Comparative Analysis of CMS for Online Business - Marketing Report

This report provides a comparative analysis of Content Management Systems (CMS), focusing on their suitability for online businesses. It categorizes CMS into open source and commercial types, detailing the features, advantages, and disadvantages of each. The report justifies the selection of open source CMS, particularly WordPress, for its flexibility, cost-effectiveness, and SEO benefits, emphasizing its role in enhancing online presence and driving business growth. The analysis considers ease of implementation, SEO advantages, and user support, concluding that open source CMS offers a robust and adaptable solution for businesses seeking to establish a strong online presence. Desklib provides this and other solved assignments for students.

The CMS Report
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Contents
INTRODUCTION......................................................................................................................4
TASK.........................................................................................................................................4
Content Management System................................................................................................4
Types of CMS........................................................................................................................5
Features of each CMS............................................................................................................6
Justify which CMS would be most suitable for online business............................................8
CONCLUSION..........................................................................................................................9
REFERENCES.........................................................................................................................10
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INTRODUCTION
The report will discuss the fundamental concept of content management system
(CRM) and identify the importance in the online business. It will be categorised CRM into
different types such as open source and Commercial content management system. It will
describe the feature of each CMS and also justified that which is one the best for online
business.
TASK
Content Management System
A content management is based on the software application that helps to users, when
they can easily create, edit and collaborate, publish or manage collected digital data or
information. CMS are typically used in the business perspectives to manage and control large
amount of data or information in digital format.
Different kind of organisations are used the CMS (content management system)
manages both unstructured as well as structure content. It includes an effective strategies,
software and security aspect to manage content in proper manner (Ahmed and Ganapathy,
2021). If in case, a web based content management system is similar to other kind of ECM
because it helps to differentiate the factors in terms of web content. It also consider as
publishing tool or platform which provide facilities and build a strong collaboration in proper
manner.
To understand how a content management system works, it is needed to focus on the
development areas of site. It stated with HTML to add some necessary image, texts,
navigation bars and building blocks of a particular website. On the other hand, it also adding
CSS style and understanding different elements to match the unique look. Whenever it can
make some changes- even simple design such as updating content and afterward it also
downloading HTML code by hand. It make sure that did not break any kind of links, before
uploading the files on the server. The content management system is one of the option to
online business when they can easily use CMS to create an interactive, dynamic website
(Bandyopadhyay, 2021). No coding knowledge has been required. It enabling as non-
developer and other users to create or build a website without coding. Content management
system helps to the revolution in terms of web design patterns. It helps to create, manage
content and also handling customized design of the site.
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On the other hand, it has been summarised that multiple users can easily access &
work in the back end of content management system at single time. It means that focuses on
the marketers that can be produced the content. Majorly, it can be used by IT professionals
when they were implementing security protocols, developers are adding the custom code to
manage the level of themes.
Types of CMS
Open Source – the open source CMS is based on the approach in order built with specific
source code. It is accessible to all possible ways and being owned, managed by single
enterprise. If in case, anyone can be used open source CMS which means that easily create,
modify whatever functionality, they desired. For example- Word-Press is one of the most
common open source, which have gained 65% of its market share. Different companies are
used the open source CRM for its website (Garba and et.al., 2021). The effectiveness of open
source CMS, which is known as combination of flexibility, ease of use and power. It is the
most suitable for e-commerce website and other kind of social networking sites.
Advantage
 Ability to select from community of website development companies- it has been
identified the countless digital agencies, they are willing & able to develop a dynamic
website through open source system.
 No price or cost- it does not require to consider a proper cost or price of particular
software. There is no start-up price and no monthly fees applicable for the purpose of
licensing
 Flexibility- an open source CMS allows the enterprise to perform anything with
particular code. It also performed some necessary modifications, making these
platforms extremely flexible in proper manner (Khan and et.al., 2021). On regular
basis, it also updating the website at any time, considering the necessary resources
available. It enabling that more quickly build a site without having any extra thing
related costs or prices of design, development.
 Large repository- because of large participation or involvement, there are different
developers usually contribute to the open source CMS, releasing the multiple themes,
add-ons, plugins for the potential users. While considering the essential thing such as
premium prices or costs. However, it provide the wide range of plugins and customize
the website on the basis of preference.
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Commercial Content Management System- A commerical CMS is an enterprise, which
means that focuses on the trained employees those are ready to assist the people. It is focused
on the scouring forums for identifying answer of particular questions. The commerical CMS
can be used by multiple users and establishing a talk one to one session.
It helps to support the level of representative who can easily access to backend
processing of website. In some cases, a commerical CMS is also known as proprietary CMS
which has been developed and owned by enterprise. However, the fees are basically covered
the hosting, web design and also support in the actual CMS (Tasrif and et.al., 2021). A
commerical CMS does not accept the level of third party plugin but instead come with built-
in a proper functionalities. All kind of development & maintenance can be handled by parent
enterprise. For example expression engine and
Advantage
 Security- the enterprise is developing the best CRM software which has greater
control over security or privacy. It allows them to ensure that there are no specific
viruses applicable unintentionally and embedded into the website.
 Consistent, integrated with user interface- Because of Commerical CMS, it is always
maintain a high level of consistency in terms of user interface. Everything can be
developed under a particular roof, and handling the functionalities which are designed
to integrate with another one.
 Streamline the scheduling- It is related to the commerical CMS, provide the glance
view of current status of all kind of content. Whether it is live, being analysed,
reviewed and draft in step by step manner (Veerasamy and et.al., 2022). Usually, it
just apply to blog the multiple posts but the specific items pages and website allows to
assign specified tasks, check that they have been occurred. It is the best way to
integrate with planned content and applicable in the marketing plan.
 Manage digital content- it seem obvious thing that need to focus on the commerical
CMS which provide the best facilities. It is not just helps to publish a content but it is
also able to remove. By considering commerical CMS, it is focused on the
unpublished content- all menu, links update automatically. It continued to gain better
experience of the website. It also including the customized content such as lists.
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Features of each CMS
Open Source CMS
 A source code and platform that are sharable to all users immediately.
 One authorised party can be managed in proper manner, but anyone need to be
accessed in proper manner.
 It is typically free and open to use anyone.
 Quick deployment
 Cost efficient, especially with considering the box solution process which is
applicable in the open source CMS.
Commerical CMS
 Managing the multilingual content capabilities while delivering their messages far and
wide.
 It allows marketers to skip a particular borders, expand the consumer base with proper
ease.
 Managing the Flexibility and scalability and make sure that enough to grow business.
It also supporting the extensive range of application so that it automatically speed up
with time to market level.
 Existence the Search engine optimization features, maintain a highest search ranking.
Justify which CMS would be most suitable for online business
In order to maintain online presence of enterprise, it have directly impact on the
overall success of organisation. Having a strong online presence, especially online website. It
can make or break generating more revenue. That’s why, it is crucial aspect to consider open
source CMS platform that helps to fulfil all essential needs or requirements of business.
On the basis of justification, An open source CMS is consider as an essential element
and consider when it is easily getting started to build a strong presence of online business. So,
commerical CMS provides the best opportunity to manage and control the website. Variety of
CMS platforms or tools that provide a particular services (Ziakis and Vlachopoulou, 2021). It
can seems overwhelming to determine the best possible thing so that it easily fit into business
level. There is no worry, what company have done on the basis of research & development.
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For example- the most commonly used content management system platform such as
Wordpress. It is always support in the online business growth & development. On the basis of
estimation, it has found that over 78,000,000 online websites, including 20% of top sites. It is
based on the open source CMS so that it has become easier to the marketers when they can
easily select or choose this one (Ziakis and Vlachopoulou, 2021). The open source CMS like
word press, it is completely free and most flexible or power platform. In order to build a
dynamic or flexible website. Due to the popularity of word press, there are thousands of
people have focused on the built plugins, themes that enable to build a dynamic or appealing
online website. It also including the best features, functionality even if it does not required
coding knowledge or skill.
Wordpress offers the best functionality, consider the easiest & most robust way to
share their business on the web. It is also consider as an ideal platform or tool for online
business to promote various products & services. It is helping to increase search engine
ranking, market themselves. To target the potential consumers in proper manner. Without any
doubt, The Wordpress helps people in regards of written content, sell items & services in the
form of electronic storefront. Even it is also shared the videos, photos of particular work.
CONCLUSION
From above discussion, it has been summarised the significance of content
management system in the online business because it supports to manage and control, store,
analyse large amount of information in the digital format. It provide the best support to the
business and gain insight idea, assumption of business expansion. On the basis of analysis, it
has been consider two different content management system such as open source, commercial
based CMS. Majorly, these kind of two tool can be used by companies to attract more
consumers towards online brand. Furthermore, it has been discussed the features of each
content management system and justify that open source CMS is one the best for online
business.
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REFERENCES
Book and Journals
Ahmed, A.A.A. and Ganapathy, A., 2021. Creation of automated content with embedded
artificial intelligence: a study on learning management system for educational
entrepreneurship. Academy of Entrepreneurship Journal. 27(3). pp.1-10.
Bandyopadhyay, P., 2021 A Study on Enterprise Content Management System-A New Era in
Data Warehousing. Journal homepage: www. ijrpr. com ISSN. 2582. p.7421.
Garba, A. and et.al., 2021. A digital rights management system based on a scalable
blockchain. Peer-to-Peer Networking and Applications. 14(5). pp.2665-2680.
Khan, W. and et.al., 2021. Machine Moderators in Content Management System Details:
Essentials for IoT Entrepreneurs. Academy of Entrepreneurship Journal. 27(3). pp.1-
11.
Tasrif, E. and et.al., 2021. Designing Website-Based Scholarship Management Application
for Teaching of Analytical Hierarchy Process (AHP) in Decision Support Systems
(DSS) Subjects. Int. J. Interact. Mob. Technol., 15(9), pp.179-191.
Veerasamy, S. and et.al., 2022, January. Hate Speech Detection using mono BERT model in
custom Content-Management-System. In 2022 4th International Conference on
Smart Systems and Inventive Technology (ICSSIT) (pp. 1681-1686). IEEE.
Ziakis, C. and Vlachopoulou, M., 2021. Web Content Management Systems used by Search
Engine Optimization Experts for Top Rankings in Search Engine Results
Pages. WSEAS Transactions on Computers. 20. pp.207-216.
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