HRM Report: CMYK Company Analysis and Strategic Recommendations

This report provides a detailed analysis of CMYK's Human Resource Management (HRM) practices. It begins with an introduction to CMYK, its growth, vision, mission, and values, and includes a SWOT analysis outlining strengths, weaknesses, opportunities, and threats. The report then delves into the company's corporate and business strategies, specifically focusing on its directional and competitive strategies. A significant portion of the report is dedicated to the HR strategy, including plans for the HR department's structure, talent acquisition through internal development and external recruitment, and strategies for raising salaries and enhancing employee benefits. The report also includes detailed job analysis and descriptions for an HR generalist role, outlining duties, responsibilities, and required specifications. It concludes with an interview assessment sheet used for candidate evaluation.

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HRM Assignment
( SSBT…MBA )
Presented by
(Ahmed Hisham Sanad)
Supervised by
Dr. Mai Sohail El Korashy
(30/6/2020)

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Introduction:
Ever since 2002, CMYK print solutions has grown from one success to another & enlarged its satisfied customer database, from 30 to
reach 5200 customers in 2014.With a headquarter in Egypt, CMYK extended its network to have branches in Syria, Saudi, Sudan,
UAE and Algeria beside the unique freezone warehouse in Suez covering the whole Middle East and Africa.
We have made it through the hardship; we overcame obstacles & fought fairly until we earned our status well in the market “says
Mohamed Wael Shalaby, the CEO of Welco group. Our clear vision to create the largest integrated chain in the digital printing field
was larger than all the barriers that faced us, and this vision will leads us tomorrow to places we never thought we can be.Our devotion
to this industry was only surpassed by the dedication we granted our long-term clients as we have learned that the most valuable asset
is our clients & maintaining them is the real victory.
With such vision in mind, the mission was very direct, providing our customers with the best products all over the world along with
timely, unsurpassed technical services & support. We have moved a long way but our future hides for us more success.
Out of this notion, we are representing the most reliable brands all over the world in Ink, machines & materials. We are the sole
distributer of the highly moving ink supplier in the world, TRIANGLE INX, as we also represent international brands in the Digital
Printing world such as: SEIKO-Japan, Flora-China, Arlon-USA, Tegro-USA, Graphtec-japan as well as Kala-France.

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Module One : Company Strategies & Background
Type of Business :
Importing digital printing machines , substrates , inks & accessories to introduce a complete digital printing solution to our customer with a very competitive
price with professional after sales support ( B2B & B2C modules).
Industry of Business :
Signe media industry & printed Textiles
Company Size :
We are now 150 Employee (102 in Egypt , 10 in Syria, 15 in Saudi, 5 in Sudan, 15 in UAE and 2 in Algeria)
Vision:
Digital printing market is growing rapidly in terms of the need for industry. Market is going towards higher volumes of trading and cheaper prices with less
quality that still meets the needs and expectations. Our vision is to be the industry leader in providing the best quality with fair price to our clients. We want
to maximize our market share through providing the optimum balance between price and quality and to expand our coverage through the MEA regions. We
will make our clients feel the value added to their business through our full package service as well as our branches all over the region.
Mission:
CMYK ME and Africa is committed to leading the digital printing industry through providing reliable solutions and unique services that match the need of
our customers all over the Middle East and Africa region. Superior quality, added value, and fair prices would be the pillars of our services so that our
customers can rely on getting the best solutions with the most competitive value.
We will provide state of the art solutions in terms of technology that would leverage the needs and performance of our clients. We are committed to our
shareholders’ investment growth through providing our unique coverage of the region with distinctive digital printing solutions.
Developing our human capital will be an important mission in helping us achieve our future growth and our customer’s belief in us as being the real
professional solution provider in the digital printing field. We will be the distinguished Egyptian Digital Printing Solutions Company, and we will set the
example of being the regional leader year on year.

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Values:
- COMMITMENT
To be fully committed to our clients in terms of our deliverables and punctuality of the services provided.
- QUALITY
To build the perception of the best quality price option at the minds of our clients
- SUPPORT
To provide each and every support to our dealers to make them feel as being an integral factor in the business success and growth.
- PUNCTUALITY
To exceed our customer expectations in terms of preparation and delivery of our products.
- RESPECT
To show every respect to our clients in our daily operations and business execution.
- COMPENSATION
To care for the client deliverables as if they are ours and to compensate the clients for any possible losses and build the image of respect in the mind of our
clients.
- FAMILY
Our Company is a big family in which we care, listen and share all experiences together and have a passion towards each other and the business to achieve
the best results through our integration and concern for each member of the team.

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CMYK Strategies :
SWOT matrix:
 This short SWOT Analysis should tell you everything you need to know about the strength , weaknesses, opportunities and threats of our
company
Strengths (S)
S1 – competitive Specialized product
S2 – solid market position and brand
S3 – market share
S4 – competitive Salary
S5- incentives (bonus- annual salary increase – medical
insurance – Allowances)
Weaknesses (W)
W1- brand awareness
W2 – weakness in ERP system
W3- lack of qualified human capital
W4- Service and warranty management
Opportunities (O)
O1 – high growth rate of developing markets
O2 – rising technology efficiency
O3- lower of market salaries standards
O4- Expanding New Roads & factories
O5- New election every 4 years .
Threats (T)
T1 – Struggle in the competition
T2 – Sustainability
T3 – rapid change in customer need (uncertain demand)
T4- inflation
T5- Covid 19

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Corporate Strategy: "Directional Strategy"
it is a Geographic expansion Strategy by entering new territorial markets, for instance, by taking the business abroad , CMYK extended its network to have
branches in Syria, Saudi, Sudan, UAE and Algeria beside the unique free-zone warehouse in Suez covering the whole Middle East and Africa this strategy
completed by end of 2016.
Business Strategy:
Competitive Strategy (Cost leadership & Differentiation) :
Our company seeking to introduce the best unique quality products with the lowest cost in market , it’s very difficult process to do this complicated situation
to achieve our customer satisfaction .
HR strategy:
Actually the current HR team consists of 1 HR specialist member , working only in personal workflow .
So If I will be the HR Director , I will cover all the HR process (Management & personal ) & will discuss every stage separately in
coming pages , accordingly there are main steps I will considered in my plan as follow :
1. Hire 1 HR specialist to be total 3 employee in the HR department ( HR director & 2 HR specialists ) .
2. Talent Acquisition / Recruitment we choose to internal develop our employees ( successor plan)
3. Raising salaries to the potential positions & qualified employees to facilitate the hiring process and decrease turn over.
4. Enhance our employment offers by adding more benefits and incentives.

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Module Two
Recruitment, Selection , Hiring & Handling Exits
1- Job Analysis & Job description :
a) As for Top management level we will use internal recruitment using successor plans & internal develop our employees by using Job Enrichment .
b) Regarding Junior & Senior levels we will use two levels as follow :
- Level 1 : current employee , we will make a developing program depend on Job Rotation between different roles that will mentioned recently.
- Level 2 : New employment needed , we decide to fill in externally as follow :
- HR generalist.
I. JOB IDENTIFICATION:
Job Title: HR generalist
Department: HR
Date: 30-Jun-2020
II. GENERAL DESCRIPTION:
We are looking for an HR Specialist to join our team and monitor all Human Resources functions.
HR Specialist responsibilities include preparing compensation and benefits packages, setting up company policies and maintaining updated employee records.
To be successful in this role, you should have a good understanding of full cycle recruiting and solid knowledge of labor legislation.
Ultimately, you will foster a healthy workplace by ensuring our HR procedures run smoothly at all times.
III. DUTIES, TASKS AND RESPONSIBILITIES :
The work of human resources specialists begins when a position with the organization needs to be filled. These HR specialists, at this time, may do every
from creating and placing job posts to visiting job fairs to find the right candidate. Once a pool of potential candidates has been assembled, HR specialists
then sort through them, scheduling and conducting interviews. In larger organizations, senior HR members may be responsible for the interviewing process,
although HR specialists in smaller companies are often responsible for this step in the hiring process.
When not hiring, placing, and orienting new employees, HR specialists often oversee current employee satisfaction and productivity, ensuring that the
workplace is always running efficiently.
Human resources specialists work under HR directors and managers. During the hiring process, they generally consult with members of the management
team to ensure that the right candidates are being placed into the right position. Thus, their job duties frequently involve consulting with the appropriate HR
managers.

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- Daily job duties of human resources generalist include:
 Preparing or updating employment records related to hiring, transferring, promoting, and terminating
 Explaining human resources policies, procedures, laws, and standards to new and existing employees
 Informing job applicants of job duties, responsibilities, benefits, schedules, working conditions, promotion opportunities, etc.
 Addressing any employment relations issues, such as work complaints and harassment allegations
 Processing all personnel action forms and ensuring proper approval
 Overseeing hiring process, which includes coordinating job posts, reviewing resumes, and performing reference checks
 Manage health and life insurance programs.
 Design and implement effective training and development plans.
 Perform quarterly and annual employee performance reviews.
 Identify the company’s hiring needs and manage the recruitment process to ensure it runs smoothly.
 Track department budgets.
- HR Generalist Roles
HR generalist may also be called upon to focus their efforts on one of the following areas of HR:
 Workforce Planning and Employment
o Implementing the organization’s recruiting strategy
o Interviewing applicants
o Administering pre-employment tests
o Assisting with completing background investigations
o Processing transfers, promotions, and terminations
 HR Development
o Conducting training sessions
o Administering on-the-job training programs
o Evaluating the effectiveness of training programs
o Maintaining records of employee participation in all training and development programs
 Total Rewards
o Analyzing job duties
o Writing job descriptions
o Performing job evaluations and job analyses
o Conducting and analyzing compensation surveys
 Employee and Labor Relations (union environments)
o Interpreting union contracts
o Helping to negotiate collective bargaining agreements
o Resolving grievances
o Advising supervisors on union contract interpretation

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 Employee and Labor Relations (non-union environments)
o Assisting with processing employee grievances
o Overseeing engagement programs and other employee relations work
 Risk Management
o Developing and administering health and safety programs
o Conducting safety inspections
o Maintaining accident records
o Preparing government reports as to remain in compliance
IV. JOB SPECIFICATIONS :
Knowledge
 Education BSc/MSc in Human Resources or relevant field
 Years of Experience 2
 Other Knowledge/
Studies
 Proven work experience as an HR Specialist or HR Generalist
 Hands-on experience with Human Resources Information Systems (HRIS), like BambooHR
and PeopleSoft
 Knowledge of Applicant Tracking Systems
 Solid understanding of labor legislation and payroll process
 Familiarity with full cycle recruiting
 Excellent verbal and written communication skills
 Good problem-solving abilities
 Team management skills
Skills
 Language Skills Oral and written fluency in English
 Computer Skills Microsoft office
 Other Skills
Abilities
 Excellent problem solving and analytical skills.
 Ability to work independently as well as a key team player.
 Excellent organizational and time management skills
 Excellent communication skills
 Excellent presentation skills

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Job Application Form
- Please find attached Form # 1
Interview Assessment Sheet
Rate the following on a scale from (1-5), “1” representing the low end of the scale and “5” representing the high end of the scale.
Technical Competencies
Candidate’s Name:
Post Applied For: Dept.:
Interview Date:
Interviewer’s Name: Title:
Interviewer’s Name: Title:
Competencies Definition 1 2 3 4 5

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Behavioral Competencies
Rate the following on a scale from (1-5), “1” representing the low end of the scale and “5” representing the high end of the scale.
Competencies Definition 1 2 3 4 5
Logical Thinking Even if doesn’t know the answer, has a logical way of thinking
and deducing conclusions using an organized way of thinking
Self Confidence Ability to express ideas with balanced confidence. Without
being over confident or below confidence accepted level
Analytical Skills Able to analyze given data to come up with correct
solutions or suggestions
Competencies Definition 1 2 3 4 5
Accepting Criticism Able to accept criticism and be able to follow guidance without
unneeded arguments that shows resistance not logic
Willing to learn
Regardless of the ability to answer questions or current level of
knowledge, the candidate is willing to learn and absorb new
information with a good ramp up level
Team Spirit Develops and maintains productive, effective, high morale
teams. Involves teams in developing the team goals

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Interviewer’s Feedback
Positive Points Areas of Improvement
Final Decision
Do you recommend this candidate for another position? (Yes / No)
If yes, please identify position name below;
………………………………………………
Note: the company don’t require test for the chosen positions and the job offer is classified
The right candidate Accepted Poor Rejected
 Green  Yellow  Orange  Red