This project provides a comprehensive company analysis of IKEA, focusing on its digital media and social media strategies. The analysis explores IKEA's use of various social media platforms like Twitter, Facebook, Pinterest, YouTube, and Instagram, detailing their approaches to customer engagement and digital marketing campaigns. Furthermore, the project examines IKEA's application of big data, including market segmentation based on demographics, income, and geographic location, and how this data informs their product offerings and pricing strategies. The project also discusses the impact of digital media on IKEA's communication with customers and the broader implications of data collection. Finally, the project concludes by highlighting IKEA's success through its marketing strategies, customer service, and product features, while also touching upon the ethical considerations related to the collection and use of big data.
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