Cloudreach Ltd: Business Performance, Strategy, and Expansion Report

This report offers a comprehensive analysis of Cloudreach, a small-scale UK telecommunications company. It begins with an introduction and a table of contents, followed by a SWOT analysis and an examination of its current market position, financial health, and competitive measures. The report identifies Cloudreach's strengths and weaknesses, proposing actions to overcome the latter, such as improving service quality and leveraging financial aid. It also outlines strategies to maintain existing performance, including enhancing customer value and adopting future-oriented approaches. The report suggests new areas for expansion, including increasing service quality and market reach. It then details business objectives, plans, and an action plan for implementing changes, assessing their impact on business performance and providing methods for change management and performance monitoring. The report concludes with a summary of findings and recommendations. It references relevant sources and includes an index of tables and illustrations for clarity.

SMALL BUSINESS
ENTERPRISE

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Analysis of Cloudreach.........................................................................................................1
1.2 Analysis of comparative measures of performance..............................................................2
TASK 2............................................................................................................................................4
2.1 Actions to overcome weaknesses of Cloudreach..................................................................4
2.2 Ways to maintain exiting performance of Cloudreach.........................................................5
2.3 News areas in which Cloudreach could expand....................................................................7
TASK 3............................................................................................................................................8
3.1 Business objectives and plans...............................................................................................8
3.2 Business plans to incorporate changes..................................................................................9
3.3 Action plan to implement changes......................................................................................12
TASK 4..........................................................................................................................................14
4.1 Impact of proposed changes on business performance of Cloudreach...............................14
4.2 Method to manage changes in the business entity..............................................................15
4.3 Monitor on improvements in performance of Cloudreach..................................................16
CONCLUSION..............................................................................................................................17
REFERENCE.................................................................................................................................18

INDEX OF TABLES
Table 1: SWOT analysis of Cloureach............................................................................................1
Table 2: Business plan for Cloudreach..........................................................................................11
Table 3: Action plan.......................................................................................................................14

ILLUSTRATION INDEX
Illustration 1: Economic position of Apple plc................................................................................3
Illustration 2: Business plan essentials............................................................................................9
Illustration 3: Performance Management tools..............................................................................16

INTRODUCTION
Small business organisations play crucial role in country's effectiveness and economic
growth. For increasing small businesses' government of the nation plans project regarding their
expansion and enhancing social development. The present report is to understand actual
performance of Cloudreach Ltd for its expansion and improving quality services. It is small scale
Information and communication sector organisation of UK providing telecommunication
services. In this regard, actual business performance of the entity and ways to reduce its
weakness by business plan can be understood. However, impact of plans for business entity's
efficiency will be introduced. Including this, ways to manage these changes has been discussed
for improving its performance and management of its operations efficiently. Therefore, method
to expand business and improving its services can be understood with the help of this report.
TASK 1
1.1 Analysis of Cloudreach
For expansion of the enterprise, it is required to analyse its actual performance critically
in respect of finance, quality of services, employees' performance, customers' satisfaction with its
facilities etc. Therefore, different ideas are generated to maintain strength, reduce weaknesses,
grab opportunities to overcome weaknesses and so on (Andrews and Hampel, 2015). In this
regard, business performance of Cloudreach can be recognised as below:
Table 1: SWOT analysis of Cloureach
Strength:
 Good market position.
 Affordable cost on telecommunication
services of Cloudreach.
 Effective fund and resources for
business operations.
Weaknesses:
 Poor quality services.
 Lack of adequate demand for services
of Cloudreach.
 Difficult to sustain in competitive
market.
Opportunities:
 To adopt recent technologies for
improving quality services of
Threats:
 It is difficult to maintain and sustain
market position of Cloudreach for
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Cloudreach.
 To advertise services for sustainability
in market and increasing demand for its
services.
 To allocate fund from government
agency and financial institution for
expansion of business entity.
longer time period.
 Changes in customers' interests towards
telecommunication services affect
productivity and profitability of the
organisation.
 Occurrence of uncertain changes
impacts on business operation of the
enterprise.
Therefore, it is identified that Cloudreach has good market position can be maintained in
the future time as well it charges affordable cost on telecommunication services which liked with
production and distribution system. However, on the critical evaluation, it is evaluated that
quality of its facilities is poor for which less demand on its services is determined in comparison
to other entities. Similarly, it is difficult for the entity to sustain its position in market due to
changes in technologies and customers' interest (Bean, 2015). Therefore, these weaknesses can
be overcome by adopting new technologies and promoting services to encourage people for its
facilities on large scale. Including this, by taking advantage of government's help to expand
entity and improving its quality services at maximum level. Along with this, due to occurrence of
uncertain changes in business operations like; changes in market price, political and social
changes, effectiveness of Cloudreach can be enhanced. Likewise, for making place in market, it
is essential to evaluate customers' choices and helpful for maximising their satisfaction level.
Hence, it is required for the entity to maintain and increase its strength and reduce the weakness
Is related with organisation's effectiveness.
1.2 Analysis of comparative measures of performance
Competitive measures are beneficial to analyse company's marketability and
competitiveness affect profit earning capacity. However, it can be done through using tools such
as comparing organisation's performance with its competitive entity, benchmarking, analysing
business records as well last years' performance of the organisation (Blackburn, Hart and
Wainwright, 2013). Therefore, competitive measures of Cloudreach can be identified as follows:
 Analysing business records:
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Identifying business performance of Cloudreach financial tools used are, profit and loss
account, balance sheet and other notes, economic position of the entity can be analysed.
Including this, price determination on its services and ideas for marketability and
competitiveness are created for the entity (Cai and et.al. 2014). Likewise, identifying business
records is beneficial for comparing last years' performance of the company through ratio analysis
and enhancing its profitability as well liquidity position effectively. Thus, analysing business
records and last years' performance of Cloudreach will be able to make appropriate decision for
entity's effectiveness and increasing competitiveness on large scale.
 Comparing performance of Cloudreach with its competitive entity:
It is essential to identify market position and competitiveness of Cloudreach through
comparing its position with its competitive entities. There are countless organisations in IT sector
such as Apple, Microsoft, Google, IBM, Cisco etc. and many more However, comparing
financial position of the Cloudreach with these entities, generates ideas for to increase its
productivity and sustaining market position (Cappelli and Tavis, 2016). Therefore, financial
position of the Apple can be analysed as follows by which performance of Cloudreach can be
compared as:
It is interpreted that financial position of Apple has increased at maximum level in terms
of sales revenue since 2012. It is because of increasing demand for services and sustaining its
3
Illustration 1: Economic position of Apple plc
(Source: Financial performance of Apple plc, 2016).

brand recognition. However, its market position and demand for services is quite effective
(Carraher and Paridon, 2015). In comparison to Apple, its financial and market position is lower,
which is required to be improved by adopting new technologies and attracting people with its
services. Therefore, it is essential for Cloudreach to improve its financial health.
 Benchmarking:
It is comparative tool used for comparing entity's market position with other competitive
by which different ideas are created to sustain market position and increasing competitive
advantages on large scale. In accordance to this, through this process, market position and
potential to face competition of the organisation is determined for decision making regarding
further business activities (Cassar, Ittner and Cavalluzzo, 2015). Therefore, benchmarking is
useful comparative tool for effectiveness of entity and enhancing its market position at maximum
level effectively.
TASK 2
2.1 Actions to overcome weaknesses of Cloudreach
It is analysed that quality services of Cloudreach is not good impacts on its business
operations. Therefore, less demand for its services is recognised and decision making for further
year operations. Similarly, it is difficult for organisation to face competition and sustaining its
market position for longer time period (Ellis and Kiely, 2015). Therefore, for reducing its
weaknesses, it is needed to take appropriate actions for creating balance and increasing its
efficiency as mentioned below:
 Analysing issues and preparing strategies:
At first, it is needed to analyse the issues occurred in business operations and reasons behind
them as production and distribution level, fund, resources, cost on business operations etc.
Therefore, by identifying these tools, position of Cloudreach can be analysed by which further
decisions are made efficiently. Including this, appropriate strategies are prepared for
management of business operations and increasing its efficiency. Therefore, preparing planning
including decision making will be efficient for Cloudreach in the future time as well remain
helpful to improve its performance at maximum level (Gale and et.al., 2013).
 Optimum utilization of resources and fund:
It is required to manage resources and fund of the organisation adequately linked with its
productivity and profitability. However, it is needed to utilize them efficiently impacts on
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inventory and financial management of Cloudreach. Therefore, management of business
operations can be done appropriately for enhancing profit earning of the enterprise (Harris,
Gibson and Taylor, 2015). Thus, improper management of resources can be controlled over
impacts on decision making regarding business activities as well improving its quality services
effectively.
 Taking advantage of financial aid:
Cloudreach can also take advantage of funds from government and financial institutions by
which business operations can manage effectively. In accordance to this, improvement of its
quality services can achieve impacts on expansion of business entity and enhancing efficiency of
Cloudreach on large scale. Thus, by this strategy, proper management of its services can achieve
useful for increasing economic position at maximum level (Hilmersson, 2014).
Therefore, by applying above mentioned strategies, weaknesses occurred in business operations
can reduce as well its positive aspects can be maintained and increased on large scale. However,
through adopting new technologies, telecommunication services can be improved and further
demand for facilities will increase on large scale affect business operations and its effectiveness
at higher level efficiently (Huang and et.al., 2013).
2.2 Ways to maintain exiting performance of Cloudreach
Cloudreach has effective market position which is required to be maintained and
increased on larger scale. It can be done through advertising services and maintaining customers'
attraction with its telecommunication facilities, adopting challenges and creating innovations in
business operations etc. Therefore, following on below mentioned ways will be appropriate to
maintain its business and market position sustainable as:
 Customer value:
As customers are satisfied with telecommunication services of Cloudreach, it is needed to
maintain the strategy. Including this, on the basis of analysing market demand and customers'
requirement, business performance of entity can be maintained efficiently (Lambert, Susan and
Robyn 2013). Moreover, by satisfying them with proper network and high speed of services,
business performance can maintain for further years. Including this, providing services to
customers according to their needs will be able to maintain exiting performance of the entity.
Including this, it is needed to establish good relationship with customers including retailers,
agents and other entities will be efficient to maintain business operations and enhancing its
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efficiency at maximum level. Thus, increasing customer value for maintenance of current
business operations and decision making on further operations efficiently.
 Future orientation:
With adopting current trends and maintaining current business performance, it is needed for
Cloudreach to forecasting on future operations. However, it is smart idea to maintain business
and market position of the entity related its efficiency at maximum level. Therefore, by
preparing business activities in context to future orientation will be efficient to operate business
activities and increasing its profitability as well comparativeness for longer time period (Miller,
2016).
 High quality services:
It is essential tool to increase demand for services and maintaining customers' attraction
towards telecommunication services of Cloudreach. Therefore, by adopting new technologies
will be benefited for organisation to maintain its existing position. However, quality services of
entity can be improved on larger scale as well proper management of its services can be achieve
efficiently. Thus, providing high quality of services will be effective to maintain existence of the
entity in competitive market for further years (Nagel, 2014).
Thus, Cloudreach can maintain its existence for longer time period to sustain its position
and increasing efficiency at maximum level. In accordance to this, demand for its services will
be increased on larger scale related with its productivity and profitability. Hence, considering
customer value, adopting new technologies and improving quality of services will be efficient for
Cloudreach to make decisions regarding business operations and increasing competitiveness
efficiently (O'Leary, 2013).
2.3 News areas in which Cloudreach could expand
An organisation can expand in different ways to increase profitability, market position
and competitiveness. In this regard, in following ways, organisation can expand as mentioned
below:
 Increasing quality services:
Through adopting new technologies and creating innovations in business operations, quality in
telecommunication services can be enhanced. It influences productivity and profit earning of the
enterprise. Therefore, marketability and competitive advantage of entity can also be increased
(Ricciardi and et.al., 2015). Thus, expansion of organisation is able impacts on management of
6

production and distribution system as well demand for its services. Hence, by improving quality
of services of telecommunication and satisfying customers, they will be able to expand business
on a larger scale.
 Establishing new entity:
Expansion of Cloudreach can be done through establishing its new store or business across
country and in other nation of the world as well. Therefore, it will be efficient to provide its
services internationally impacts on convenience and further operations. Including this, demand
for service and competitive strategies of the enterprise can increase linked with financial position
of the entity (Speight and et.al., 2016). Thus, by establishing new entity of Cloudreach will be
able to expand business and increasing its value at maximum level effectively.
 Entering new market:
It is also efficient to expand Cloudreach in terms of entering into new market for facing
competition and sustaining position. However, business entity can expand efficiently impacts on
profitability and competitiveness in the future time. Including this, it also impacts on
productivity and profitability on which further decisions are made regarding business operations
and entering into new market effectively.
Except from all the above-mentioned strategies, by adding new service as higher speed in
mobile and network will be efficient for Cloudreach to expand its business (Stanek Babkin and
Zubov, 2016). Similarly, it will be beneficial for entity to create market demand for its services
and making decisions regarding business activities.
TASK 3
3.1 Business objectives and plans
Small business enterprise can expand and improve its efficiency through adopting new
technologies and providing better services. According to given case study, it is identified that
government is planning for work upon expansion of small scale enterprise as big project (Yeh
and et.al., 2014). Therefore, it sets following objectives for business' effectiveness and increasing
its efficiency as follows:
 To adopt new technologies for improving quality services of Cloudreach.
 To conduct market research critically for analysing actual business performance.
 To generate variety of ideas to increase productivity and profitability of the organisation
at higher level.
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 To identify customers' requirements and recent trend to increase effectiveness of business
entity and satisfying customers at maximum level.
 To identify competitive entities' performance and their techniques to attract customers
and i market position on larger scale.
 To maintain existing business performance as well increasing its quality services affect
management of entire business operations.
 To face competition and increasing competitiveness at higher level linked with increasing
customer loyalty.
Thus, Cloudreach sets above mentioned targets for its effectiveness and increasing
efficiency as well sustaining market position for longer time period. For this purpose,
government's project's advantage can be taken in terms of fund allocation. Therefore, adequacy
in resources and fund can be recognised able to develop its efficiency at maximum level (Harris,
Gibson and Taylor, 2015).
3.2 Business plans to incorporate changes
For meeting organisation's goals, effective business plan is to make impacts on
organisation's effectiveness and able to improve its efficiency (Ellis and Kiely, 2015). However,
strategic planning and all activities can be understood as below:
8
Illustration 2: Business plan essentials
(Source: Essentials of business plan, 2016).