Cloud Technology Influence on Hook Norton Brewery Productivity

This report presents a case study on Hook Norton Brewery, investigating the influence of cloud technology on organizational productivity. The study explores the need for cloud technology in business activities, its impact on management, and the relationship between digital tools and productivity. The research includes an overview of the brewery, the significance of the research, and the background of digital technology's role in small business development. The report covers literature review, research methodology, data analysis, and recommendations. The objectives include identifying the need for cloud technology, analyzing its influence on management, determining the relationship between digital tools and productivity, and assessing the requirements of digital technology in small business development. The research utilizes a Gantt chart to outline project timelines and includes ethical considerations. The study highlights the benefits of cloud technology, such as cost-effectiveness, unlimited storage, backup and recovery, and security, while also acknowledging potential drawbacks like privacy concerns. The conclusion summarizes the impact of cloud technology on the brewery's operations and provides recommendations for future improvements.

Research Project

Table of Contents
Title- ................................................................................................................................................1
CHAPTER 1: INTRODUCTION....................................................................................................1
1.1 Overview of research........................................................................................................1
1.2 Significance of research...................................................................................................1
1.3 Background.......................................................................................................................2
1.4 Aims and objectives.........................................................................................................3
1.5 Research questions...........................................................................................................3
1.6 Gantt chart........................................................................................................................3
CHAPTER 2: LITERATURE REVIEW.........................................................................................5
2.1 Need of cloud technology in performing business activities...........................................5
2.2 Influence of cloud technology upon management...........................................................6
2.3 Relationship between digital technology and productivity..............................................7
2.4 Requirement of digital technologies in developing small business.................................8
CHAPTER 3: RESEARCH METHODOLOGY.............................................................................9
3.1 Types of research..............................................................................................................9
3.2 Research approach..........................................................................................................10
3.3 Research philosophy.......................................................................................................10
3.4 Data sampling.................................................................................................................11
3.5 Ethical consideration......................................................................................................11
CHAPTER 4: DATA ANALYSIS................................................................................................13
CHAPTER 5: RECOMMENDATION AND CONCLUSION.....................................................19
5.1 Reflection.......................................................................................................................19
5.2 Recommendation............................................................................................................20
5.3 Alternative method for conducting research..................................................................21
5.4 Conclusion......................................................................................................................21
REFERENCES..............................................................................................................................22

Title-
“To identify the influence of cloud technology on organizational productivity: A case
study on Hook Norton Brewery”
CHAPTER 1: INTRODUCTION
1.1 Overview of research
Digital technology is important for organisation one of them is cloud computing which
assist in enhancing productivity of Hook Norton brewery. Main objective of company is to
strengthen the overall performance by implementing several digital technologies like Cloud
Computing. With the assistance of such modern technology management also improve because
with the same information, data can be transfer to each and every individual person who is
working in association (Low, Chen and Wu, 2011). Along with all these digital tools and
productivity of organisation both are interlinked as well have positive relationship because cloud
computing aids in transferring necessary details which directly results in increasing productivity.
Hook Norton Brewery is SME which is a regional brewery in Hook Norton, Oxforshire, England
as well it is founded in 1849.
Respective company implement digital technology in their day to day working which is
cloud computing it will assist respective enterprise in proper transfer of information as well data.
This is important for doing day to day activity of enterprise because without proper knowledge
of particular thing it is not easy for every individual to do work. Apart from all this Hook Norton
Brewery can store their important data and information through cloud technology which is
important because this can be required in future (Oliveira, Thomas and Espadanal, 2014).
Respective association implementing such digital technology for enhancing productivity. For this
purpose research is conducting so that various factors are identifying which impacts on business
operations and its functions.
1.2 Significance of research
This section reflects about the importance of investigation which is going on. The chief
motto of current research is to explore the impact of digital techniques on the business actions of
corporations. For this purpose, cloud technology is chosen which is most demanding one in
present world as it consist of so many benefits. It provides various facilities such as storing of
facts and figures, filing, sharing information from one place to another. Hence, if research study
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will be carried on modern technique of transferring data then, this would proved to be more
beneficial for present as well as future. It has been found from a survey that storing of data is
becoming most crucial issue in the corporate world. Thereby, current research work may also
offer broad perception to the common people about how they can easily stock large quantity of
data and share the similar to whom they wish (Khanagha and et.al., 2013). The existing report is
made on the basis of based Hook Norton Brewery. It is a brewing venture that is dealing with
the commerce of making as well as selling beer. It is obvious that they would have large number
of data in their database system , and to handle those figures is a complicated task. Thereby, it
viewed as another significance of present inquiry since they must require a digital tool for
handling such a huge mass of info associated with their business activities. Cloud computing
technology can be the best modernised application that will support them in completing their
goal of processing or handling existed data.
Rational of research
Topic of the research is the influence of cloud technology on productivity of Hook
Norton Brewery. Reason behind choosing respective topic is to identify that cloud technology is
assisting in enhancing productivity of business. Cloud Computing is the most promising
computing technology which provides flexible resource allocation on demand. Along with the
promise of Internet-accessible, realizing elastic, computing on a pay-as-you-go basis. With the
growth as well as expansion of the Cloud services and participation of several services providers,
the description of quality parameters and measurement units start to diversify and sometime
contradict. Thus, cloud technology result in improving productivity of Hook Norton Brewery.
1.3 Background
This has been found from a report that small business enterprises in United Kingdom are
growing day by day but for their proper development, it is important to take use of modern tools
and techniques. The current report is representing and exploring the same theme and telling that
how digital technology is affecting the SMEs in respect to their productivity. For proving the
similar, Hook Norton Brewery is taken into consideration which comes under popular beer
manufacture firm in UK. Researcher has noticed that the current era is now become totally
revolutionised and thus changing the way of doing business. In past days, entrepreneurs were
using conventional or traditional models of businesses and this is the reason of getting backward
in terms of improvement (Tehrani and Shirazi, 2014). Due to this, almost all endeavour were
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facing different types of problems. But the scene has completely altered now by the introduction
of digital tools and techniques. Such modernised mobile technologies has offered companies a
golden opportunity of earning money. Apart from this, it provides ventures a chance to increase
their productivity as well as profitability via bringing innovative products & services. Therefore,
Hook Norton Brewery should apply updated technologies and make themselves more strong &
powerful in terms of digitisation so that they may remain in the race of competition. The
mentioned venture can take use of cloud computing since it offer assistance in aggregating large
number of data along with sharing facilities. In this report the impact of cloud technology has
been discussed in detailed way so that reader can easily understand its importance in any small
business as well as large sized organization.
1.4 Aims and objectives
Aims:- “To identify the influence of cloud technology on organizational productivity: A
case study on Hook Norton Brewery”
Research objectives:-
 To ascertain the need of cloud technology while performing business activities.
 To analyse the influence of cloud technology on management.
 To identify the relationship between digital tools (cloud technology) and productivity.
 To determine the requirement of digital technology in the development of small business.
1.5 Research questions
Research questions:-
 Asses the need of cloud technology in performing business activities?
 What are the influence of cloud technology upon management?
 How long digital tools and productivity of an organization are connected?
 State the requirement of digital technologies in developing small business?
1.6 Gantt chart
Gantt Chart is introduced by Henry Gantt and they design their first chart in the year
1910-1915. this is the bar chart which shows schedule of project as well modern charts shows
their dependency relation within activities and current schedule status. In this on vertical axis
task performance is given whereas, in horizontal axis time interval are mention. Main motive of
this behind making Gantt Chart is to assign task in several departments as per specific date and
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days. As well this is totally depended on activities and its durations. The same will assist in
doing work on time without any overlapping and mistakes. Their are several benefits of Gantt
Chart for Hook Norton Brewery are clarity, communication, motivation, coordination,
accountability, efficiency, creativity and time management.
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CHAPTER 2: LITERATURE REVIEW
2.1 Need of cloud technology in performing business activities
According to (Garrison, 2015) cloud technology is important in performing business
activity in effectual manner. As per the views of (Attaran, 2017) In recent years, Cloud
Computing Technology (CCT) has emerged as a meaningful technology that could contribute to
operational efficiency of an IT platform by providing infrastructure and software solutions for
the whole IT needs of an enterprise via Internet. Although, need of the same is mention below:-
Cost Effective – Cloud Computing is the method in which data can be stored on cloud
and it is cost effective method. Apart from storing data on desktop hardware Hook Norton
Brewery can store their important business related information on cloud. As well there is no
requirement of paying fees to multiple users but one can pay only one time cost for maintaining
their data.
Unlimited Storage – organisation have their huge number of information and data which
require unlimited space for storage which is possible with the help of cloud technology. As well
they can increasing current storage space availability also.
Backup and Recovery - In ancient time data is stored by enterprises in the physical
form which create problem when it is required. But now a days with the assistance of cloud
computing information and data can be easily backup and recover when it is required because in
business environment past data can be needed in future anytime.
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Security – Important information is mostly stored in mobile and laptops which can be
stolen by anyone anytime easily. Thus, data save in these applications are not safe and secure
whereas, in the cloud technology there is requirement of login username and password to access
the area where information is stored. Hence, it is secure area where data can be stored and it is
safe. If data is stolen by someone it can be results in several losses which is faced by enterprise
that can be financial as well non-financial both.
Faster Development - The respective organisation would be capable to get their
applications running speedily as cloud computing provide developed manageability and lower
fixing requirements. IT division can set the resources with the modifying demands when cloud
computing services is utilised.
On the other hand, as per the view point of Luftman, 2015 there are also some negative
impacts of cloud technology. One of the major drawback of this technique is affiliated with
privacy and security of confidential data. Information is being accumulated on the internet or
cloud without having control on some eminent things like encryption. This has been surveyed
that there is also lack of multi - factor authentication for accessing the services. Companies are
storing their sensitive information by trusting on this technique and the rate of similar is
enhancing on regular basis. But due to such kinds of cons, stored facts and figures can be leaked
or used by some one else which is known as intruders. Hackers can even hack private bank
accounts details and could easily take away all the revenues in very small quantity of time. From
the recent surveys, it has been found that user login credentials & breaching of credit card info
are happening on continuous basis. Therefore, Hook Norton Brewery have to take care of such
incidences and try to minimise or avoid from these cases as soon as possible. For this they should
use secure web links so that no one could hack their websites. This will improve the level of
productivity in effective manner.
2.2 Influence of cloud technology upon management
As per the aspect of (Abdollahzadegan, 2013) management need proper digital
technology tools so that organisation can be managed in better manner as well their will give
beneficial and effectual results. Management involves data storage, transfer of information so
that every individual employees can do their work in effective manner. Cloud technology is
providing these all services without creating more problems for the organisation. Data can be
stored for a longer period of time and will be remain same even after long periods of time. The
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quality of information do not get affected in any terms. This is the beauty of utilising clouding
facilities. In addition to the same, any one can use stored facts and figures from any one but there
should be availability or access of internet. Thus, it is solving the issue of sitting one single
system and chair for accessing any information. Additionally, it is profitable for venture since
much time gets save from this and they could apply similar time on other important work.
Workers can even perform their duty from their home if any emergency get occur. This is called
utilisation of time. Therefore, management team members of Hook Norton Brewery can easily
resolve issues of their employees, this will definitely assist in making good employee
relationship. They can also share confidential data on cloud and other person can reach the same
by applying akin method. This will save their money of travelling here and there if they have to
attend some facts from specific place, as workers can attain that from their home or desired
location by taking use of internet. Hence, it can be stated that they could preserve revenue and
use that for other chores.
Cloud computing system result a shift in the structure of company. Thus, with the
implementation of respective technology workload get shifted. It simply means new
responsibilities for individual employee. Cloud computing provides alternatives for job posts like
managers (How cloud computing affects an organizational culture, 2019).
2.3 Relationship between digital technology and productivity
According to the previous studies and report of scholars Tweel, 2012, there is strained
relationship which has been observed between technology, productivity, worm and working idea
with an organisation. Beside of digital transformation, technological advancements has led to
creative thinking and better knowledge of work in the commercial sector along with numerous
other factors. It is coherent that digital technologies are bracing numerous service and are
enabling the ability of engaging consumer in numerous segments. In progress technological
revolution are providing numerous facilities and benefits to each sort of company whether it is
large or small.
As per the studies, it is identified numerous obstacles of organisation that prevent
employee from focusing on their paramount proprieties. Hence, this provide numerous benefits
and ease in the business activities of organisation which is assisting for any firm. There are
various direct or indirect ways through which company can provide numerous benefits to a
working organisation. Here are mentioned some of those advantages:
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 Improved Productivity: Each organisation can facilitate itself more productive procedure
through executing technologies and innovation improving their communication,
collaboration and working methods in more efficient manner. Consumer Experience: In the present competitive business world, considering
consumer's significance, this is coherent that this deliver strong experience of consumer
assisting in achieving successful business procedure. This provide convenience and ease
in operations helping distinct benefits to the company.
 Digital Security: Digital security and proper protection of data and other implemented
operation can help the company in meeting their business outcome significantly.
Hence, this can affirm from above described notion that numerous benefits can be
attained through implementation, execution and application of numerous technologies within the
working organisation. The whole practices and implemented technologies provide profitability
increasing the productivity level. Therefore, this can state that technologies are interlinked with
the productivity enlargement of organisation.
2.4 Requirement of digital technologies in developing small business
According to (Bharadwaj, 2012) Digital technologies help to get in touch with large
number of people at a time. Application help to convey your info of business to large people. It
can be done through cloud computing and many more. ways. Cloud is a storage where data off
site stock for employees and authority. Anyone who have the access of cloud can download data
or content from its space. This was uses in the form of virtual online conference,online banking,
in back ups. If any system does not use this method than they remain far from competitors as
they are using advance software and programs. For the growth of organisation from small scale
to medium or large scale, it is necessary to use advance technology. Now – a – days, world
become modernised because of this there is great necessity of digital tools and techniques.
Without this, even a single work in any venture is not done in proper way since by using
traditional technologies, companies may not able to perform their duty on time as it will take
more quantity of time period. But by applying modernised tools & techniques, each task become
less time taking. It can be said that digital technology is very much effective in
developing all the functions and activities that are performed in a
small sized organisations. Through the application of these technique's,
new opportunities are being opened for the company which they can make
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