Innovation in Cloudreach Ltd: A Comprehensive Analysis Report

This report examines the concept of innovation within the context of Cloudreach Ltd, a UK-based information and communication sector organization. It explores the importance of innovation, drawing parallels with successful examples like Apple and Virgin Group, and analyzes how Cloudreach can leverage vision, leadership, culture, and teamwork to foster innovation in its consultancy services. The report delves into the 4Ps of innovation (product, process, position, and paradigm), explores frugal innovation techniques, and discusses the significance of the commercial funnel and New Product Development (NPD) process for commercialization. Furthermore, it covers the development, retention, and protection of intellectual property for Cloudreach Ltd, providing a comprehensive understanding of innovation strategies and their practical application within the company.

INNOVATION

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1) Innovation and its importance for Cloudreach with example of other entity and
comparison with invention..........................................................................................................1
P2) Organisation's vision, leadership, culture and teamwork to create innovation in further
time..............................................................................................................................................3
TASK 2............................................................................................................................................6
P3) 4ps of innovation..................................................................................................................6
P4) Manner to develop frugal innovation...................................................................................8
TASK 3..........................................................................................................................................11
P5) Importance of commercial funnel and application of New Product Development (NPD)
processing for commercialisation to employees.......................................................................11
P6) Innovation business case for Cloudreach including ways to access funding.....................12
TASK 4..........................................................................................................................................15
P7) Tools to develop, retain and protect and intellectual property for Cloudreach Ltd............15
CONCLUSION..............................................................................................................................17
REFERENCE.................................................................................................................................18

INDEX OF TABLES
Table 1: Time frame for project.....................................................................................................14

ILLUSTRATION INDEX
Illustration 1: Difference between invention and innovation..........................................................3
Illustration 2: Innovation's factors...................................................................................................8
Illustration 3: Innovation's factors.................................................................................................11

INTRODUCTION
Innovation is a process for implementing new ideas and creating uniqueness in product
services provided by organisation. It is a manner to attract people with new unique items as well
sustaining their attraction towards products. The present report is based on understanding
innovation concept for Cloudreach Ltd. It is Information and Communication sector's
organisation of UK that works at small level and trying to creating innovation in mobile phones
services.
Including this, different examples of innovations created by Apple and Virgin group are
to be described. However, organisation's vision, leadership, culture and teamwork can introduced
through this assignment. Besides this, 4ps of innovation and use of innovation funnel to create its
shape is to be expressed. Including this, manner in which entity develop frugal innovation is to
be explained. Along with this, commercial funnel and application of New Product Development
(NPD) can describe. Thus, students are able to understand significance of innovation and
commercialisation concept in deep for Cloudreach Ltd through this research project.
TASK 1
P1) Innovation and its importance for Cloudreach with example of other entity and comparison
with invention
Innovation is technique to create uniqueness in product services for its implementation
and presenting goods in fine more effective way. However, it is an idea to attract people towards
goods and increasing its efficiency adequately. In this regard, several techniques are used for
providing better services that influences productivity and profitability of entity as well its
product services. In the given case scenario, it is recognised that Cloudreach is planning to
increasing in consultancy and planning services for other businesses provided by it. For this
purpose, different examples of innovations are analysed that encourages organisation for creating
uniqueness and better quality services (Johnston and Marshall, 2016). For example; Apple is
telecommunication service provider of UK which is well known and first order ranked in
services. It has created innovation through producing iPod which is a digital music player and it
can have store of 1,000 songs. Including this, it is highest volume product that has been sold on
large scale because of its speciality. Therefore, uniqueness in iPod produced by Apple enhanced
its productivity and profitability as well have effective goodwill worldwide.
1

On the other side, by expressing another example of innovation in Virgin group which
provides services of travel, entertainment, finance and live style. It creates investment on venture
for Virgin Atlantic, Virgin Express, Virgin Rail, Virgin Blue etc. However, this model generally
used for presenting situation for which varieties of ventures are created to set up corporate
priorities in companies' new ventures (Gawer and Cusumano, 2014). It also helps for
entrepreneurial efforts for growth of the group. Including this, there are different ideal ideas are
generated for entities that saves other organisations for facing losses.
Thus, by analysing both the above mentioned examples of innovation, it is recognised
that creating unique and special identity provided by entity make it special. Similarly, by
adopting these tools and ideas, several implementations are created on large scale also maintains
effective attraction of entity and its product services. Hence, by learning through these examples,
Cloudreach can also create uniqueness in its consultancy services (Norman and Verganti, 2014).
It will be helpful to enhance profitability and competitive advantage in global market for long
term periodicity. Therefore, various implementations and innovations would be able to sustain its
speciality and uniqueness in services provided by it effectively.
Innovation vs invention:- Innovation is quite different from invention, both are essential
for business organisation and its operations. In investigation, investigation is created ta the first
time. However, research is conducted and new product or service is created. While, on the other
side, for innovation, research is conducted on existence things regarding fact finding as well
determining fact on searched things. In this regard, comparison between invention and
innovation can be comprised as below:
There is difference between invention and innovation as invention is done at first time
while innovation is created on searched things for fact finding (Vanhaverbeke, 2013). For
example; Spreadsheet software is invention while using this software in different ways for
organisation's profit margin is innovation. Along with this, it can also be understood with the
help of following example as:
2

Therefore, invention is a discovery of tools at first while, innovation is creating new
version of searched equipment as presented in the image.
P2) Organisation's vision, leadership, culture and teamwork to create innovation in further time
Cloudreach can create innovation in its operations that impacts on profitability and other
business operations. For creating innovation in consultancy for other business entities, it sets
several visions, leadership, culture and teamwork that can describe as below:
 Vision: Innovation in services is essential for further operations and increasing its
effectiveness. It is helpful to enhance profitability of entity as well attracting businesses
3
Illustration 1: Difference between invention and innovation
(Source: Invention vs Innovation, 2016).

with its consultancy. In accordance to this, several ideas are generated to provide service
in respect of demand and market preferences. However, for preparing strategies and other
tools, it is benefited for entity to create coordination among employees and employer for
providing services. Including this, Cloudreach Ltd views its services at the top level for
innovation and commercialisation in consultancy services (Aghion, Van and Zingales,
2013). Moreover, entire aspects are analysed for stepping towards it including leadership
styles, teamwork and culture. Thus, it is needed for entity to focus on all prospective like;
workers' coordination, ways to adopt innovative techniques, using the best suitable
leadership style for innovation, creating culture and positive time for providing satisfied
services effectively.
Vision of Cloudreach is to increase its profitability and adopting new creations in its services.
However, it sets vision to improve efficiency and increasing quality in telecommunication
services. Including this, company aims to sustain its market position at higher level and
increasing customer loyalty towards its services. In this regard, organisation visions to create
unique features in its services for marketing and attracting customers with its innovations
(Norman and Verganti, 2014).
 Leadership: It is an approach that affects innovations in consultancy services for
Cloudreach Ltd. In this regard, best appropriate style is to be used for leading workers
and encouraging them towards services. However, various tools and approaches are used
for leadership and taking initiate for innovation. As per the given case scenario, it is
recognised that Apple and Virgin group both create innovation in their business activities
in different ways. Through this approach, its staff get environment to attract clients at
high level. For instance; in the given case scenario, Apple and Virgin Group also take
initiate for innovation in product services in different manner. In recent time, still they
want to enlarge entity and creating more innovation in services (Alsanad and Abdel,
2016). Hence, organisation views its innovations are analysed as positive and successful
in motivated and perform their job more efficiently. In this regard, Cloudreach should
also follow on adequate leadership style to encourage its staff and segmenting work
according to their abilities. However, it will be effective for entity to make reach out set
target more efficiently. In order to this, creating innovative changes for consultancy
services would be more efficient and succeed in its manner systematically.
4

Leadership is a technique of team building and encouraging workers for effective co-ordination
among them. However, for creating innovation, it is essential to have coordination of all team
members (Johnston and Marshall, 2016). Therefore, different leadership theories are applied as
autocratic, system, cognitive theory and so on. According to situations, theories are applied
differently impact on team work and organisation's effectiveness.
 Teamwork: It is vital to achieve set target of the entity through proper coordination of all
team workers who are involved in innovation. In this regard, effective understanding and
support of all employees is created to make decisions for proper innovation. Therefore,
teamwork is benefited for organisation's effectiveness and meeting goals efficiently
(Cropley, 2016). In addition to this, for improving quality services of information
technology and transferring information, group work remains effective. Moreover,
support of all workers is appropriate for creating innovation and providing effective
services to clients at high level. Thus, teamwork is essential for implementing strategies
and reaching out to the set target systematically.
It is analysed that all workers work in a team which is able for increasing efficiency and quality
services of the entity (Ho and et.al., 2015). In this regard, innovation in services can be created
with good coordination among team workers. Including this, it is effective for Cloudreach to
have good team work for new implementation affect further business activities.
Thus, it is recognised that Cludreach is information technology sector organisation which
provides telecommunication services and visions to create innovation for improving them.
However, it aims to improve its quality services and increasing satisfaction level of customers
with its services at high level. Including this, leadership for tact for team building and
management of all activities is understood (Norman and Verganti, 2014). Moreover, importance
of teamwork and group of workers to create innovation and better telecommunication services is
identified required for telecommunication services is introduced. Therefore, proper vision,
mission, leadership and team work has been expressed for innovation and implementing project
activities effectively.
5

TASK 2
P3) 4ps of innovation
Innovation process involves different factors for launching and advertising products in
market. It involves product, process, position and paradigm that affects innovation and marketing
of new creativity in effectively. These tools for marketing new qualitative products of
Cloudreach can understand as follows: Product: At first, all factors including quality, quantity and substances mixed in product
to create it more attractive are involved. In this process, product is made according to
quality, size, design and packaging are recognised as well used. It is one of the best tool
in which all qualities and unique particulars are evolved and further decisions are made
for systematic production and distribution of goods (Hakkarainen and Talonen, 2014).
Thus, all quality features and different tools are set for creating innovation in product
services. Process: In this process system, all tools related to innovation in product services for
Cludreach are determined. However, it involves cost, place to reach out customers and
manner to advertise goods to preset uniqueness of goods and services produced by entity.
Moreover, it is helpful to improve quality of products and cost effectiveness to launch
and advertise products in market (Wolff, Igel and Lauschner, 2014). However, various
tools are recognised as well targeted for unique creation in entity's operations. Including
this, changes in processes are evolved that present market strategies and product
efficiency at high level. Hence, process is related with implementing changes in goods
and services produced by entity and attracting people effectively. Position: Under this activity, setting up and advertising products in market including
sustaining its place. Therefore, unique featured products are presented in different
manner to attract people and maintain its position through facing competition and
sustaining place effectively. It influences productivity and profitability of entity also
involves factors regarding competitive advantages and customers' attraction towards
product services (Borowitzka, 2013). Moreover, it remains vital for growth of Cloudreach
and allocating resources and fund for adequate operations. Thus, positioning is crucial for
6

sustaining market place and attracting customers with innovative goods and services
produced by organisation adequately.
 Paradigm: It is one of the great 4p of innovation in which strategies are prepare to
change customers' mind set towards products and services provided by Cloudreach Ltd.
In this process, different tools are applied for attracting them with innovation in product
services. For this purpose, various components are used for advertising people and
encouraging people to purchase the goods. It includes advertisement tools like; publicity
in market, advertisements in newspaper, magazine, using social networking sites and so
on. However, appropriate strategies are applied to advertise unique products and pulling
them at maximum level. Along with this, entity prepares a new model to change
perception of people to purchase goods on large scale (Ho and et.al., 2015). Hence, for
innovation process, it is needed to prepare strategy regarding paradigm as attracting
people towards new creations in effective manner.
7

P4) Manner to develop frugal innovation
Frugal innovation is essential to reduce additional and unwanted expenses. It is quite
economic and best suitable for providing innovative products and services. In addition to this,
cost effectiveness controlling over excess of expenses is obtained through this process. However,
varieties of ideas are generated for implementation of goods and services provided by entity.
Including this, it is beneficial for formulating and implementing strategies to reach out desired
goal. Moreover, it influences people's perception towards products and demand for it effectively
(Innovation, 2017). Along with this, it is considered that expenditures incurred for manufacturing
and production of goods impact on price determination for producing goods and services
efficiently.
In the given case scenario, Virgin media uses this approach that have limited resources
but managed efficiently for producing products and services. It affects quality of goods and other
8
Illustration 2: Innovation's factors
(Source: 4ps of Innovation, 2016).