Marketing Principles: Co-Snacks Project Report, Fall 2016, Analysis

The Co-Snacks project report details the launch of a new healthy snack product. It begins with an executive summary, outlining the product's features (six different flavors with protein, vitamins, and recyclable packaging), target market (Ankara residents with healthy lifestyles), and value proposition (healthy and delicious snacks). The report includes a comprehensive market analysis, survey results, and a detailed marketing strategy. The marketing strategy encompasses product positioning, pricing (value-based with market skimming), distribution channels (supermarkets, cinemas, and theaters), promotion (advertising, sales promotions, and public relations), and branding (emphasizing honesty and wholesomeness). The report also analyzes micro and macroenvironmental factors, including demographics, economic factors, and the competitive landscape. The project's methodology involved idea generation, market research, and consumer surveys to understand customer needs and preferences. The report concludes with a summary of secondary research on the growing demand for healthy snacks and the impact of personal and social factors on consumer behavior.