Improving Staff Performance: Coaching and Mentoring in ASOS Culture

This presentation delves into the importance of a high-performance work culture, particularly within the context of ASOS, a prominent UK-based fashion retailer. It highlights how individual behavior and work practices contribute to the overall organizational culture, emphasizing the need for leaders to focus on employee development and motivation. The presentation discusses various theories, including Biggs's Presage-Process-Product Model, for effective coaching and mentoring to enhance employee enthusiasm and job performance. It also outlines specific coaching and mentoring techniques, such as goal setting, to improve staff skills and achieve business objectives. The conclusion stresses the crucial role of leaders in guiding employees towards increased productivity and a healthy work environment, ultimately contributing to the organization's success.

PowerPoint Presentation Paper

TABLE OF CONTENTS
INTRODUCTION
THE VALUE OF PERFORMANCE WORK CULTURE TO
AN ORGANISATION
VARIOUS THEORIES FOR MENTORING/COACHING OF
EMPLOYEE WORK CULTURE
COACHING AND MENTORING TECHNIQUES FOR
DEVELOPING STAFF
CONCLUSION
REFERENCES

INTRODUCTION
High performance work culture is beneficial concept for
organization where individual work hard for goals achievement
with effective manner.
Company develop various activities and programs for improve
employee motivation towards for the success.
Asos company is all above fashion retail industry in UK.
 They have numerous fashion products and exclusive brands.

THE VALUE OF PERFORMANCE WORK
CULTURE TO AN ORGANISATION
Company overall work culture and activities totally depends
on the individual behaviour and their work exercise.
 Its very essential aspect that company owner, manager,
individual department leader and many more they should focus
on the employee behaviour and try to develop some special
things for employee, because the particular things will change
the organization work culture.

CONTINUE..
Increase productivity:
High performance work culture has so many benefits like
its more profitable which means organization develop
motivation in employee, so they can increase their
individual work performance.
 Asos mainly sell products like beauty, cloths, shoes etc.
 And its very essential that individual work hard for their
individual goals.

VARIOUS THEORIES FOR
MENTORING/COACHING OF EMPLOYEE
WORK CULTURE
Combination of so many aspects can increase the individual
performance for the organization.
 Numerous theories and techniques prepares for the effective
solution of working behaviours.
Its essential thing that organization apply some techniques to
effective monitoring and giving them coaching so the became
more enthusiastic employee.

CONTINUE..
Biggs's Presage-Process-Product Model this model is basically
provides flexibility in learning process.
It means individual learn and performance and work with the step
by step methods.
 Asos organization and their leader and trainer use this process for
provide effective coaching and mentoring to their employee
because this process can helpful for deep study of particular job for
successful achievement of individual goal.

COACHING AND MENTORING TECHNIQUES
FOR DEVELOPING STAFF
For every organisation their employees plays an crucial role to
achieve their business goals.
Coaching and mentoring improves the work efficiency of the
employees for any organisation.
 Asos company UK based fashion retailer company they guides
their employees to develop skills required for their work.
 They monitor their performance time to time so that they can
motivate them to work effectively.

CONTINUE..
Goal:
Goal for any organisation is to reach their successive point. Goals
should be smart to be achieved.
For the development of their staff Asos company needs to decide
their goals and objectives which is to be achieved.
 First they need to decide the structure as what they need to
change and improve than convert it into the goals.

CONCLUSION
From the above report it is concluded that culture and environment
for any organisation played an important role to achieve their
successive goals.
Leader has the big responsibility to lead their employees to work
effectively and to guide them in right direction.
 For better healthy environment leaders has to lead or mentor their
team to move forward in right direction to became more productive
for their organisation.

REFERENCES
Books and Journals
Bush, T. and et.al 2018. Mentoring and continuing professional
development. In Mentors in schools (pp. 121-143). Routledge.
Garvey, B., 2018. Mentoring and coaching (pp. 423-450).
Routledge.
Ghosh, S. and Muduli, A., 2021. Learning agility, culture and
outcome: an empirical study. International Journal of Indian
Culture and Business Management. 23(1). pp.95-110.