BMM & SHN3103 Project: Cloud Computing's Impact on Retail Performance

This project proposal investigates the impact of cloud computing on business performance within the retail industry, using Marks and Spencer as a case study. The research aims to determine how cloud computing affects channel operations and customer service in the digital age. The proposal outlines the rationale for the study, emphasizing the importance of digital technology in a competitive market. It defines the research aim, objectives, and research questions, including identifying cloud computing concepts, benefits, and challenges. The methodology involves secondary data collection from articles, books, and journals published within the last five years to analyze cloud computing's influence on business performance. The proposal addresses the challenges faced by retail companies when implementing cloud computing, offering insights into improving business performance.

BMM & SHN3103 Project
Proposal

Table of Contents
Theme and background...............................................................................................................1
Rationale.....................................................................................................................................1
Aim..............................................................................................................................................1
How the aim is achieved.............................................................................................................2
REFERENCES................................................................................................................................3

Title: “To determine the impact of using cloud computing as an advance technique upon business
performance in the context of retail industry”
Theme and background
The theme of this research proposal is to ascertain the impact of using cloud computing
upon business performance in retail industry. Thus, cloud computing refers to storing and
accessing data over the internet instead of computer's hard drive. Therefore, in the same way, if
retail industry also uses this advance techniques then it will help to improve the business
performance by improved channel operations (Rittinghouse and Ransome, 2017). Or else, in the
digitalized era, there is a strong competition and every company wants to be ahead in the
competition. That is why, using the same, retail industry also provide the personalized customer
service which further help to keep attract customers. The chosen firm for this report is Marks and
Spencer which is top multinational company in retail sector. The research proposal provide
reasons for choosing the topic and then define aim and objectives. Further, proposal also describe
how researcher attain the aim.
Rationale
In this modern era, every company used digital technology because it helps to save cost.
That is why, the rationale behind choosing this topic is such that it helps retail industry to adopt
cloud technology within its working environment that assist to meet the defined aim in specified
manner. Another reason of choosing this topic is, helps to improve the retail industry's
performance and in this competitive era, it is quite essential for the business to opt such advance
techniques to improved the channel operations and better merchandising decision (Yang and
et.al., 2017).
Aim
“To examine the impact of using cloud computing upon business performance: A case
study on Marks and Spencer”
Objectives:
 To identify the concept of cloud computing
 To determine the benefits of using cloud computing in retail industry
 To ascertain the challenges faced by company while implementing cloud computing
Research question:
 What do you understand by cloud computing?
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 What are the positive impact of using cloud computing upon business performance?
 What are the challenges faced by company while adopting cloud computing?
How the aim is achieved
In order to attain the aim, researcher break down the aim into smaller parts and then
provide sub heading such that in first theme, researcher describe the concept of cloud computing.
In next sub topic, positive impact will be discussed that helps to determine the benefits of using
cloud computing in retail industry (Marinescu, 2017). The data are collected through secondary
sources in which relevant articles, books and journals are selected that helps to answer the
research question. Further, researcher also describe the challenges which a retail industry faced
while adopting cloud computing.
On the other side, it is analysed that to attain the aim in defined manner, researcher uses
proper sources of data collection that helps to answer research question as well. That is why, by
selecting articles published within last 5 years will help to exactly determine the impact of cloud
computing to raise business performance (Botta and et.al., 2016).
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REFERENCES
Books and Journals
Botta, A. and et.al., 2016. Integration of cloud computing and internet of things: a survey. Future
generation computer systems. 56. pp.684-700.
Marinescu, D. C., 2017. Cloud computing: theory and practice. Morgan Kaufmann.
Rittinghouse, J. W. and Ransome, J. F., 2017. Cloud computing: implementation, management,
and security. CRC press.
Yang, C. and et.al., 2017. Big Data and cloud computing: innovation opportunities and
challenges. International Journal of Digital Earth.10(1). pp.13-53.
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