This report outlines a coaching strategy designed for Sim's Hardware, an Australian hardware retail company with 10,000 employees. The report details the importance of coaching in enhancing employee performance and productivity. It covers organizational context, required resources (technological tools, books, and trainers), and expected outcomes, such as an effective workforce. The report also discusses methods of interaction, including verbal communication, and different learning styles (aural, visual, and reading). It defines roles and responsibilities, the scope of the strategy (training existing employees), and organizational support needed. The report includes a timeline for coaching sessions, tools and techniques for data analysis (motivational and team development techniques), and methods for reviewing results. It concludes with a summarization of outcomes, highlighting potential for profit margin growth, and suggests continuous development of the coaching strategy for future improvements. References to relevant books and journals are also provided.