Analysis of Club 18-30's Mediterranean Party Tourism Holiday Packages

This report provides a detailed analysis of Club 18-30's Mediterranean party tourism, examining its holiday packages and services. The report includes a write-up of a search exercise, a literature review on the company's offerings, and an assessment of questionnaires, SPSS, and interview checklists used to gather data. The analysis covers the positive and negative aspects of the company's services, the quality of the experiences offered, and recommendations for improvement. The report delves into the demographic information of the target audience, and assesses the factors that influence the decision-making process of young travelers. It also provides insights into the effectiveness of various promotional methods and the impact of accommodation and restaurants on customer satisfaction. The findings are supported by a literature review, and the report concludes with a summary of the key insights and recommendations for Club 18-30.

Club 18-30 Mediterranean Party Tourism
Holiday

Table of Contents
INTRODUCTION...........................................................................................................................3
EXERCISE 1...................................................................................................................................3
Write-up of search exercise -.......................................................................................................3
Content of literature review.........................................................................................................4
EXERCISE 2...................................................................................................................................6
Questionnaire...............................................................................................................................6
Literature review..........................................................................................................................8
EXERCISE 3...................................................................................................................................9
Descriptive statistics....................................................................................................................9
Analytical statistics....................................................................................................................12
EXERCISE 4.................................................................................................................................17
Interview checklist.....................................................................................................................17
Literature review........................................................................................................................17
CONCLUSION..............................................................................................................................18
REFERENCES..............................................................................................................................20

INTRODUCTION
In the present era, business organization can attain success only when it has highly
satisfied and loyal customer base. Now, service quality and innovation is one of the biggest
factors which have high level on the decision making aspect of customers. The present report is
based on Club 18-30 which offers tour packages or services to the customers. Besides this, the
present report will develop understanding about the positive and negative aspects of
questionnaire, SPSS and interview checklist.
EXERCISE 1
Write-up of search exercise -
In order to get information about Club 18-30 assessment of the book, journals and
scholarly articles have been made. In this regard, to get information about the services offered by
the travel companies’ assessment of the books have been made which are related to party holiday
packages. This in turn provides deeper insight about the various kinds of innovative services
offered by the tour company. Along with this, journals which are published by different scholars
have also been used to conduct the literature review. Hence, for conducting literature review
several journal articles have been undertaken and evaluated to get deeper understanding about
the effectiveness of the services offered by the club.
Moreover, effective literature can be conducted only when there is proper balance
between the positive and negative aspects. Thus, by taking into consideration such aspect it can
be said that evaluation of the different books and journals have been made to conduct the
literature review more effectively and efficiently (Hoarau and Kline, 2014). Thus, for searching
relevant books and journals about topic evaluate key words such as name of the company and its
services. Through this, related articles have been identified and literature has been conducted.
Aims and objectives of study
 To get information about Club 18-30 Mediterranean Party Tourism Holiday.
 To assess the effectiveness of the services offered by Club 18-30.
 To recommend club 18-30 about the improvements required in the existing offering.

Content of literature review
Theme 1: About Club 18-30 Mediterranean Party Tourism Holiday
Article presents that, Club 18-30 is one of the leading tour company that designs tour
packages for the business for the people who are within the age group of 17- 35. Such tour
company provides people with island party destinations. Such tour company designs packages by
taking into consideration the expectation level of customers. Name of the company clearly
presents that it focuses specifically on people of young age rather than customers who are above
the age of 35. It designs brochures in an effectual way with the aim to provide information to the
people about the luxurious services offered by it. Moreover, destination and services offered by
the company are the main aspects which have high level of impact on the decision making aspect
of the firm.
From another article it has been assessed that Club 18-30 focuses on offering amazing
holiday experience to the customers. Tour packages which are developed by the firm provide
customers with the experience of no responsibilities, hot sun, warm water, cool tunes, and great
clubs. In this way, such tour company lays emphasis on offering ultimate holiday experience to
the customers. Club 18-30 includes destination in the holiday plan or packages which in turn
provides customer with hot weather, warm water and cool vibes (Tourism Case Study Examples -
Thomas Cook’s Club 18–30. 2016). Besides this, to make the holiday plan more attractive
business unit includes dance parties on beach. Further, night music sessions and legendary nights
is also one of the main parts of Club 18-30 offering. Moreover, all such aspects offer highly
unique or amazing experience to the customers. In this way, club designs tour packages
according to the demand and expectation level of young people.
Theme 2: Quality and effectiveness of the services offered by Club 18-30
According to the views of Bellman (2015) Club 18-30 offers high quality services to
the customers and provide them with the memorable travel experience. Moreover, in the travel
sector, accommodation, food, parties, event etc. are the factors which have high level of impact
on the decision making aspect of customers. Hence, article presented by authors clearly shows
that Club 18-30 includes highly luxurious hotels and restaurant. Besides this, DJ parties on beach
are also organized by the Club to entice the decision making aspect of customers. Hence, by

considering such aspect it can be said that Club 18-30 offers high quality services to the
customers. However, on the critical note, Hoarau and Kline (2014) presented that Club 18-30
charges higher prices from the customers in comparison to the quality level maintained by them.
Hence, it is one of the main aspects which have high level of impact on the satisfaction level of
customers. The reason behind this, customers are highly price conscious in nature and prefer to
purchase packages from the tour operator which offers services at affordable prices. Moreover,
now customers take decision about tour packages only by evaluating the price and services with
competitors. In this regard, with the aim to develop effective image in the mind of customer’s
business unit needs to differentiate its product and services from those of competitors. Moreover,
now customers prefer to spend high on the services which provide them with the unique travel
experience.
Theme 3: Recommending actions for making improvement in the services offered by club 18-
30
According to the view points of Bellman (2015) club 18-30 is one of the leading
business travel and tour company which focuses on providing customers with the amazing travel
experience. Moreover, tour packages are the one which create lots of memories in the life of
individual. Hence, party packages are the one of the most effectual strengths of club 18-30.
However, such tour company makes focus only on providing the services to people who comes
under the age range of 17-35. Thus, by making focus on the people who are above the age group
of 35 business unit can enhance its customer base and thereby profitability as well. However, on
the critical note, Carmody (2013) said that differentiated strategy has been employed by club 18-
30. Moreover, it is highly difficult for the business organization to satisfy the need and
expectation level aspect of all the customers. In this regard, differentiated strategy helps
company in getting the desired level of outcome or success. Further, higher age group people
also do not prefer to do beach parties to the large extent as compared to young.
Besides this, Shah (2016) stated that Club 18-30 also needs to make focus on taking
feedback from the customers both existing and potential. This in turn helps company in getting
information about the needs and expectation level of customers. In addition to this, feedback
system also provides deeper insight to the business organization about the destination which is
preferred by most of the customers. Along with this, such system will also offer opportunity to

the firm to assess the kind of parties which customers prefer to do. Hence, by taking into
consideration all such aspects Club 18-30 would become able to develop highly suitable and
effective tour packages.
Further, Blacksmith, Willford and Behrend (2016) said that Club 18-30 needs to place
advertisement on social networking sites such as Facebook, Twitter etc. The rationale behind
this, now people spend their huge amount of time on social networking sites. By considering
such aspect, it can be said that such promotional plan and campaign will grab the attention of
large number of customers. Along with this, images which are uploaded by the firm on social
sites also assist in developing awareness among the customers. In this way, by framing
competent promotional plan or campaign Club 18-30 can entice the decision making aspect of
customers and thereby profitability level.
EXERCISE 2
Questionnaire
Demographic information
Name ……………..
Age ………….
Gender ………….
1. On which factor do you place high level of emphasis while developing the tour packages?
 Destination ()
 Accommodation ()
 Restaurant ()
 Parties or events ()
 Complementary services ()
 Other …. Kindly specify
2. Do you think that people of young are price conscious in nature?

 Yes ()
 No ()
3. Do you agree that visitors are between the age group of 18-30 preferred to invest money in
adventurous tour packages?
 Agree ()
 Strongly agree ()
 Neutral ()’
 Disagree ()
 Strongly disagree ()
4. Do you agree that customers are ready to pay high prices for the tour packages having
attractive destination?
 Agree ()
 Strongly agree ()
 Neutral ()’
 Disagree ()
 Strongly disagree ()
5. According to you, which mode of promotion has more impact on customer decision making?
 Social media ()
 Advertisement in newspaper and articles ()
 Newspaper ()
6. Do you think that hotels and restaurant included in the travel package or plan has impact on
the decision making aspect of visitors?
Yes ()
No ()
7. Do you want to give any recommendation for making improvement in the holiday package

Literature review
Questionnaire which is mentioned above is highly effectual which in turn helps in
gathering enough amount of information. Moreover, before the development of tour packages it
is highly required for the researcher to assess the factor which highly matters for the customers.
Along with this, question in relation to price consciousness aspect of the customers also helps in
soliciting appropriate information. Moreover, holidaymakers have better idea regarding the
factors that closely influence the purchasing decision of customers.
According to the views of Patten (2016) questionnaire is one of the most effectual way
of primary data collection which in turn helps in addressing the aims and objectives. Moreover,
such method offers opportunity to the researcher to gather large amount of information within
the less time frame. The rationale behind this, questionnaire includes number of questions which
in turn provides deeper insight to the scholar about the research issue or area. In this regard, by
collecting enough amount of information about the research problem scholar can present the fair
solution or aspects. However, on the critical note, Speight and et.al., (2016) said that from survey
it is not possible for the scholar to extract other kind of information such as emotions, feeling,
behavior etc. Moreover, emotions and behavior of the respondents also help scholar in
understanding the several aspects and thereby aid in the suitable decision making. Thus, it is one
of the main aspects which highly limit the significance of such method.
Further, Wood and et.al., (2016) stated that by conducting survey through the means of
questionnaire researcher can save both time and cost. On the basis of this aspect by sending
questionnaire through the means of online valuable information can be gathered by the scholar
within the suitable time period. Besides this, online survey also assists researcher in conducting
survey at low cost. On the other side, Temiz and et.al., (2016) argued that it is not possible for
the scholar to assess the extent to which responses provided by the respondents are highly
reliable. Hence, such method of collecting data lacks high level of validity. The reason behind
this, it is not possible for the scholar to assess the extent to which responses are true and free
from any kind of biasness.
Gunnell and et.al., (2016) presented that data gathered through the means of
questionnaire can be analyzed more scientifically and objectively in comparison to other aspects.
Moreover, data gathered from survey can be analyzed by the scholar through the means of SPSS

tool. This in turn assists scholar in presenting highly reliable view of study to the great level. On
the contrary to it, Gauthier and et.al., (2014) claimed that perception and understanding level of
each respondent differs significantly. Each respondent read, describe and perceive the aspects of
question in a varied manner. Due to this, scholar finds difficulty in obtaining highly suitable
information.
In addition to this, Speight and et.al., (2016) found from their study that hypothesis can
be tested by the scholar more effectually by using the questionnaire. Along with this,
questionnaire method also enables scholar to develop new theory by conducting thematic
perception test analysis on data which is gathered through the means of survey. In this way,
hypothesis testing and development of new theory is one of the main benefits which are offered
by questionnaire method of data collection. In contrast to this, Lambert and et.al., (2014) claimed
that if scholar failed to develop suitable questionnaire then researcher will find difficulty in the
collection of suitable information. Moreover, outcome of the whole study or investigation is
highly influenced from the data gathered via questionnaire. Besides this, if respondents do not
give answer of all the questions then researcher would not able to present the suitable solution. In
the absence of proper framework it is not possible for the scholar to conduct investigation more
efficiently. Hence, such method of data collection has several positives and negatives which have
more influence on the final outcome.
EXERCISE 3
Descriptive statistics
In order to determine the output descriptive statistics tool has been applied. In accordance
with the views of Bolwell and et.al., (2016) descriptive statistics is one of the most effectual tool
which helps in summarizing the large data set in a highly structured way. By this, researcher can
analyze mean and variability of data set. In this way, such analytical tool assists scholar in
making highly suitable decision from the large data set. However, on the critical note,
Mohammed, Manktelow and Hofer (2016) stated that descriptive statistics do not provide
suitable solution when there are several modes. Besides this, range is also affected from extreme
values. In such conditions, it is not possible for the scholar to determine highly suitable solution
or outcome. Further, Norman, Mello and Choi (2016) mentioned in their study that by using the

tool of descriptive statistics large amount of data can be simplified in the easiest way. Hence, by
keeping all the above aspects in mind it can be said that descriptive statistics tool aid in suitable
and profitable decision making aspect.
Descriptive Statistics
N Range Minimu
m
Maximu
m
Mean Std.
Deviatio
n
Variance Skewness Kurtosis
Statisti
c
Statisti
c
Statistic Statistic Statisti
c
Std.
Erro
r
Statistic Statistic Statisti
c
Std.
Erro
r
Statisti
c
Std.
Erro
r
ID 439 701 1 702 276.41 7.91
6 165.855 27507.85
1 .060 .117 -1.084 .233
Do you
smoke 436 1 1 2 1.81 .019 .397 .157 -1.545 .117 .390 .233
I usually
expect the
best
435 4 1 5 3.26 .048 1.003 1.006 -.205 .117 -.296 .234
If
somethin
g can go
wrong for
me it will
436 4 1 5 2.28 .053 1.111 1.234 .522 .117 -.535 .233
I'm
always
optimistic
436 4 1 5 3.70 .047 .975 .951 -.683 .117 .360 .233

I hardly
ever
expect
things to
go my
way
436 4 1 5 2.26 .051 1.070 1.144 .612 .117 -.286 .233
Overall I
expect
more
good
things to
happen to
me
436 4 1 5 3.94 .047 .985 .971 -.879 .117 .429 .233
I rarely
count on
good
things
happenin
g to me
436 4 1 5 2.27 .056 1.162 1.350 .600 .117 -.589 .233
Life
satisfactio
n
436 6 1 7 4.37 .073 1.528 2.336 -.394 .117 -.555 .233
Gender 439 1 1 2 1.58 .024 .494 .244 -.319 .117 -1.907 .233
Age 439 64 18 82 37.44 .630 13.202 174.306 .606 .117 -.203 .233

Do you
have
children
living at
home
438 1 1 2 1.58 .024 .495 .245 -.315 .117 -1.909 .233
Highest
level of
education
complete
d
439 5 1 6 4.09 .059 1.226 1.504 -.203 .117 -.830 .233
Valid N
(listwise) 431
From the above mentioned descriptive statistics, it has been analyzed that most of the
respondents do not smoke. Further, outcome of primary data investigation also presents that
people neutrally agreed with the aspect that they expect about best. Moreover, in the dynamic
business environment it is not possible for individuals to make prediction about the future aspect
in the right direction. It also has been assessed that large number of respondents agrees that they
have ability make proper forecast about the future aspect. Along with this, most of the
individuals said that they do not expect that anything will go wrong in the future. This aspect
clearly shows that individuals have positive attitude towards the future.
In addition to this, individuals neutrally agreed that they are satisfied from their life.
Investigation also reflects that females are higher than males. Age of most of the respondents is
near to 37.44 years which shows that they are neither too young nor old. Besides this, large
numbers of respondents do not have children at their home. Respondents have also completed
additional trainings along with the higher school education. Hence, by taking into consideration
such aspect it can be said that background of the individuals is literate.
Analytical statistics
In their study, Shirakawa, Abe and Ito (2016) found that regression is the most effectual
SPSS tool which helps in analyzing the extent to which one variable is dependent on another.