Research Proposal: Cloudbeds Software Significance in Hotel Management

This research proposal investigates the significance of Cloudbeds software within the context of hotel management, specifically using Hilton Hotel as a case study. The study aims to explore the concept of Cloudbeds, assess its uses, and analyze its role in connecting properties to various channels. The research employs a qualitative methodology with thematic analysis to address the research objectives and questions. The literature review covers the concept of Cloudbeds software, its applications in hotel management, and its role in connecting properties to numerous channels, highlighting its importance in streamlining business transactions and improving customer service. The proposal outlines the research methodology, including primary and secondary research methods, analytical tools, and the communication of research outcomes. The study emphasizes the importance of digital technology in the hospitality sector and the benefits of Cloudbeds software in managing reservations, customer relationships, and overall hotel operations. The research also covers the rationale, significance, and potential outcomes of the study, emphasizing the value of Cloudbeds in enhancing efficiency and customer satisfaction.

RESEARCH
PROPOSAL

Table of Contents
INTRODUCTION...........................................................................................................................3
LITERATURE REVIEW................................................................................................................4
Concept of Cloudbeds software..................................................................................................4
Uses of Cloudbeds software in the hotel management...............................................................5
Role of Cloudbeds in connecting the property to hundreds of channels.....................................7
RESEARCH METHODOLOGY.....................................................................................................8
REFERENCES .......................................................................................................................14
INTRODUCTION...........................................................................................................................1
P3 Conducting primary and secondary research using appropriate methods.............................1
P4 Applying analytical tools to analyse research findings .........................................................4
P5 Communicating research outcomes.....................................................................................14
P6 Reflecting on the effectiveness of research methods ..........................................................14
P7 Alternative research methodologies and outcomes..............................................................16
REFERENCES..............................................................................................................................18
APPENDICES...............................................................................................................................19

INTRODUCTION
As in the present time, digital technology has great important in the business world by which
various activities and function can become easily conduct and process. In the hospitality sector,
digital technology has huge role in improving the speed of business transection and processes. In
the present era, there exists distinct software’s and application that has been developed to assists
the company in making their business faster and easier. All mobile phone, Laptop, software,
applications, Wi-Fi comes in the digital technology. Cloudbeds application is one of the most
useful applications that assist to company in making their business transection and information in
effective manner. With help of this software, customer can easily get touch with Hotel and book
their facilities and services in fast manner at any location. It can available at any channels on the
digital world. In the current research study, researcher have major objective is to explore
understanding about significance of Cloudbeds software within hotel management. For address
this objective, researcher will use qualitative research method along with thematic analysis.
Research Aim
To explore understanding about significance of Cloudbeds software within hotel management: A
case study on Hilton Hotel'
Research Objective
 To understand the concept of Cloudbeds software.
 To assess the uses of Cloudbeds software in the hotel management To analyse the role of Cloudbeds in connect the property to hundreds of channels
Research Questions
 What is the meaning of Cloudbeds
 What are different benefits of Cloudbeds in hotel management?
 How Cloudbeds software used to allow guest to make direct reservations
Rationale of the study
In this research, scholar have major aim is to explore understanding about significance of
Cloudbeds software within hotel management with respect of Hilton hotel. This investigation is
related to the digital technology and its significance in the hospitality sector. At the time of
selection of research subject, there are various kinds of factors that affect researcher mind and
choice. One major reason for selection of this topic is researcher huge interest in the Cloudbeds
software and application. This is one of the applications which is used in the hospitality sector

for reservation services. Customers can anytime explore various kinds of services in the
hospitality sector and book their service. With help of this software, various activities can
become easy in the hotel. Thus, researcher wanted to acknowledge significance and uses of
Cloudbeds software within hotel management that is why this subject has been selected. Another
reason is that scholar has sufficient data regarding this subject.
Significance of the study
This research study provides the detail knowledge and understanding about digital
technology and its significance in the hospitality sector. There are various software and
application that can use within hotel for managing customer relationship management,
housekeeping, customer services etc. This investigation has huge scope because with help of this
study, scholar can get detail knowledge and understanding about digital technology and its
various application and software in the hotel management. Computerized innovation is that
source that serves to relationship in making business less requesting and brisk in light of the way
that with help of this development association can without a lot of an extend do its business
activities and limit in better and fast way. With help of the propelled advancement association
can enhance the inventiveness and improvement nearby thing and organizations.
LITERATURE REVIEW
Concept of Cloudbeds software
Managing a hotel comes with plentiful responsibilities as elucidated by Cherapanukorn
and Charoenkwan (2017). For this, one must be able to undertake newer set of challenges that
assists in maintaining almost all associated departments of a hotel by together ensuring an
excellent standard of the hotel. Apart from managing the hotel just as a manager with good
leadership skills is not sufficient to beat today’s intensified state of competition in the
marketplace (Hotel property management system, 2018). This in turn necessitates the hotels to
adopt various effective measures that are consequently apparent to assist in a smooth dealing of
all its business-related operations. In today’s technical world, none of the businesses can run
without any specialised measures that produce the need of effective software to handle the
business operating in almost every corner of the world. Such an international exposure is evident
to necessitate the organisations to adopt a strategic approach to constantly develop the business
to greater heights, in accordance to the opinion presented by Ramkhelawan, Cadersaib and
Gobin (2015).

Hospitality is referred to be the most dynamic industrial sector that is duly responsible to
satisfy the changing demands of the customers. It is with a social consideration of those
operating at a worldwide level and has to take care of all of their culturally distinct consumers.
Lin and et.al. (2017) has hereby specified a foremost concern of managing the hospitality-based
firms in the most sophisticated manner. This necessitates them to adopt a systematic procedure
that will tend to administrate the entirely undertaken system of a hotel. It is however referred to
be an effortless undertaking by the well-established hotels, operating at a global level.
Ramkhelawan, Cadersaib and Gobin (2015) with a supporting consent have
acknowledged a sense of appreciation to today’s advancing world that is constantly assisting the
businesses to fundamentally prosper themselves to a great extent. This resulted in the existence
of certain effective software’s to internationally manage the business. One such software named
Cloudbeds is used for an effective management of hotels operating in the vast areas of globe. It is
with a special consent of Lin and et.al. (2017) who stated Cloudbeds’s effectiveness in terms of
making easy transactions by together recording detailed information of the clients. It is one of the
famous software, also known as project management software or PMS to handle the hotels and
its related dealings.
From financial perspective as well, Cloudbeds as a PMS is popular for its quick and easy
transactional procedures with an ease to verify both personal and financial data provided by the
client. This together assists in maintaining its confidentiality and managing the services that are
required to be presented to the customers in a very easy and well manageable way, as per the
views of Cherapanukorn and Charoenkwan (2017). It has a much laid down format in which the
users are only required to install it in the most fortified manner by providing authenticated
information about the same into the software as stated by Yuan, Peng and Zhang (2018). For
which, it requires a professional to install its related applications for a proper functioning ahead.
This is basically to fulfil a prime requirement of undertaking security related measures in it. It is
prior to its installing where the system must have validated license along with some protective
measures to avoid the any infusing viruses or bugs, etc.
Uses of Cloudbeds software in the hotel management
In accordance to Benckendorff and et.al. (2015), a safe and secured installation of a
software is a must in today’s technological work which is full of progressive measures to ease off
the users in every possible way. PMS refers to such effective software’s that are meant to assist

the hospitality-based firms in easily processing their dealings, as specified by Vázquez-Álvarez
and Tejeida-Padilla (2016) with an arguable consent. It is with a special consideration of
handling the financial transactions in hotels on daily basis along with other such important
dealings. This section is basically to demonstrate the use of Cloudbeds software as the most
suitable software used in today’s practical world to handle even global transactions from one
nation to another.
Aryani, Wang and Patikirikorala (2017) have hereby specified some well-known benefits
of this system to the hospitality-based enterprise. This largely assists in quick and easy
processing of all related transactions. It is with a foremost consideration of its 6 significant tools
that combines it to into a simple database package. This firstly involves another PMS called as
property management system to help the guests in an easy check in and check out. This can be
done by a stunning drag and drop interface that spontaneously inform the obtainability of the
hotels through their booking engines and all of its linked networks, as argued by Yuan, Peng and
Zhang (2018). Likewise, another assistive tool is of its channel management with a dedicated
team to assist in connecting to the most widespread network of partners along with the online
travel distributors. Currently, Cloudbeds is known to operate with more than 300 biggest
industry leaders who are known to bring a greater number of clienteles with more bookings each
day.
Aryani, Wang and Patikirikorala (2017) with a similar agreement have illustrated its third
most assistive tool of mobile friendly booking engine. By which, it will be easy for the clients
and users to get their bookings, even after being away from the hotel location. Mainly, it largely
assists the hotels in offering a real time accessibility of 24/ 7 services where the hotels can easily
interact with its likely customers even after being far away. Aryani, Wang and Patikirikorala
(2017) has hereby claimed Cloudbeds as a mean providing commission less bookings by easily
integrating with the official website of the hotels as well as social media pages. Also, its services
related to business analytics assists in an effective collection of market related data in real time.
This is basically to adopt a better pricing decision with effective decisions of distribution, as
well. Automating and executing the current rules also helps in triggering maximized revenue in
the marketplace.
Another is the tactic of processing payments, as defined by Becedas, Pérez and González
(2015) where Cloudbeds helps in eliminating manual processing of both debit as well as credit

cards days, weeks or even hours after bookings. This in turn assists in connecting with any
preferred payment processor to get paid at the moment in which the guest’s book. Lastly, it is
associated with yet another vital measure of guest CRM, as claimed by Altomare, Cesario and
Vinci (2018). In which, the hotel really works hard to give the best experience to the guests. This
is basically on considering the fact where a quick pulling of guest’s data in the most secured way
tends to create new reservations or bookings. It together assists in reviewing the status of
forthcoming, present as well as previous list of guests by keeping a track of their details and any
special requests, made by them. This in turn assists in satisfying even the tiniest needs of the
clients by gratifying them to a great extent.
Role of Cloudbeds in connecting the property to hundreds of channels
This is in order to acknowledge the connectivity of the property to millions of channels;
Cloudbeds has a greater role in the hospitality-based industry. It is basically on considering the
views presented by Benckendorff and et.al. (2015), where Cloudbeds is aimed to create a simple
and accessible hospitality. For which, it is simplifying the complex world of OTA’s with
simplified payments, reservations as well as reporting to assist the hotels to properly take care of
their guests. Its software suite duly enables the possessions to contend together with the biggest
hospitality brands. It is not only aimed to serve the 5-star hotels but is together meant to provide
opportunities to even the smallest establishments. Cloudbeds is very much passionate about
connecting people from all over the globe by providing a meaningful experience of travelling to
them. This means to serve not only the guests, but also to the owners as well as the operators to
altogether afford an amazing hospitality.
Orantes-Jiménez, Vázquez-Álvarez and Tejeida-Padilla (2016) with a likely view
towards it have also specified some considerate roles of Cloudbeds that provides the option of
currency format to choose from the format in which, the client is intending to make the payment.
This significantly lessens down a necessary choice of paying after converting the money into a
suitable format. Other than this, Becedas, Pérez and González (2015) has argued yet another
provision of Cloudbeds where it provides an alternative of clicking guests photograph and
uploading the same onto the website with their prior consent. Another is the offered service of
demo accounts to provide a real time experience to the clients where the hotels looking forward
to install Cloudbeds can use it in free for 30 days with no such requirement of tweaking with the
previously done settings.

Payment processing being the most concerning agenda is now supported by some most
verified payment databases to maintain the confidential data of the clients, as claimed by
Vázquez-Álvarez and Tejeida-Padilla (2016). This is on referring to the fact where a large set of
users are mostly concerned about paying through the most secured network when making online
payments or through cards and websites, It is therefore to eliminate such straining thought,
Cloudbeds is tied up with some most authentic databases and payment desks to help into a
smooth transaction of payments that automatically verifies the information provided by the
clients and secure it in the most safest way, as stated by Altomare, Cesario and Vinci (2018).
RESEARCH METHODOLOGY
Research technique is a standout amongst the most noteworthy viewpoint by which real
issue of the examination study can without much of a stretch address. Without investigate
approach, inquire about examination cannot be finished. Once the writing survey has effectively
planned then in the following stage, researcher can center on the examination procedure (O'Hara
and Pritchard, 2014). It comprises with different strategies, for example, explore approach, methods
of insight, information gathering, information investigation, and look into systems, examine
configuration, testing and so on. In a basic word one might say that examination system is a
procedure used to gather data and information to make business choice. With help of research
methodology, researcher can easily collect, analyze and interpret information. There are various
techniques and strategies of research methodology that helps to scholar can address research
issue and problems. It is very important for scholar to select one appropriate method of research
so as study can accomplish in right and effective manner. In this way, one might say that
legitimate choice of the examination technique is imperative by which researcher can acquire the
privilege and exact arrangement of the investigation.
Research Philosophy- The examination reasoning under the research philosophy is alluded as
larger terms that is related with upgrading the thought and learning about the whole examination.
Without examine reasoning it might complex to address the proper arrangement of issue. This
strategy comprised with two methodologies that are interpretivism and positivism. While
specialist plan speculation keeping in mind the end goal to lead the trial of concentrate then it is
known as the positivism look into reasoning (Garvey and Wolfsdorf, 2015). This procedure gives a
chance to clarification that can be evaluated against the information worthy inside the reality
where we live. Then again with regards to interpretivism explore reasoning specialist offer

appropriate avocation to the issue under research. This rationality serves to the researcher in
understanding the genuine issue of the exploration and legitimize the issue alongside suitable
arrangement. In the present examination, specialist has connected interpretivism investigate
rationality through which researcher can successfully investigate understanding about
noteworthiness of Cloudbeds programming inside inn administration. Interpretivism look into
theory has been connected in light of the fact that this investigation depends on the auxiliary
source.
Research approach - Research approach is another major noteworthy strategy in the
examination procedure which serves to the researcher in tending to the suitable arrangement of
the investigation. Research approach is referred to as the strategy through which specific
arrangement of research is being led keeping in mind the end goal to accomplish the result. The
use of research approach can utilize so as scientist cannot divert from real way of the
investigation and information accumulation (Aldehaim, Alotaibi, Uphold and Dang 2016). With help of
this examination approach, researcher can take the correct thought for lead examination and get
genuine result. It gives the best possible bearing and direction to the researcher for make the
correct arrangement of research consider and acquire attainable result. There are significant two
sorts of research approach that are inductive and deductive. With regards to inductive research
approach, scientist forces the examination to move in bearing from particular to general. Then
again with regards to deductive research approach, scientist starts with the announcement and
further examination can did keeping in mind the end goal to react it. In a straightforward word
one might say that exploration approach is one of the methods which help the researcher for
gathering and breaking down the total arrangement. In this present investigation, researcher has
connected inductive research approach for investigate understanding about centrality of
Cloudbeds programming inside lodging administration. Inductive research approach has been
connected in this examination for create speculation.
Research technique - In the whole research procedure, look into strategy is a standout amongst
the hugest logic which connected on the whole examination keeping in mind the end goal to
gather, investigate, abridge the data about the subject. It makes the examination more alluring
and viable. With help of this strategy, examine issue can address in more compelling way and
specialist can comprehend the genuine goal of whole examination. Subsequently, one might say
that without look into method it is difficult to lead the examination for achieve the goal. It gives

reply to the inquiry by comprehending unstructured information (McKie, Lachowsky and Milhausen,
2015). There are significant two sorts of research method that is subjective and quantitative.
Subjective research strategy is in the distinct in nature and in the quantitative research method,
specialist can connect the inquiry keeping in mind the end goal to find a powerful solution of the
exploration examine. In the present examination, scientist has connected subjective research
procedure for investigate understanding about centrality of Cloudbeds programming inside
lodging administration. With help of the subjective research method, researcher can without
much of a stretch break down the genuine goal of examination and get the ideal result. This
system can help to the researcher in tending to the correct answer for the examination. In this
exploration researcher can without much of a stretch access to the ideal arrangement with help of
subjective research strategy.
Research design- Research configuration is one of the significant strategies in the examination
approach which serves to the researcher in tending to the correct result at the perfect time.
Research configuration is a system which researcher can pick with plan to examine a few
segments. It is a sort of blue print which used to get the fitting result of the investigation. It is
essential to choose the correct research plan for lead the examination since wrong choice of the
exploration configuration can adversely impact to the exploration ponder (Lu, Liu, Yang and Li,
2015). There are different sorts of the examination outline, for example, expressive, exploratory,
logical and so on. In the present investigation, the main objective of the researcher is to
investigate understanding about significance of Cloudbeds programming in the hotel
management. Subsequently, in this examination, exploratory research design can ideal for
acquire the real result. With help of exploratory research design, researcher can easily conduct
investigation and find out solution of research problem. This examination configuration has been
chosen because of the reason that issue related with look into has not been expressed in a suitable
way. With help of this exploration outline, analyst can ready to get the ideal arrangement of the
examination. This is the ideal procedure in the examination by which researcher can address the
exact goal and result at the opportune time. Without explore plan, no researcher can direct the
examination.
 Data Collection

In the examination strategy, information gathering is the major critical part which
encourages the specialist to gather the information and acquire the compelling aftereffect of the
subject. It is where scientist gather the information based on essential and auxiliary premise. On
the off chance that the information is legitimately gathered, at that point just the specialist can
ready to locate the proper outcome to tackle the issue. In the event that the information isn't
gathered by the analyst than it will have negative effect over the aftereffects of the paper. It is
vital for the specialist to choose the fitting strategy to gather the information since entire thesis
conclusion and results are absolutely subject to the information accumulation. On the off chance
that information won't be significant than it might cause negative outcome in the paper. With
regards to essential information, it is the accumulation of information at essential premise where
the information has been gathering from the respondent with the assistance of review, individual
meeting etc. In this technique examiner gathers the essential data by coordinate respondent who
include during the time spent meeting, study and so forth (Holland and Bardoel, 2016). With the
assistance of essential information accumulation, scientist gather the new information identified
with the point. Essential information is profoundly successful approach to gather the information
since it encourages the agent to gather the new information which is more solid to take care of
the exploration issue. Then again optional information gathering is the technique for gathering
the data from the auxiliary sources, for example, books, diaries, web sites, magazines and so on
in this strategy for information accumulation, that information is assembled which is as a rule
effectively gathered by some individual, organization, analyst and so on. In the current research
study, researcher have selected primary data collection method for collect information. With help
of primary data , scholar can obtain the solution in effective manner. Scholar will conduct survey
for collect information about digital technology. For conduct survey, researcher have to design
systematic questionnaire along with several questions and send to personal email address of each
respondents. This is the best way to collect information related to subject by which scholar can
freely give answer of each question in the investigation.
 Sampling
This is another of the hugest strategy in the exploration system. With help of testing technique,
researcher can without much of a stretch select some gathering of individuals from the whole
populace and gather information in regards to the subject. Sampling is considered as the
approach through which researcher is able to determine target population that can be selected as

per research topic. Thus, such selected population would be useful for carrying out research.
Through carrying out the above analysis regarding primary data collection which is beneficial for
collecting new and fresh data. Sampling are of two types, probabilistic and non-probabilistic.
Probabilistic are those in which research will randomly select from target population. In other
words, all individuals have equal chances of getting selected. On the other hand, non-
probabilistic are those in which investigator select samples as per their preferences. Among these
two samples methods, the researcher will make use of non-probabilistic sampling. Further, 20 is
the sample size selected by investigator. More specifically, information will be gathered from
managers of Hilton hotel. Managers are selected as samples a they will be able to provide
adequate information regarding the research topic.
Ethical consideration
In the whole research examination, moral thought is a standout among the most critical
angle which help specialist to think about some moral thought. It is critical for scientist to take
after a few morals at the season of examination and information accumulation (Khosravi,
Rezvani and Wiewiora, 2016). For the present theory, real perspective needs to investigate
understanding about importance of Cloudbeds programming inside lodging administration. This,
there are different moral thought which must be trailed by analyst. There are certain ethical
issues that are required to be focused on so that research can be carried out in effective manner-
 Confidentiality- It is major moral thought which needs to consider by specialist at the
season of social affair information about the subject. All personal details gathered from
respondents should be stored in a system and it be used only for the purpose of research.
Apart from this adequate information should be provided to respondents that includes
main reason for which research is carried out. When these are considered, then it enables
to eliminate confusions and fear that respondents have.
 Proper reference of work- Secondary information used for the research should not be
written as it is. It is important for the researcher to make sure that all the data are written
on own words consider data gathered by other researchers. This will be helpful enough to
reduce the risk of plagiarism. Apart from this, proper citation should be made for the
secondary data used by investigator.