Evaluating Cloud Technology's Impact: Mr. John Watches Case Study

This research project investigates the impact of cloud technology on the growth and productivity of small businesses, using Mr. John Watches as a case study. The report begins with an introduction outlining the research overview, background, significance, aims, objectives, and research questions, including the time scale for the project. The literature review explores the benefits of cloud technology, the need for cloud computing in business organizations, and its effectiveness in enhancing productivity. The methodology chapter details the type of investigation, research design, philosophy, approach, data sampling, and ethical considerations. The report then presents data analysis, followed by conclusions and recommendations. The study aims to identify the benefits of cloud technology for Mr. John Watches, determine the need for cloud computing, and evaluate its effectiveness in boosting productivity. The project also includes a reflection on the research method's effectiveness and alternative methodologies. The study concludes by emphasizing the importance of digitalization and cloud technology for business growth and the potential for improved efficiency and profitability.

RESEARCH PROJECT

Table of Contents
TITLE..............................................................................................................................................1
CHAPTER 1: INTRODUCTION....................................................................................................1
1.1 Overview of the research..................................................................................................1
1.2 Background of the research..............................................................................................1
1.3 Significance of the study..................................................................................................2
1.4 Research Aim...................................................................................................................2
1.5 Research Objectives.........................................................................................................3
1.6 Research Questions..........................................................................................................3
1.7 Time scale.........................................................................................................................4
CHAPTER 2: LITERATURE REVIEW.........................................................................................6
2.1 Introduction......................................................................................................................6
2.2 The main benefits of cloud technology for Mr. John Watches........................................6
2.3 The need and requirement of Cloud computing in business organization.......................7
2.4 Effectiveness of using cloud technology in business to enhance productivity level.......8
CHAPTER 3: RESEARCH METHODOLOGY...........................................................................10
3.1 Type of investigation......................................................................................................10
3.2 Research Design.............................................................................................................10
3.3 Research Philosophy......................................................................................................10
3.4 Research Approach.........................................................................................................11
3.5 Data Sampling................................................................................................................11
3.6 Ethical Consideration.....................................................................................................11
Reflection of research method effectiveness........................................................................11
Alternative research methodologies for project...................................................................12
CHAPTER 4: DATA ANALYSIS................................................................................................13
CHAPTER 5: CONCLUSION AND RECOMMENDATION.....................................................24
5.1 Conclusion......................................................................................................................24
5.2 Recommendation............................................................................................................24
REFERENCES..............................................................................................................................26
.......................................................................................................................................................32

TITLE
“To evaluate the impact of cloud technology on small organization's growth and
productivity. A case study on Mr. John Watches.”
CHAPTER 1: INTRODUCTION
1.1 Overview of the research
As per current scenario, concept of digitalisation is one of the important aspect for every
business organization to attain higher growth. The use of digital technologies is beneficial for
firm as it define various areas to develop their activities. As number of business organization use
digital technologies for implementing their activities which may lead in saving cost and time of
the company. In addition of this, one of the main advantage of using digital technology within
the business organization is to increase reputation of the firm in front of customers by providing
them better services. It includes various tools such as social media cloud technologies, resources
and many more to make overall process of the firm easy and simple as well (Berman and et. al.,
2012). This will contribute in developing positive brand image of the company at market place.
Current research is based on Mr. John Watches i.e. a small company who wants to
expand their business activities in another new areas with the purposes of establishing
competitive image. For attaining the same, company implement the concept of digital technology
within their activities through which they can easily reach large number of customers and
provide them quality services as per their needs and wants. In this context, cloud technology is
more beneficial for administration department of the company because it help in sharing, storing
and filing the information in effective manner. With the assistance of this, company can easily
assess to share pools of information and data. The main aim of Mr. John is to enhance their
profitability level by implementing cloud technology within their business activities.
1.2 Background of the research
Concept of digital technology play crucial role in providing opportunities to small
business organization to enhance their growth level at market place. It refers to various tools and
resources such as social media, cloud computing and many more to make their entire process
easy and appropriate. As per current scenario, use of digital technology is important because it
help in increasing the chances of attaining positive outcomes and at the same time also
established positive brand image at market place. In addition of this, for sharing, storing,

managing data and information, cloud technology is one of the important technology. With the
help of this, company can easily manage data and information without any kind of issues. It also
aid in enhancing the chances of attaining higher success at market place. Along with this, cloud
computing is an effective computer program through which firm can easily deliver information
technology service through web-based tools (Cheng and Lai, 2012). Mainly, it referred to “the
cloud” which the process of delivery of on-demand computing resources to one place to another
with appropriate security.
1.3 Significance of the study
This section is one of the important part of research which help in determining the ways
to attain appropriate results by reducing any kind of issues and obstacles. In this the main aim of
conducting this research to evaluate the impact of digital technology on small business
organization growth and productivity. Through concept of digitalisation, company can easily
maintain their overall performance at market place by delivering quality services to larger
number of customers. As cloud technology is beneficial for business organization to share and
store all the relevant information about customers, staff members and its activities as well. This
will contribute in increasing the productivity level of the firm at market place. As per current
scenario, every company wants to secure their data and information from any kind of hacking
and negative aspects. For this, company will implement the cloud technology within their
business activities through which company can attain various benefits to store information and
data safe and secure. By using this, Mr. John Watches can save time and cost in managing entire
IT systems (Choudhary and Vithayathil, 2013). It directly contribute in enhancing the
profitability level of the company at market place. In this context, IT department play vital role
in managing the entire data and information of the company along with its services as well. It can
reduce the consumption cost of the company. By assistance of this, company can easily
established their positive image at market place.
1.4 Research Aim
It is one of the main section of entire research in which investigator develop an aim
which is related with title of the project. It includes all the necessary aspects and goals within the
research project. This will help in providing guidelines to researcher through which they can
easily implement entire research activities and also tries to draw a valid conclusion. It also
contribute in increasing the chances of attaining positive outcomes. As the main aim of this

research is “To evaluate the impact of cloud technology on small organization's growth and
productivity. A case study on Mr. John Watches.”
1.5 Rationale of Research
The rationale behind conducting this research is to aware about the cloud technology
concept. It will help in enhance the skills as well as capabilities of a learner in a better manner.
With the help of this, learner can able to deal with the any issues and develop career in future.
1.6 Research Objectives
It is one of the important part of research which is based on its aim through which
research develop as well as preparation of research objectives with the purpose of drawing valid
results. In this context, the main aim of this research is to evaluate the impact cloud technology
within the business activities (Dinh and et. al., 2013). As there are some main objectives of this
research are as follows:
 To identify the benefits of cloud technology for Mr. John Watches.
 To determine the need and requirement of Cloud computing in Mr. John Watches.
 To evaluate the effectiveness of using cloud technology in business to enhance
productivity level.
1.7 Research Questions
In this section, investigator prepare some appropriate questions which is based on its
objectives. By this, researcher can determine the issues in order to find out the valid solution. In
addition of this, research questions help in collecting and gathering relevant information from
different authors for drawing a valid conclusion. All the questions can be understood by
following points:
 What are the main benefits of cloud technology for Mr. John Watches?
 How can company determine the need of Cloud computing in Mr. John Watches?
 What are the effectiveness of using cloud technology in business to enhance productivity
level?
1.7 Time scale
It is also an important part of the research as it refer to an arrangements of the activities
of research to measure the time duration for completing the project. As all the activities are set

on the basis of allotted time. With the help of this researcher can effectively done all the assigned
tasks in an appropriate way for attaining the set goals and objectives.

CHAPTER 2: LITERATURE REVIEW
2.1 Introduction
This section is one of the important aspect in whole research through which researcher
take views and opinion from different authors. By this, researcher can easily collect data and also
take right decision. Along with this, investigator also use journals, magazines, newspaper and
many more to analyse the research question with the purpose of collecting relevant data. By
using all these sources, researcher can easily gather relevant information about the research
topic. By this, they can easily understand the nature of the research and its objectives as well.
This will help researcher to draw some certain the valid conclusion.
2.2 The main benefits of cloud technology for Mr. John Watches
According to Fernando, Loke and Rahayu, (2013), Cloud computing is one of the
important technology for every business organization. Mainly, it refer to IT paradigm which help
firm to share as well as access the pools of system resources. Along with this, for reducing the
negative impact, company needs to implement the cloud technology as it help in managing as
well as storing all the IT information in an appropriate frame. It allow company to set what is
important and beneficial for the firm by providing them flexibility of connecting the firm any
time and anywhere. This will help in improving the chances to access the data and information in
easier way. In addition of this, cloud computing is credited with enhancing the competitiveness
by reducing the cost and time as well. This will aid in increasing the ability of company to attain
set goals and objectives in allotted time frame. As company use various cloud computing
services without realizing Google drive, Gmail, Facebook, Instagram and many more. For
example, employees of Mr. John Watches can easily access the information of customers
through cloud based CRM software. In this context there are some benefits of cloud technology
can be understood by following points: Cost saving: It is one of the important benefit in which company can easily access the
data and also save the cost and time. With the help of this, company can improve their
working process and at the same time, can also help in storing data and information. In
this, IT department may evaluate the negative impact that occur within the business
activities while implementing the cloud technology.

 Security: It is one of the main advantage of cloud technology as it helps in increasing the
security and at the same time also reduce the chances of arising any kind of issues and
obstacles. If all the files, programs and data kept secure on the site may helps in
managing the entire activities and data in appropriate manner. With the help of this,
company can easily access all the data and information by reducing the chances of
hacking. This will contribute in improving the entire performance of the company. Flexibility: Under this, cloud technology refer to the IT solution as it includes entire data
of the company. In addition of this, it offer more flexibility to overall business in which
firm can easily meet the final goals i.e set by the company.
 Mobility: Under this, cloud computing also allow mobile access in which company can
easily transfer corporate data through smartphones and another device. It help in storing
up-to-date data towards the customers and company workers as well. By the cloud,
company can easily offer conveniently accessible data to staff members so that they
easily improve the overall performance of the company.
2.3 The need and requirement of Cloud computing in business organization
According to Garg, Versteeg and Buyya, (2013), Cloud computing is beneficial for
business organization to make entire process smooth and simple as well. It is one of the major
field which cover huge information in order to increase the productivity level of the company.
Cloud computing refer to the internet process to deliver software services within the business
organization. It help in evaluating as well as accessing the huge information in an appropriate
way. For growing, company have to use cloud technology within their business activities to
make their entire process in systematic manner and also reduce the negative impact on company
performance. In this context, there are some major requirements of the company to use cloud
technology that can be understood by following points: Maintain focus on the company: Cloud technology refer to the IT paradigm in which
the leader of this section can focus on entire activities of the company. For growing the
business, company have to buy cloud services to protect data and information about the
customers and workers as well. With the help of this, Mr. John Watches can easily retain
their employees and workers for longer period of time. This will increase the
productivity of the company at market place.

 Reduced capital expenditures: Cloud technology is important for company because it
help in reducing the expenditure that occur within the business. By implementing the
cloud technology, Mr John Watches can easily protect and keep capital of the firm. With
the help of this, company can increase their productivity and profitability as well. Access from anywhere: It is also an important need for business organization in which
company need to access as well as store entire data for improving the performance of IT
system. With the help of this, manager of the company can easily access the application
and data from anywhere through internet access. This will help in reducing chances of
hacking.
 Staffing efficiency: For increasing the efficiency level of the employees, use of cloud
technology is one of the important aspect for Mr. John Watches. With the help of this,
firm can maintain the entire activities of staff members and at the same time, can also
provide them direction to how to access it effectively.
2.4 Effectiveness of using cloud technology in business to enhance productivity level
As per the point of view Hsu, Ray and Li-Hsieh, (2014), concept of cloud computing was
first introduced by John McCarthy which was a scientist. Cloud computing is a technology that
has changed the entire concept of sharing information with the help of traditional methods
without any much management efforts. Thus, it is providing company with maximum benefits
and leading them towards competitive benefits that are explained below for better understanding:
Cost saving: According to the current market scenario, it has reduced the time and cost
that was usually required for doing the entire process, so, now firm can utilize these money in
some other work. Although, it cost some amount of money but it depends upon a company as if
they are not taking advantages than spending money by firm is not necessary. Therefore, motive
of fulfilling goals and objectives can be done with cloud computing.
Security: Whether it is a new or an existing company, security is the biggest concern and
with the help of cloud printing files, program and other related and important documents are
secure and protected. Thus, it has put some breaks on cyber crime and other threats.
Makes Big data easy to manage: By using cloud technology, company can easily
manage data and information in effective manner and at the same time, can also store data of
workers and staff members as well. This will contribute in enhancing the brand image of the
company at market place. Cloud computing provide support to business organization to easily

handle all the big data and at the same time also implement necessary tools to enhance
productivity level.

CHAPTER 3: RESEARCH METHODOLOGY
This part of research consist of particular techniques as well as procedures which is used
to determine, process and also analyse data and information related with topic. It is helpful in
examine the reliability along with the validity of project. Under this, an investigator use
quantitative and qualitative methods of research involving survey research, secondary data,
survey research, experiments and observation of participants etc.
3.1 Type of investigation
IT is regarded as most necessary part of research methodology. It is divided between two
main kinds which are qualitative and quantitative. Under quantitative method of research is
related with the systematic empirical and observable phenomena through mathematical,
computational and statistical techniques. In this, data is measured in terms of numerical form like
percentages, statistics and many others. On the other hand, qualitative research method is a
scientific observation method in order to collect the non- numerical data. Among both of
methods, an investigator will use the qualitative method of research to analyse data in an
effective manner.
3.2 Research Design
It is considered as a blueprint of an investigation as it aids in giving the significant
direction to an investigator in context to carry all activities of research in systematic manner.
There are three different kinds of research designs i.e. exploratory, descriptive and experimental.
Descriptive research design seeks to explain about the existing status of phenomenon or variable.
Under this, data collection is more observational. Experimental research design uses in the
natural science and in this behaviour of people can not be analysed. Exploratory research design
is followed to search insights as well as ideas in order to generate the explanations. Under this,
research uses the descriptive research design because it provides data and information in a
detailed manner.
3.3 Research Philosophy
It is belied regards a way under which data and information is to be collected, used and
analysed. It is of two different types positivism and interpretivism. Both are helpful in generate
better outcomes for an investigation. Interpritivism philosophy helps in understanding about the
nature of human and their main roles. Under positivism, philosophical approach related with the

natural scientists is observed. So, between both of them, researcher will use the interpritivism
research philosophy because it is helpful in accumulate the relevant as well as accurate data.
3.4 Research Approach
It is procedure as well as plan that includes steps related to the wider assumptions to the
data collection method, interpretation and analysis in a detailed manner. It is of two different
types inductive and deductive. Inductive approach is related with the qualitative investigation
and its main aims is to explore the new phenomena at previous research phenomena from various
perspectives. On the other hand, deductive approach is related with quantitative research. For
this, specific investigation, researcher take inductive approach because it is helpful in examining
the better results.
3.5 Data collection methods
It is one of the important aspect of gathering relevant data and information towards the
research aims and objectives. It includes two type of research method such as primary and
secondary method. Both are effective in nature through which research maker collect valuable
and accurate data towards the research topic. Primary method includes data which is directly
gather by the investigator through different respondents views and opinion. It includes various
sources like questionnaire, survey, interview and many more. On the other side, secondary data
is already published in different sources such as books, journals, magazines, newspaper and
many more. For carry out the research activities, investigator use both primary and secondary
method as it help them in gathering in-depth information towards the research objectives.
3.6 Data Sampling
Under this, the investigator will use the random data sampling method to select
respondents in order to collect accurate along with reliable information and data in an effective
manner. In this, there are almost 40 respondents i.e. chosen through an investigator.
3.7 Ethical Consideration
It is regarded as most critical part of research methodology as it is helpful in resolving
conflicts along with any kind of issues which are arised in an organisation. It aids in examining
the difference between acceptable and un- acceptable behaviour which are held at the time of
conduct research project. In addition to this, it is considered the responsibility of researcher to
follow ethics, rules and regulation of society at the time of doing an investigation. In this,