BCO6604 - Cloud CRM: Strategies & Benefits in Customer Management

This report provides a detailed overview of Cloud Customer Relationship Management (CRM), exploring its benefits, challenges, and importance in modern organizations. It begins by defining Cloud CRM and highlighting its advantages over traditional CRM systems, such as hassle-free implementation, enhanced security, and mobile accessibility. The report discusses the benefits of Cloud CRM, including reduced IT burden, customizable solutions, and cost-effectiveness. It also addresses the challenges, such as device availability in remote areas and employee resistance. The report emphasizes the importance of Cloud CRM in transforming customer relationship management, increasing accessibility, and improving organizational efficiency. Furthermore, it outlines different services provided under cloud hosting, including Software as a Service (SaaS), Platform as a Service (PaaS), and Infrastructure as a Service (IaaS). The report also provides examples of CRM service providers like Salesforce.com and Infusionsoft. It concludes with recommendations for selecting appropriate CRM software and highlights the role of Cloud CRM in increasing customer base and revenue. Desklib offers a variety of resources for students, including solved assignments and past papers.