Digital Technology and Cloud Computing for Virgin Group: A Case Study

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Research Project
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Table of Contents
CHAPTER 1: INTRODUCTION....................................................................................................1
Overview of the research............................................................................................................1
Background of Research.............................................................................................................1
Significance of Study..................................................................................................................1
Research Aim..............................................................................................................................2
Research Objectives....................................................................................................................2
Research Questions.....................................................................................................................2
CHAPTER 2: LITERATURE REVIEW.........................................................................................3
Evaluation of the various benefits derived by Virgin Group through effective use of Cloud
computing....................................................................................................................................3
The need and importance of cloud computing within organisations in Current business Era....3
To Identify the beneficiearies of Cloud computing in the Internal as well as External working
environmnet of Virgin Group......................................................................................................4
CHAPTER 3: RESEARCH METHODOLOGY.............................................................................4
Types of investigation.................................................................................................................4
Research Design..........................................................................................................................5
Research approach......................................................................................................................5
Data sampling..............................................................................................................................5
Data Collection............................................................................................................................5
Ethical Consideration..................................................................................................................6
TIME SCALE..................................................................................................................................7
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TITLE: 'To identify the importance of Digital technology, especially, Cloud computing on
the overall workings of an organisation. A case study on Virgin Group'
CHAPTER 1: INTRODUCTION
Overview of the research
Digital technology has became a very crucial part of the business environment and a
company or an organisation can not grow beyond a point, if it is not having right kind of
technological tools as well as equipments within the company for the purpose of conducting
business in an effective as well as efficient manner. Business industry is considered as a key
segment which make a motivating force in working up the budgetary condition of firms and also
for country too. Virgin Group is an organization occupied with the retail part and is a standout
amongst the most presumed organization inside UK and has set up itself throughout the years.
The present report will have a point by point discourse about the framework programming that
are being utilized by the organization to enhance its execution (Fishenden and Thompson, 2012).
Background of Research
There has been predictable change in the general workings of organisations around the
globe, basically because of new and inventive apparatuses and in addition strategies utilised by
them inside business. The noteworthy method of reasoning of firm is to satisfying the needs of
people at business focus in order to accomplishing forceful edge at publicise put. In the forefront
grandstand time contention is so high at business focus and affiliations are comprehensively
stress on achieving higher centred edge through offering combination of things and organisations
at business focus. In the present time people go ahead with a clamouring life and they are not
having enough time they satisfying their prerequisites as for getting so they are essentially stress
on applying on the sites as to making their trade more suitable.
Significance of Study
Research is a basic plot for a business. In case an affiliation needs to create it may lead
look at times about various components that impacts business either direct or roundabout. In this
way, It is extremely basic to influence a true blue examination of these components and a while
later to plot techniques which will be beneficial for both association and customers in a practical
and furthermore profitable way.
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Research Aim
The point of this examination is to accumulate essential information in regards to utilize
and execution of various types Web based tools like websites etc. inside different organizations
of Virgin Group. This will empower the scientist or the researcher and also perusers to have a
legitimate information about computerized reasoning and its utilization (Khorshed, Ali and
Wasimi, 2012).
Research Objectives
Research targets are made in light of created explanation behind the examination, these
are open as elucidation which delineates the genuine level of focus at long last expect creature
part in get-together reasonable data and information as to drawing conceivable outcome. The
goals are portrayed either wide or thin which relies on the examination issue. The fundamental
destinations of this particular research wind are portrayed as under:
To evaluate the various benefits derived by Virgin Group through effective use of Cloud
computing.
To determine the need and importance of cloud computing within organisations in
Current business Era.
To Identify the beneficiearies of Cloud computing in the Internal as well as External
working environmnet of Virgin Group.
Research Questions
Research Questions are gotten from the objective of particular research. It insinuates the
diverse request the fitting reactions of which this investigation will give in a suitable and
moreover viable way. The fitting reactions are deduced in the wake of getting points of view of
different authors and columnists as for the subject.
What are the various benefits derived by Virgin Group through effective use of Cloud
computing within the organisation.
What are the need and importance of cloud computing within organisations in Current
business Era.
Who is the biggest beneficiaries of Cloud computing in the working environmnet of
Virgin Group.
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CHAPTER 2: LITERATURE REVIEW
Evaluation of the various benefits derived by Virgin Group through effective use of Cloud
computing.
There are various benefits that are being dervied by Virgin Group through effective as
well as efficient use of Cloud comuting within the working environment of company. Cloud
comuting allows a company to store its relevant data through a online storage facilities that are
being offered by different organisations around the world like microsoft etc. Virgin group is
having different organisations operating in various sectors like Airline industry, Telecom etc. all
these companies do come across various situations where it will have to store their data on an
online storage facility and that would be quite cost effective as well as convinient for the all
those companies in the longer run (Chin, Fan and Haines, 2014).
There are certain business associations which frequently uses cloud computing in an
effective as well as efficient way, Use of cloud computing reduces the cost of storing data for the
company and thus it can result in higher efficiency as well as profitability over longer period of
time. The various benefits of Cloud comuting can be laid down as follows:
A reduction in cost for company because data now can be stored on various online
storage terminals.
The risk is less in online storage like cloud computing then in internal storage.
Better focus on core activities can be done by the management of company in an
effective as well as efficient way.
The need and importance of cloud computing within organisations in Current business Era.
The need as well as demand of cloud computing has increased a lot in the recent past
because of the fact that organisations are using various business tools to make sure that data are
stored in a more secured as well as efficient way. It is also quite important to note down that
cloud comuting has saved time and cost of companies around the world but it has also allowed
companies to do business in a more efficient way, where customer service delivery is the key.
Thus, Within the current business scenario it has become quite important to delegate the
information and data to other storage terminals so that business can focus much on its core
activities and this would enable business to grow and prosper going forward (Ng, 2012). It is also
essential that these technologies are used by all the organisations around the world so that
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productivity level can be increased and work load of employees can be reduced. This will also
increase overall profitability of the company in longer run. There are certain measures that are
needed to be taken care of for the purpose of effectively as well as efficiently managing business
and using the tools of technology in the best possible manner. Various studies have shown that
effective implementaion of cloud comuting technologies has given different kinds of advantages
to the company which will enable to perform well at the market place (Aminnezhad,
Dehghantanha and Abdullah, 2012).
To Identify the beneficiearies of Cloud computing in the Internal as well as External working
environmnet of Virgin Group.
A company operates in a environmnet which consist of internal as well as external
factors. It is thus essential that right kind of analysis of those factors are done so that growth as
well as development of cusiness can be done. Virgin group is a big group and is having different
sorts of businesses all over the world. It gets affected by the macro factors like political, social
etc. and at the same time it also gets affected by internal factors like employees customers etc.
The biggest beneficiary of cloud computing has been the internal people within the
organisations and these includes employees, management, Suppliers etc. This is because the data
are now available to individuals ata very high spped and the security of data is also good enough
under cloud computing. Thus it is essential that management of Virgin group takes care of its
internal environmnet in an effective as well as efficient manner (Pearson, 2013).
CHAPTER 3: RESEARCH METHODOLOGY
Research methodology is one of the most important aspects of a research. This can be
overviewed as the most fundamental piece of research meander which helps altogether the entire
research rehearses into especially sorted out and consider way. This segment helps in picking the
most sensible instruments and procedure for fulfillment of research work. This bit acknowledge
able part in get-together fitting come to fruition through applying most sensible structure.
Types of investigation
The examination can be of two sorts, these are subjective research and quantitative
research. Master has considered subjective examination with a particular outrageous objective to
finish this examination and major part for this decision is that running subjective research
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framework is uncommonly clear and any individual can lead this by taking a short instructional
amassing in organization together.
Research Design
Research approachs and reasoning related in get-together and dissecting measures of the
parts which are shown in the examination issue. This zone give a diagram to the examination in
which entire action of research are finished in persuading way Diverse sort of research takes
after are there, for example, illustrative, exploratory and test look into (Zawoad and Hasan,
2013).
Research approach
There are two sorts of research approach that an examiner can pick with the true
objective of reasonably driving examination. These are inductive research approach and
deductive research approach. With the ultimate objective of this examination inductive research
approach has been thought about as it helps in social event better and moreover viable outcome.
The strategy for speculation behind undertaking inductive deducing is that it is vital in restricting
right conclusion for the examination (Margetts and Dunleavy, 2013).
Data sampling
Information inspecting alludes to formation of test from a vast populace base, as a result
of the way that entire populace can not be taken to collect information, consequently an example
of the populace is taken to gather information and the example populace is dealt with as the
agent of the entire populace.
Data Collection
Data gathering or Data accumulation is an outstandingly capable gadget which is used by
the pro with the ultimate objective of feasibly collecting data and making examination. t is
fundamental for analyst to gather information and data through different sources (McCabe,
Sharples and Foster, 2012). Researcher can gather information with the assistance of different
methods, Under this examination both essential and also auxiliary information has been chosen.
There are two sorts of systems which are as under:
Primary Source: This technique requires test measure of time to assemble the data about the
research,large measure of money is spent for completing the errand. Different wellsprings of
essential information can be poll, Surveys and so on.
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Secondary Source: At the point when the specialist chooses to gather information which are as
of now there and no different endeavors are made to gather information then it is called as
optional information. These information are generally gathered from Local Libraries, Internet,
Magazines and so on.
Ethical Consideration
While coordinating examination, a Researcher go over various situation in which the
master needs to settle on decision morally and ethically. The respondents grants information to
the examiner, which is extremely individual in nature and along these lines it is essential that
those information are not manhandled or Misutilised by the Researcher in any way. The
information may be used only for the explanation behind which it has been gathered and should
moreover guarantee that there is no disgusting or exploitative activities that are done by the
Researcher while driving authority. The basic for moral idea refreshes when an examination
merges composed exertion with people or business houses (Budrienė and Zalieckaitė, 2012).
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TIME SCALE
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REFERENCES
Books and Journals
Fishenden, J. and Thompson, M., 2012. Digital government, open architecture, and innovation:
why public sector IT will never be the same again. Journal of public administration
research and theory. 23(4). pp.977-1004.
Khorshed, M.T., Ali, A.S. and Wasimi, S.A., 2012. A survey on gaps, threat remediation
challenges and some thoughts for proactive attack detection in cloud computing. Future
Generation computer systems. 28(6). pp.833-851.
Chin, W.H., Fan, Z. and Haines, R., 2014. Emerging technologies and research challenges for 5G
wireless networks. IEEE Wireless Communications. 21(2). pp.106-112.
Ng, W., 2012. Can we teach digital natives digital literacy?. Computers & Education. 59(3).
pp.1065-1078.
Pearson, S., 2013. Privacy, security and trust in cloud computing. In Privacy and Security for
Cloud Computing (pp. 3-42). Springer, London.
Zawoad, S. and Hasan, R., 2013. Cloud forensics: a meta-study of challenges, approaches, and
open problems. arXiv preprint arXiv:1302.6312.
Margetts, H. and Dunleavy, P., 2013. The second wave of digital-era governance: a quasi-
paradigm for government on the Web. Phil. Trans. R. Soc. A, 371(1987). p.20120382.
McCabe, S., Sharples, M. and Foster, C., 2012. Stakeholder engagement in the design of
scenarios of technology-enhanced tourism services. Tourism Management Perspectives.
4. pp.36-44.
Aminnezhad, A., Dehghantanha, A. and Abdullah, M.T., 2012. A survey on privacy issues in
digital forensics. International Journal of Cyber-Security and Digital Forensics
(IJCSDF). 1(4). pp.311-323.
Budrienė, D. and Zalieckaitė, L., 2012. Cloud computing application in small and medium-sized
enterprises. Issues of Business & Law, 4.
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