This report critically evaluates various coaching models, including GROW, OSKAR, and CLEAR, within the context of business management. It begins with a definition of coaching, outlining its benefits for both individuals and organizations. The report then delves into a critical analysis of different coaching models, detailing their structures and applications. A self-assessment tool is utilized to identify key areas for personal development, specifically focusing on experience in the retail sector and leadership skills. Based on the findings, a development plan is proposed, leveraging the TGROW coaching model to address areas such as experience and confidence. The report concludes with a summary of the findings and a comprehensive list of references, providing a practical guide for enhancing coaching skills and personal development within a business environment.