Club and Gaming Management: Revenue, Ethics, and Childcare

This report provides a comprehensive analysis of club and gaming management, focusing on promotional campaigns, ethical and social responsibilities, and the impact of childcare facilities near gambling sites. It explores various issues associated with designing promotional campaigns, such as identifying the target audience, understanding customer preferences, and selecting the appropriate media channels. The report also delves into the advantages and disadvantages of establishing childcare facilities in licensed clubs with gambling facilities, considering both the potential benefits for children and the ethical concerns. The paper emphasizes the importance of adhering to ethical and social responsibilities to increase revenue for food and beverages as well as visitor patronage. The report considers ethical approaches, discusses the importance of a good reputation, and analyzes the potential effects on children. It concludes by highlighting the need for clubs to operate ethically and design effective promotional campaigns that are customer-focused.

Running head: CLUB AND GAMING MANAGEMENT 1
Club and Gaming Management
Student’s Name
Institutional Affiliation

CLUB AND GAMING MANAGEMENT 2
Introduction
Promotional campaign refers to various advertisements conducted using different
methods. The various methods aimed at informing individuals of similar ideas and message to
promote a particular organization of products in business to the targeted audience. Therefore,
multiple media resources are adopted when conducting promotional campaigns such as the
newspapers, print advertising, radio, television, and internet. Designing the promotional
campaigns the most engaging task in the promotion since the businesses should take care of the
ethical and social responsibilities to conduct a successful promotion. For that reason, any
organization or business designing promotional campaign should understand its ethical and
social responsibility. Therefore, this paper provides detailed information concerning the issues
involved in designing the promotional campaign. The type of business considered in this paper is
a local club whose focus on increasing food and beverages revenue as well as visitor patronage.
This paper also provides evidence based on various advantages and disadvantages of establishing
facilities of child care in a licensed club having gambling facilities. The paper considers both
ethical and social responsibilities and also focuses on the specific ethical approach.
Ethical and Social Responsibilities
A local club whose aim is to increase revenue for food and beverage, as well as visitor
patronage, may experience various issues when designing a promotional campaign. First, the
local club is obliged to consider various ethical and social responsibilities as discussed in this
paper. The club promotions include sales, events, advertisements, and entertainment. The local
club should stay in line with the codes of conduct and protocols involved in ethical and social
responsibilities. This implies that for the local club to increase revenue, it has to design an

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effective promotional campaign that will reach a mass audience and also offer reasonable prices.
On the other hand, to increase the visitor patronage, the local club should maintain values such as
compassion and honesty from an ethical view. From a social viewpoint, the club should ensure it
organizes events which have positive impacts on the society as well as the immediate
environment. This suggests that the club has to maintain an excellent reputation to earn trust
from the consumers which translate to an increase in sales and visitor patronage (Djelassi &
Decoopman, 2013). Therefore, in analyzing the issues experienced in designing a promotional
campaign for this club, this paper will focus on a good reputation. A good reputation is an ethical
and social responsibility which should be ordained. Conversely, a good reputation facilitates a
positive image of the business hence engages the customers in socially responsible tasks.
Issues Associated with Designing a Promotional Campaign
The local club should focus on the issues which may hinder appropriate designing of the
promotional campaign. For instance, the target audience is a significant issue associated with
designing a promotional campaign. This is so because the local club has to invest their time in
identifying the appropriate audience. Factors which should be considered in regards to the
audience are the income levels, gender, age, interests and so forth (Little, De Waal, Manfredi,
Bullard, Iddings, Schneider, & Gipp, 2014). Therefore, the whole promotional design should be
created based on sensibilities, tastes, and wants of the customers to maintain a good reputation.
Moreover, the local club should define its target audience in detail to ensure it achieves its goals
and objectives. Second, customer preferences are another issue that the local club may
experience when designing the promotional campaign. It implies that the designer should
understand what customers look for in a business to buy their products. Moreover, the business
culture and structure should match the customer’s preferences.

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Third, matching the target audience to the type of media which is available is also an
issue. Therefore, in designing a promotional campaign, the local club should identify the media
to adopt which is accessible by the majority of the consumers. For instance, online adverting can
be utilized as a promotional strategy. However, it may not be useful since the older persons may
not have access to the internet. Therefore, thinking about the right media channel may be an
issue which should be given the proper attention (Babin & Zikmund, 2015). Fourth, describing
the promotional goal is an issue that the local club may experience in designing a promotional
campaign. For instance, the defined purpose should align with the promotional strategies for
effectiveness. Additionally, specified products and prices of business will lead the local club
towards identifying the consumers of the food and beverages hence increasing the business
reputation in the society. Also, by defining the goals, the club will determine its needs and what
should be achieved through the promotional strategy. At the same time, the local club evaluates
and describes its business brand to increase sales and visitor patronage. Finally, determining
budget and determining the effectiveness of the campaign may be an issue experienced when
designing a promotional campaign. This is because the club should determine the cost
breakdowns which are affordable and manageable. Besides, the local club should estimate the
effectiveness of the promotional campaign to ensure the right promotional design is
implemented.
Advantages and Disadvantages of Gambling Sites in Childcare Facilities
Just like other leisure and entertainment products, Gambling is seen as a recreational
outlet for many children. In some licensed clubs which offer gaming facilities, it is normal to
find childcare facilities. The topic has sparked unrelenting debates due to its controversy,
including the argument that the demerits of this decision outweigh the benefits. Therefore, this

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essay will outline both the benefits and demerits of setting up a childcare facility near a gambling
site in the sections below.
Advantages
It is argued that gambling is another form of entertainment, just like purchasing tickets
for a symphony or cinema (Trost, Sundal, Foster, Lent & Vojta, 2014). Hence, it may be
considered an alternative form of entertainment to the children since it is harmless and offers a
recreational outlet. In addition to the entertainment purpose, gambling facilities provide a chance
for the children to engage socially with the adults. Associating with the adults gives the children
a perfect opportunity to enjoy the excitement of gambling.
Another strong argument supporting the enactment of childcare facilities near gambling
sites is that it leads to enhancement of motor coordination and critical thinking skills. When
children are exposed to gambling screens, for instance, visual motor skills including the hand-to-
eye coordination is enhanced. A recent study conducted by the NYU Child Study revealed that in
the presence of proper moderation, gambling facilities could improve motor skills (Saprikis,
2016). Besides enhancement of motor skills, gambling facilities enhance critical thinking skills.
In a setting where these services are readily available to the children, educational goals can be
easily met. It must, however, be noted that not all gambling facilities may be beneficial to
children since most of them are for entertainment purposes. Gambling facilities that involve
mathematical skills and reading can help children refine their critical thinking or analytical skills.
The chess game is one example of gaming facility that enhances a child’s critical thinking skills.
Just like adults, children also suffer from stress. The NTU Child research further pointed
out that children who engage in entertaining activities, such as gambling, have a lower stress

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level compared to those who don’t (Mahmood, 2015). After a long day at school, therefore, a
few hours in front of the gaming screen can help reduce stress. In fact, stress relief is associated
with more benefits for the family.
Disadvantages
When the gambling facilities are enacted around childcare facilities, the children may be
affected indirectly. For instance, if a parent is dealing with gambling problems, a child may feel
depressed due to the negligence of the parent (Donati, Chiesi & Primi, 2013). Parents who visit a
club with gambling facilities in the company of their children may spend more time gambling
rather than accompany their children to the childcare facility. This is often observed especially in
cases where the parents are addicted to gambling. Also, gambling absorbs a lot of resources and
time which could have been spent on more meaningful activities. In cases where the children are
exposed to gambling for a prolonged period, they may also become gambling addicts in the
future.
When children are exposed to a gambling environment, they become unwilling to take
part in other worthy causes including extracurricular activities (McCormack, Shorter & Griffiths,
2014). Instead, the children spend more time thinking about their next gambling session.
According to a study conducted at the University of Michigan, children spend fewer hours
watching television compared to the earlier decades (Durell, 2013). However, the report further
indicated that the children do not utilize the extra time for social or sports activities. Rather, they
spend most of the time on their computers and gambling facilities. In fact, children will even
spend more time gambling if childcare facilities are located near gambling sites.

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In other scenarios, putting up childcare facilities in gambling sites may pose eminent
health problems to the children. More often, children will prefer to skip meals or sleep to get
ample gambling time (Gainsbury, King, Hing & Delfabbro, 2015). Also, children who spend
most of their time in front of gambling facilities instead of undertaking physical activities may be
subjected to obesity at an early age. The University of Texas points out that headaches,
eyestrains, backaches, and other medical issues are as a result of gambling addiction. Still on the
health effects associated with gambling facilities, a study involving 18 children of Chinese origin
indicated that youngsters who are exposed to video games and gaming facilities show sign of
atrophy in some brain parts (Gainsbury, Russell, Hing, Wood, Lubman & Blaszczynski, 2015).
This is according to the MRI scans. Experts are also worried that in addition to atrophy and
childhood obesity, children who are exposed to gaming facilities may suffer from poor decision-
making skills and cognitive damage (Nolen-Hoeksema & Rector, 2015). Notably, it is
challenging to prevent such medical problems if the gambling facilities are enacted near the
childcare facilities. Children will always find it hard to avoid gambling facilities.
To summarize, the local club should strive to operate by the codes of conduct and
protocols as provided for in ethical and social responsibilities. Also, for the local club to generate
the desired revenue, efforts tailored to designing an effective promotional campaign that has the
capability of reaching a mass audience and also offering reasonable prices must be initiated.
Concerning the issue of visitor patronage, the local club needs to foster values including, but not
limited to, compassion, honesty, and trust. Also important to note is that the entire promotional
design should be customer based. In other terms, it should be developed while paying attention
to the sensibilities, tastes, and wants of the customers to maintain a good reputation. Also notable

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in this essay is the controversy behind the issue of setting up a childcare facility near a licensed
club with gambling facility.

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