Detailed Business Plan and Analysis: Clove Club Restaurant in London

This report presents a comprehensive business plan for the Clove Club Restaurant, a newly established venture in London. It begins with an introduction highlighting the importance of a well-defined business plan for achieving success in a competitive market. The main body of the report delves into the restaurant's details, followed by a macro-environmental overview using PEST analysis to assess political, economic, social, and technological factors influencing the business. A market and industry analysis is conducted using Porter's Five Forces model to evaluate the competitive landscape. The report then examines competitor analysis, marketing and pricing strategies, and an operations plan. A SWOT analysis is included to identify the restaurant's strengths, weaknesses, opportunities, and threats. Finally, the report outlines the financial requirements, including start-up costs, sales projections, and profitability analysis, concluding with a summary of key findings and recommendations for the restaurant's success.

Enterprise & Business
Development
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Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
The business details....................................................................................................................3
Macro- environmental overview.................................................................................................3
Market & industry analysis.........................................................................................................4
Competitor analysis.....................................................................................................................5
Marketing & Pricing strategies...................................................................................................6
Operations plan...........................................................................................................................6
Swot analysis...............................................................................................................................7
Financial requirements................................................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10
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INTRODUCTION
Newly started organisation focuses on accomplishing success as well as growth and
competition at marketplace. If the owner focuses on grabbing innovative ideas which help in
achieving need and wants in the market. For this process, the business plan is significant to
assess strength as well as capability of business organisation and strategy which is adopted by its
competitor firm. The given assignment is depend upon Clove Club restaurant which is focuses
on launching its innovative idea in London Market after analysing proper research by using
secondary source. It provides product related to food in order to attract visitor from various
nation that is situated or located at London. For effectively take entrance into market of London,
the business plan is prepared in this report that determines overall aspect which imposes direct
effect on newly started organisation at Marketplace (Aytasova, Solopova and Karpenko, 2019).
MAIN BODY
The business details
Clove Club is determined as a restaurant that is opening in London. As London is
determined as the best tourism city around world along with superior places related to sports,
food which is determined as a spot light in London. Clove Club focuses on offering exquisite
experience along with superior craft as well as offer varieties of ingredients. Their main focus is
to satisfy need and want to its customers during particular phase of time period. Their main focus
is to provide different kind of drink as well as desert according to need and wants of its user on
similar roof.
Macro-environmental overview
Clove Club restaurant focuses on offering superior quality goods and services to its user by
assessing requirement in respect of range related to food product. For serving in UK, it is needed
by organisation to use PEST analysis for assessing effect of macro or external environmental
element that is going to be mentioned below:
Political factor Clove Club restaurant is determined as a newly started organisation that
focuses on London Market to increase demand product related to food. For every nation, its
political culture as well as regulation which are adopted by business organisation to carry or
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conducting their functioning and operations in an appropriate way. The company focuses on
keep their eye on political atmosphere and stability of nation in which they want to operate.
Economic factor the need of business organisation is emphasized on economic stability of
a nation that it wants to operate. Clove Club restaurant focuses on increasing awareness
regarding economic reforms as it imposes direct effect on revenue as well as profit margin of
organisation. For improving as well as a boost profit, it is important for company to assess
economic alteration or changes at marketplace and provide response in an appropriate manner.
Social factor the purchasing behaviour and attitude is depend on social class as well as
preferences of customer. Every user focuses on various social status as well as cultural
background that impose direct effect on choices of goods and services for satisfying user. Clove
Club restaurant focuses on taste, choice as well as preferences of user for satisfying them.
Technological factor in business environment, the market is rapidly changed. For staying
relevant, the organisation required to put along with changing trends within technology and
focuses on updating advanced technology that is provided at market place so that the
organisation focuses on performing different activity related to utilising resources in proper way.
Latest technology also assists in reducing or eliminating duration related to time as well as error
of subordinate while performing a particular task (Brown, 2018).
Market & industry analysis
The Porter five force models is determined as a strategic technique that assists in achieving
insight for increasing profitability level of business organisation. There are different forces that
assist in increasing understanding level and accomplishing success in future period of time.
Therefore, Clove Club restaurant adopt Porter five force models that is going to be mentioned
below:
Threat of new entrants Herein, in this sector, there is enhancing in entering of new
player at London. It is determined as a tourist place, it attract large number of user to take food
during the period of time. Clove Club restaurant focuses on executing moderate rate as compared
to existing rivalry firm and offer multispecialty item of food that help in achieving competitive
advantage over rivalries at market place. Their main focus is to provide superior quality goods in
order to satisfy them (Diaz-Briquets, 2019).
Bargaining power of supplier the supplier focuses on decreasing profitability of
restaurant by reducing cost of raw material in which there are different kind of competitor
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prevailed and the supplier offer raw material to them. Therefore, the Clove Club restaurant
emphasized on improving network related to good that help in avoiding compromising towards
quality.
Bargaining power of buyers the buyer is determined as a appropriate element that
imposes direct effect on industry as price of switching is determined as a high and there are
various substitute of product are available within industry. Clove Club restaurant focus is on
satisfying large number of user by providing innovative facility and delicious taste to them.
Therefore, they also focus on providing discount to its user in order to increase their experience
level in future period of time.
Substitute product the similar product is provided to a customer is getting. The Clove
Club restaurant focuses on providing superior quality product and services to its customer in
order to increase experience level in future period of time. Therefore, the main focus is to
provide quality and taste that help in satisfied users during the period of time.
Rivalries among existing competitor this element signify that there is an intense level of
competition within industry. There are different kind of number of restaurant is exist and
generate intense level of competition. Therefore Clove Club restaurant faces different kind of
competition in order to remain loyal consumer within business organisation (Dzwigol, Dzwigol-
Barosz and Kwilinski, 2020).
Competitor analysis
Clove club is determined as a famous restaurant located or situated in town hall, London.
This place is determined as a tourist place where the individual person focus is on funny
shopping as well and enjoying. The main focus of customer is to satisfy them from beautiful
construction building during particular phase of time period. And, they provide Britain food to its
user for satisfying them.
Klin is determined as a well-known restaurant which provide specifically to northern Thai
food along with special Herbs. It is determined as a well-known restaurant that focuses on
satisfying is customer.
The Bloom restaurant is determined as a famous restaurant of London who focuses on
providing superior quality food to its user in order to satisfy them. They offer all cuisines that
help in achieving competitive advantage over rivalries at marketplace. The collaboration along
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with singer and implementing event as well as concert that helps in attracting large number of
user during the period of time. The quality services which is provided by this restaurant help in
customer feel value and happy (Jasti, Kota and Kale, 2020)
Marketing & Pricing strategies
Clove Club focuses on achieving success as well as growth of business organisation for
attracting large number of customer at Marketplace. The owner of organisation can focuses on
promoting its organisation by using different kind of strategy that include use of platform related
to social media and many more. These platform increase awareness regarding introducing
innovative business that help in implementing their business for increasing profitability during
particular phase of time period. In addition to this, purchasing behaviour of user can be affected
by using suitable policy related to pricing during the period of time. The owner of business focus
is on using price skimming tactics that help in attracting a large number of users at Marketplace.
Operations plan
Operational plan that is adopted by restaurant is depend upon choice as well as preferences
of users so that company can focuses on fulfilling demand and need related to replenishing
dishes during the period of time. Their main purpose of Clove Club restaurant is to provide
special services to its user in order to eat quickly. Hence, the operation plan of company focuses
on providing different kind of dishes to its customer for satisfying them. In addition to this, the
organisation focuses on expanding its operations on online where user can focus is on ordering
different items related to food in different nation that help in attracting large number of
customers towards services provided by them (O'Leary, 2018).
Swot analysis
It is important for Clove Club to assess capability, weakness by organising SWOT
analysis. It offers an opportunity to owner of organisation to take correct decision in order to
remove weakness and achieve opportunity for sustainability at marketplace.
Strengths Weaknesses
 Clove Club restaurant provide superior
quality services to its customer in order
to satisfy them.
 Due to having less experience as well
as market image, it is difficulty in
increasing base of customer.
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 Clove Club restaurant adopt price
skimming strategy that help in
attracting large number of user at
marketplace.
 They provide unique facilities related to
food to its customer under similar roof
(PĂUNESCU, PASCU and POP,
2016).
 Due to having different kind of rivalries
in similar sector it decreases gross
profit margin of restaurant.
Opportunities Threats
 They provide discount that help in
attracting large number of user at a
time.
 There are ample of visitor in London
that is profitable for chosen restaurant
at marketplace.
 There are different kinds of competitive
firm that helps in bringing different
kind of challenges in respect of Clove
Club for their sustainability.
 Fluctuation or change in political
condition imposes direct effect on
whole activity or functions of
restaurant.
Financial requirements
CLOVE CLUB restaurant focuses on providing products related to food in various
nations and assess financial requirements that are given below:
Start-up price of organisation- it is determined as cost that includes the original fuel in order
to start business as well as its operations (Özcan, 2016). In the organisation, the cost of starting is
broken down in different segments:
 Equipment’s = £ 2000.
 Furniture = £ 1500.
 Premises (that is used for rent) =
 Security deposit = £ 100.
 Advance payment of rent for 1 month = £ 100.
 Estimated sales price = £10 per unit.
 Selling cost per unit = £50.
 Fixed cost = £ 1500.
 Variable cost = £3 per unit.
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It is assess that after assessing trends in market as well as other elements that anticipated after
assessing trends in market as well as others elements impose direct effect on sales figure related
to CLOVE CLUB, it is restaurant can create sales equivalent of around 200 units in month. On
given forecasting, the cost statement is given below:
Particulars Calculation Amount
Sales £50*200 £10000
Less: variable cost £3*200 £600
Contribution Sales-variable cost £9400
Less: fixed cost £1500
Less: estimated cost of sales £10*200 £2000
Net profit £5900
On given table, profitability as well as break-even analysis,
Break even analysis- It is determined as sales volume, by which organisation do not focus on
profit as well as no loss. It is determined as neutral situation. To gain profits, organisation has to
exceed this sales point. The breakeven point is:
Breakeven point = Fixed cost/ (selling point – variable cost)
= 1500/(50-3) = 31.91 units or 32 units (approx.)
Profitability analysis= on given calculation, it is assess that, organisation is gaining profit on
168 units (200-32). Therefore, profit margin is gained on units only.
Net profit for organisation= net profit / sales*100
= (5900/10000)*100 = 59%
CONCLUSION
On given report, it is assessing that newly started organisation focuses on accomplishing
success as well as growth and competition at marketplace. If the owner focuses on grabbing
innovative ideas which help in achieving need and wants in the market. For this process, the
business plan is significant to assess strength as well as capability of business organisation and
strategy which is adopted by its competitor firm. For effectively take entrance into market of
London, the business plan is prepared in this report that determines overall aspect which imposes
direct effect on newly started organisation at Marketplace.
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REFERENCES
Books and journals
Aytasova, A.S., Solopova, N.A. and Karpenko, P.A., 2019, January. Development the risk
management system of processes in the enterprise. In 2019 IEEE Conference of Russian Young
Researchers in Electrical and Electronic Engineering (EIConRus) (pp. 1357-1360). IEEE.
Brown, R.A. ed., 2018. Chinese business enterprise in Asia (Vol. 7). Routledge.
Diaz-Briquets, S. ed., 2019. Migration, remittances, and small business development: Mexico
and Caribbean basin countries. Routledge.
Dzwigol, H., Dzwigol-Barosz, M. and Kwilinski, A., 2020. Formation of Global Competitive
Enterprise Environment Based on Industry 4.0 Concept. International Journal of
Entrepreneurship, 24(1), pp.1-5.
Jasti, N.V.K., Kota, S. and Kale, S.R., 2020. Development of a framework for lean
enterprise. Measuring Business Excellence.
O'Leary, D.E., 2018. Open information enterprise transactions: Business intelligence and wash
and spoof transactions in blockchain and social commerce. Intelligent Systems in Accounting,
Finance and Management, 25(3), pp.148-158.
Özcan, G., 2016. Building states and markets: Enterprise development in Central Asia. Springer.
PĂUNESCU, C., PASCU, A.I. and POP, O., 2016. Social Enterprise: How does this Way of
doing Business differ from other Forms of Enterprise?. Quality-Access to Success, 17(153).
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