This report delves into the crucial aspects of coaching and mentoring programs within a sales management context. It begins by outlining the objectives and design of such programs, emphasizing training, development, and communication strategies for both new and experienced employees. The report then analyzes the success factors of these programs, including SMART objectives aimed at increasing employee retention, sales figures, and overall productivity. It further explores the implementation of coaching and mentoring sessions, highlighting techniques like the GROW model, brainstorming, and the use of tools like Mind Maps and Six Thinking Hats to enhance individual and team performance. The report emphasizes the importance of regular progress reviews, feedback mechanisms, and evaluations to gauge the impact of these programs on individuals, teams, and the organization as a whole. The final section presents an action plan for improvement, detailing measurable outcomes and timelines for achieving enhanced personality, behavior, communication, and technical skills within the sales team, ultimately leading to increased revenue and organizational success.