CMDBST104 - Marketing Career: Skills, Challenges & Development

This report presents a comprehensive career plan focused on the field of marketing, specifically product marketing. It begins with an introduction to career planning and its importance, followed by a detailed description of the marketing field, highlighting roles in advertising and public relations. The report analyzes a chosen career path, starting as an Associate Product Marketing Manager, emphasizing the need for skills in sales, leadership, and communication. It also discusses the tasks required for success in product marketing, such as positioning products and developing communication skills. The individual strengths needed for this career path, including writing, marketing, and business understanding, are identified. The report acknowledges challenges such as organizational alignment and customer influence. In conclusion, it reaffirms the decision to pursue a career as a product marketing manager and reflects on the project's value in understanding career paths, with references to relevant books and journals. Desklib offers similar solved assignments and resources for students.

ACADEMIC AND
PROFESSIONAL
SKILLS

TABLE OF CONTENTS
 INTRODUCTION
 DESCRIPTION OF THE CAREER FIELD
 ANALYSATIONOF CAREER PATH
 INDIVIDUA STRENGTHS FOR THE CHOSEN CAREER PATHS
 CHALLENGES IN CAREER
 CONCLUSION
 REFERENCES

INTRODUCTION
 Career plan is the practical strategy which allows the individual strategy to
determine the skills and interests which are helpful for the establishment of
goals.
 This is helpful for the business in including the process which is considered
to be the overview of the different career goals.
 For this report the chosen field of profession is Marketing.
 This project will provide the analytical description of the chosen career path.
Utilization of graph for the illustration of the career path.

DESCRIPTION OF THE CAREER
FIELD
 Marketing is that field of profession which is defined as the intermediary function
in-between the product development and sales.
 The marketing professionals needs to develop a coordination with the advertising
strategies and campaign and the determination of the market for the new goods
and services.
 As the filed of career marketing is defined as the intermediary function which is
present between the product development and for increasing the brand awareness.
 The field of career in marketing can be defined as the intermediary function
present between the product development and increase of the brand awareness.

CONTINUE..
Advertising :
 It is the career which is the perfect choice of the individuals which consider
themselves as both being creative and analytical which is considered to be helpful in
the generation of the ideas bringing them to application. The individuals in this
career has the skills for matching the campaigns to audience and be able to measure
the success.
Public relations :
 For the career of public relations an individual needs to be very creative and have the
specialty of becoming more important for marketing efforts which can open greater
opportunities.

ANALYSATION OF CAREER PATHS
 The career path chosen by me in Marketing is Product marketing. In this career
path I would have to start my career as Associate Product Marketing manager.
 This is the initial stage of this career in which the skills and experiences are
gathered for opening opportunity of progress.
 It is considered to be very helpful for the development leadership and charisma. It
is also very essential for me to have skills for sales.
 The product marketing as a career path will be the choice of fulfilling the
objectives of the business towards the creation of demand for products through
effective messaging and marketing programs.

CONTINUE..
 In order to become an effective in the career path of product marketing the following
tasks will be needed to be learned by me,
 It is helpful for me to demonstrate the success in positioning and launching
differentiated products which are helpful for meeting and exceeding the business
objectives.
 It is also very helpful for me to develop excellent written and verbal communication
skills which are considered to be the possible for including certain skills.
 It is the subjected matter which is considered to be very essential for the individual to
be expert towards the specific product of the company.

INDIVIDUAL STRENGTHS FOR THE
CHOSEN CAREER PATHS
 For the career path in marketing there will be need of certain skills which I would
need have certain skills which would help me to generate effectiveness in the
career of product marketing.
 The skills required for product marketing are,
Writing skills :
 In a career of product marketing I would need to have certain writing skills which
will help in chopping off the synthesizing of the benefits which will offer the
business with the communication of the benefits which will provide effectiveness
in the customers.

CONTINUE..
Marketing skills :
 It is very obvious that the individual would need to have strong marketing skills as
the careen path is in product marketing.
 I need to improve on the marketing skills such that I can move ahead in this career
path.
Understanding the business basics :
 It would be very helpful for me to understand the basic of the business which will
be a very effective skill towards the product marketing that will provide the
business effectiveness in the management of the organization.

CHALLENGES
 As a professional the challenges of the product marketing is considered to be the
following,
 There might be lack of alignment towards the organizational challenges which can
effect the business.
 There needs to be a coordination of the marketing and the organizational strategies
which can effect the purpose of marketing.
 Lack of customer getting influenced from the marketing.

CONCLUSION
 From the above report it can be concluded that I need to
pursue my career as a product marketing manager.
 This project has helped with understanding the career path
which is needed to be evaluated in the organization.