeyaraj, 2018). There are different used of cloud computing that can help the organization
to data saving from remote location, offers remote access to the work related data of
organization.it also can be used by the organization who provides software to the
customer and this process can help them to maintain the copy rights of the data.
d) To work with the cloud computing technology there are various applications are need to
be used by the user to get access to the cloud computing technology(Almorsy, Grundy
and Müller, 2016). The applications that are mainly used in the cloud computing process
are- use true multi-tenancy whichis considered as delivery of architecture that eliminates
many problems that are result of traditional technology, regular delivered, vendor
managed updates, seamless integration on demand, business driven configurability, world
class data center and data security, high performance infrastructure, cost ownership
model, faster deployment, controlling applications and liberation from non strategic IT
challenges. This is how various integration components are need to be considered in
cloud computing technology. There are different platforms are required to access the
cloud computing technology. Some of the main platform for this technology are- Saas
(software as a services), Iaas (Infrastructure and as a services) and PaaS (Software as a
services). This is how these platforms are used to get access to the cloud computing
process.

e) There is no any special kind of organizationuses the cloud computing technology. In
current time different organizations uses the cloud computing technology in order to
achieve higher productivity in market place. Organization that are working in different
sector can use this technology to perform their business operation in effective way.
various information, content and data providing organization can use this technology in
order to provide information or data to the user on the remote location. There are various
social media platforms are based on the cloud computing process. for example Instagram
is one of the most famous social media platform that uses the cloud computing facility to
provide the services to the customers.organizations in the entertainment sector
organization also can use cloud computing to provide better browsing to the user(Kumar,
Raj and Jelciana, 2018). Netflix is organization that is using Cloud computing.
f) Cloud computing is currently used by many organization as business tool. These
organization are performing the data transaction process using the cloud computing
process (Rittinghouse and Ransome, 2016). In the different ways cloud computing can be
considered as one of the most effective business tools that provides higher flexibility to
the organization in market place. This is considered as one of the most strongest tool that
can be used by the organization to provide services to the customer and their employees
in order to manage and modify the data that is important for the business of organization.
The Cloud Computing is used as a tool that can provide real time access to the
organization to make modification in current data and information of the organization.
Relationship between digital technologies and both old and new emerging theories on business
and management structure and practices
Digital Technologies and business and management structure and theories are
significantly relevant to each other. Business and management structure and practices have
several theories and these theories are strongly related to each other. Cloud Computing is an
emerging technology and use of this is increasing in businesses. Cloud computing provides a
safe place for storage and processing of data (Taherdoost, 2018). Different theories focus on
different aspects of the business and management and their practices. This is the reason that use
of technology and digital technology also differ on the basis of their practices and theories. Some
of theories of Business and Management structure and practices and their relationship with
digital technology and cloud computing can be discussed as-

Old Theories
Scientific Management Theory:
This is one of the theory which focuses on scientific rules of management and practices
of the business. This considers scientific basis for completion of each task to determine best way
to perform a job and this develops a common way for performing the job by all the workers of
the organization. This theory of business management is more specifically relevant to factories
and production facilities. Technology in this theory of business and management practices can be
very effective for effective management (Su, 2017). Technology is used for production and
digital technology can help in management of production in most effective way. This is digital
technology that can help in developing and designing work practices and controlling daily
progress of the work can become easy through digital technology and its uses. Cloud computing
is also very effective for this as through this specific progress and all the information related to
production can be managed easily.
Administrative Theory:
This theory focused on the approach from the view of management rather than from the
view of lower managerial level. This theory focused on top-down approach and this theory
focused on administration. Some of the areas where focus of the theory can be seen are
specialization of work and this suggests that technology and digital technology can be used to
enhance existing practices. Digital technology which is used for management and control can
facilitate job of management. This means that through digital technology all areas of
management can be improved including financial management, human resource management.
Digital technology can add value in management practices by enhancing internal communication
(Edwards, 2018). This will ensure and help in communicating roles and responsibilities of
individual in an organization. Along with this through use of cloud computing management of
organization can also share adequate information that can accessed by authorized users of the
company which ensures that they are able to access all the information that is required for
completion of the job. This will help in avoiding all the unnecessary delay in completion of the
task.
Modern Theory

System Theory:
This is another theory of business, management structure and practices. System theory
involves a though that like human body that involves various systems business also have several
systems that can work together. This considers that when all these systems work together and
harmoniously. Integration and working of all system can produce effective results and function
optimally. This theory considers that all systems can produce effective results when they work
together harmoniously. This requires that all the system are coordinated and collaborated, in
doing all these digital technology can play effective and important role. Digital technology plays
important role in ensuring coordination and collaboration of the different systems of the
organization (Cook and et.al., 2018). This means through digital technology different systems of
the organization can coordinate together properly through communication. Cloud computing and
its function can help in allowing and sharing information required for different systems of the
company. Technology is playing important role for collaboration.
Contingency Management Theory:
This theory is based on the approach that no system and practice of management is
suitable for every organization. Approach of management is affected by internal and external
factors of the environment in which it operates and functions. In this theory three variables
affecting organization and its management approach have been identified. These factors are size
of organization, technology employed in the organization and leadership approach of an
organization. Digital technology can play important role in this system of the organization. This
means organization can develop their own approach for management and later they can utilize
and implement this approach through digital technology. For example in a large organization
digital technology can be used to coordinate all the functions and activities of the organization.
Communication is important for all types of the organization and digital technology can play
effective role in ensuring that (McAdam, Miller and McSorley, 2019). Contingency management
theory can effectively utilize functions of the digital technology by ensuring and creating system
through which all the activities and functions of the organization can be disbursed among its
members. Through this communication becomes easy and coordination becomes enhanced. One
of the important use of digital technology is that this requires a flexible environment of the
organization and technology can facilitate easy adaptation of the changes in organization.

Globalization
Globalization can be defined as expansion of business activities and operations out of
boundaries of its home country. This is another important concept that has emerged and makes it
important for businesses to employ digital technology in their operations. Digital Technology in
globalization increases the reach of business at international level (Brennan and Crawford,
2017). There are several benefits of digital technology in globalization and among which
promoting goods and services at international level and selling them too through online mediums
is one important contribution of digital technology. Other than this digital technology also
contribute in efficiency of the work, reduction in cost and increase in productivity and
collectively they contribute in enhanced performance of business.
CONCLUSION
On the basis of above discussion it can e concluded that cloud computing has become
very important technology in present business environment. This allows for processing and
management of information and date from remote places and authorized users can access the
data. This is one of the best example of technological development and businesses are involved
in improved processing because of this development. Later this report discussed about digital
technology and its relationship in old and emerging theories of business and management
structure and practices. This is very important and technology is playing very important role in
effective management regardless of their nature.

REFERENCES
Books and Journals
Almorsy, M., Grundy, J. and Müller, I., 2016. An analysis of the cloud computing security
problem. arXiv preprint arXiv:1609.01107.
Brennan, L. and Crawford, R., 2017. Globalisation, branding and advertising’s
stakeholders. Global Advertising Practice in a Borderless World. pp.22-41.
Cook, P.F and et.al., 2018. Temporal immediacy: A two-system theory of mind for
understanding and changing health behaviors. Nursing research. 67(2). pp.108-121.
Edwards, R., 2018. An Elaboration of the Administrative Theory of the 14 Principles of
Management by Henri Fayol. International Journal for Empirical Education and
Research. 1(1). pp.41-51.
Kumar, P.R., Raj, P.H. and Jelciana, P., 2018. Exploring data security issues and solutions in
cloud computing. Procedia Computer Science. 125. pp.691-697.
Marinescu, D.C., 2017. Cloud computing: theory and practice. Morgan Kaufmann.
McAdam, R., Miller, K. and McSorley, C., 2019. Towards a contingency theory perspective of
quality management in enabling strategic alignment. International Journal of
Production Economics. 207. pp.195-209.
Rittinghouse, J.W. and Ransome, J.F., 2016. Cloud computing: implementation, management,
and security. CRC press.
Su, Y., 2017. Taylor scientific management theory carding and significance of organization
management. Social Sciences. 6(4). pp.102-107.
Subramanian, N. and Jeyaraj, A., 2018. Recent security challenges in cloud
computing. Computers & Electrical Engineering. 71. pp.28-42.
Taherdoost, H., 2018. A review of technology acceptance and adoption models and
theories. Procedia manufacturing. 22. pp.960-967.
Varghese, B. and Buyya, R., 2018. Next generation cloud computing: New trends and research
directions. Future Generation Computer Systems. 79. pp.849-861.