Benefits of Tourism Strategic Plans for Coastal Areas: A Report

This report delves into the critical role of tourism strategic plans in fostering economic growth and sustainable development within coastal areas. It examines the advantages of such plans, focusing on foreign exchange income, economic benefits, and the improvement of coastal infrastructure. The report highlights the significance of collaborative planning, particularly in the context of Broadstairs, and evaluates its pros and cons, including sustained development, effective solutions, and democratic processes. It also addresses potential challenges such as extra burdens, identifying legitimacy, and political issues. The report uses Eilat, Israel as a case study to exemplify the success of coastal tourism strategies and provides insights into how vision and objectives can be implemented to benefit residents and visitors socially and economically. The report provides a comprehensive overview of the tourism industry and its impact.

TOURISM
MANAGEMENT

INTRODUCTION......................................................................................................................4
PART 1.......................................................................................................................................4
Examine the benefits of producing tourism strategic plans for a coastal area and illustrate
that with an example of a destination that has benefited from it...........................................4
Evaluate the importance of Collaborative Planning...............................................................5
PART 2.......................................................................................................................................7
Brief tourism industry............................................................................................................7
How vision and objectives could be implemented.................................................................8
Evaluate how your strategy is going to benefit the residents and visitors socially and
economically........................................................................................................................10
CONCLUSION........................................................................................................................11
REFERENCES.........................................................................................................................12

INTRODUCTION
Tourism is an essential part of growth of economic conditions within a country. This
is referred as the action of time spending at a place which is away from home and the purpose
of this action is to relax and take participation in recreational activities so as to experience
leisure and fun. On the other hand, people travel from one place to another for their
commercial purpose by taking amenities such as airline or hotel etc. This report includes
discussion regarding strategic plans of tourism industry along with their advantages.
Furthermore this report contains the discussion regarding numerous destination examples
which are providing benefits with the help of tourism strategic plans. There are numerous
approaches for development of tourism which are implemented in Broadstairs. On the other
had these approaches are having various pros and cons which are discussed in the below file.
At last the issues which are faced by Broadstairs and responsibility of visitors are explained.
The major objective of Braodstairs is to enhance their economic growth by coordinating so
many development programs and developing their heritage as well. On the other hand Vision
of Braodstairs is to meet needs of their residents so as to centralise collaborative working in
order to obtain economic growth.
PART 1
Examine the benefits of producing tourism strategic plans for a coastal area and illustrate that
with an example of a destination that has benefited from it
Aim: Braodstairs is having their major aim of promoting their town’s considerable
assets on order to concentrate on town regeneration so as to have collaborative working and
support which results in high economic growth.
Strategic planning: In order to achieve their aims and objective Braodstairs is
making CTT plans within policies and other strategic partner documents so as to plan their
activities within strategic manner and get benefits from it. Within Braodstairs the city is
having strategic plan to bring their local people together so as to obtain independency
thereon.
Tourism development: This means the plan by which tourism of Braodstairs may
have high growth and sustainability. For this they are focused on engaging their stakeholders
so as to get governmental partnerships and good relation with local companies and agencies.
This will help them to improve their beaches which resultantly enhance footfall of that area in
terms of visitors.

The tourism industry within coastal areas is currently the fastest growing area at an
international level. Coastal areas are given “3S” to their beauty which is sun, sand and sea.
The mixture of these three attribute make the coastal areas an attractive place for the tourist
and provide large customer to the vendors and tourism industry. Under coastal area the main
attraction for tourist are fishing, scuba diving, boating, and windsurfing. Various benefits are
existed in this industry in order to introduce tourism plan some of which are explained as
below:
Foreign exchange income: The main benefit from tourism of coastal area is
interrelated with foreign exchange income. They are involved in importing and exporting of
goods and other services in combination with coastal tourism and which help the country in
enhancing their value of economy (Armenski, Dwyer. and Pavluković, 2018). As per a
published report, tourism industry contributes near about 30% of overall economy of overall
countries across the coastal areas. So with the help of strategicplans the coastal tourism
industry may attract new tourist across the globe.
Economic benefits: The sustainable tourism industry helps the government in making
revenues, jobs and other business opportunities. Revenue collected from coastal tourism is
divided into two categories which is direct and indirect. The direct revenues involve all the
taxes which are collected from tourist in the form of departure tax and eco tax etc. In indirect
revenues all the additional cost which is collected form customer are included. As per the
global travel and tourism council tourism has given employment to 275 million people in the
year 2019 around the globe which is 8.4% of the total employment ratio. These jobs include
sectors like hotels, restaurants, scuba diving, fishing and various sea activities etc (Chen. and
Law, 2016).
Improvement in coastal areas: Coastal tourist tries to encourage local administration
to expand their overall standards, in house infrastructure, health and safety settings. The
infrastructure within coastal tourism includes airport, railways, shopping malls and housing
development. These facilities and amenities help the industry in making appropriate plan
which may be advantageous for the coastal area development.
Nature protection: Coastal tourism is openly contributing to the conservation of
environment and environments. For this objective the local authorities have made some social
groups which are protecting their beaches and safeguard the heritage of coastal areas. These
groups are working in order to protect sand pits, fisheries resources, marine assets etc. which
are helpful in protecting nature and natural environment.
Competitive advantages: A sustainable tourism strategic plan is connected with so
many tour operators. All the tourism operators are willing to deal with those merchants who
are adopting sustainable practices with the help of promoting their culture, safeguarding their

eco system and by providing assistance to their local community so as to provide them
development Huang and et. al.2016).
The best example of coastal tourism is Eilat, Israel. This place is located at south
Israel within Negev desert and on the coast of Red sea. This place is known as “HOLIDAY
CAPITAL” of Israel. This place is having huge number of hotels and resorts within the
coastal belt. The destination is having so many shopping malls and other entertainment
locations which provideadvantages to the country’s economy. Marine tourism of Eilat has
scuba diving and swimming facilities under their beaches that adds additional beauty and
attraction to this place. This place is famous for their underwater animal museum which is
known as “underwater observatory Marine Park” which is having huge variety of water
animals such as fishes, shark pools. These are the major attractions which are seen by the
tourist and these attract them in a huge manner. In order to improvise the location their
government is introducing various national programs which are providing financial support to
the industry. The Israel government has signed an agreement with EU which was signed in
2012 and known as Skies agreement 2012. Under this agreement, direct flight will be made
available to the tourist so as to avoid any halts. This help to tourist of both the countries as
they get reduced prices of air fares. In 2019 around 140,000 tourists stayed and visited Eilat,
this represents that due to sustainable strategic planning, popularity of this place has
increased (Mohsin, Ramli. and Alkhulayfi, 2016).
Evaluate the importance of Collaborative Planning
Collaborative planning within tourism is a power to manage all the development and
expansion of tourist places. This is a prospectus which allows all the stakeholders to grab an
opportunity so as to increase their profit and to encourage overall development of tourist
industry. With the help of collaborative planning Braodstairs will be able to have high
involvement of their stakeholders which will help them to boost their economy and provide
satisfactory visit to their visitors.
Collaborative planning is associated within strategic alliance that involves all the
stakeholders to take participate and to introduce innovative strategies so that to attract new
customers and to maintain their sustainability in long term. This approach helps the industry
of tourism in having guidance in their mission vision and to attain those business objectives
in order to achieve those in a considerable manner. Collaborative planning is a prospect for
those societies which are willing to combine tourism within their environment and social
actions. That means they willingly take participate in these kinds of activities as these are not
imposed on them. In the context of Broadstairs case the effect of collaborative tourism
planning is to be examined.
Broadstairs is located at East Kent coast which is in between Margate and Ramsgate.
This place is having seven beautiful bays which are very scenic and provides beautiful view
from high streets. Collaborative planning will be helpful for the place as in gaining
competitive advantage within local and international tourism industry. Under this approach
local members are connected with tourism as local persons know about cultural issues,
availability of resources and their development. On the other hand this kind of collaborative

approach is required so as to create opportunities for rent, food and local conveyance etc. So
collectively it can be said that collaborative planning in context of Broadstairs is working to
integrate their local members with tourism companies and government.
Pros of collaborative planning:
Sustained development: This planning is helpful in minimising the expenses over
tourism development as by designing way of using resources in an efficient manner and by
emphasising on objectives and market requirements so as to meet customer’s requirements.
With the help of contribution of all the partners the sustainability in tourism can be achieved.
Effective solution: When stakeholders decides al the decision at a collective level
then solutions obtained are cost efficient. With the help of local resources and proper
knowledge of culture, customers can be attracted in a better way. On the other hand, when
combined decision making approach is adapted then new ideas are grabbed by the business
and the overall industry (Mussoni, de Vreede. and Buckles, 2016).
Democracy: Concept of democracy is accepted by stakeholder in a much diversified
manner thus this plans are made authentic by the government to everyone. The communities
are also got affected by development of tourism industry as this provides opportunity to have
sustainability in the industry.
Cons of collaborative planning
Extra burden: The key objective of this approach is to recognise the individual who
are affected with tourism development whether in direct or indirect manner. This provide
additional burden over planning department as each and every aspect is required to be kept
into the mind.
Identifying legitimacy:This is essential to recognise legitimacy of their potential
stakeholders which are having impact of tourism industry. All the legal laws are to be
remaining adhered so as to provide assistance to the local public. When rules are not
complied then this may lead to have serious conflicts and losing resources by the business.
When this situation arises then customary requirements are not get fulfilled due to which the
fall in visiting of customer may be seen (Awasthi, Adetiloye. and Crainic, 2016).
Participation capacity: The people who are having knowledge and required skills
are to be treated as part of the planning process. So it is an extra burden so that to recognise
those personnel which are eligible for this process and those who are having appropriate
eligibility for this program. When people are selected without any knowledge and skills then
this will lead to have inappropriate planning.
Additional cost:Additional investments are required by the top authority so as to
provide monetary benefits to the local community. When case analyses are conducted then
additional cost is occurred due to which the process of decision making takes place with the
help of gathered information. Similarly this process is a bit costly so takes so many resources
under their making.

Political issues: The collaborative planning is highly dependent on government and
cultural issues. There are some limits which are imposed by every government due to which
is very hard to make flexible policies regarding collaborative approach.
PART 2
Brief tourism industry
Broadstairs is a beautiful coast area town which is situated in East Kent coast,
England. This town is approximately 80 miles from the east London and it is connected
through very good transport and roads which are connected to the links from the areas. This
place is having seaside cottages which are the most attracting characteristic of this place.
Further the place is having ice cream parlours nearby sear shores which attract the tourist.
This destination is considered as the most attractive holiday location for families, couples and
bachelors who are prone to visit such places which are having mild climate and have coast
areas. The major strengths of this location are: Attractive side scenes, nightlife for every age
bracket, entertainment facilities with lively seaside and the live music bars (Bansal., Cosgun,
Nakhaei. and Fujimura, 2018).
Mission vision and objectives:
Objectives
 The major objective of Broadstairs coastal community is to flourish and develop the
economy of their town and country as well.
 Along with this their objective is to enhance the municipal pride as by controlling
conflicts and anti-social acts.
 On the other hand the industry is aiming to provide jobs and other opportunities to
their local civilians and to promote businessman to invest in heritage business so as to
attract more visitors and to make this heritage famous at global level.
Mission
The major mission of this place is to render high quality services, grab diversified tourists and
receive advantage of economic benefits..
Vision
The vision is to make Broadstairs the most attracted, memorable and desirable place among
tourist destination. The vision of the place is associated with the values of UK which are
originality, profitable, united and innovative.
The major objective of this place is to their infrastructure of coastal heritage so as to
attract more customers and to receive those opportunities which are helpful for them in
widening the economic conditions of the country. The long ranged objective of this place is
to make such economy which is creative, sustainable and vibrant. With the purpose of
making sustainable tourist destination, the local authorities have started to work for

improvising the facilities of infrastructure and transportation in the tow. Further the
objectives, missions, visions so as to improve the standards of people of local areas and to
provide jobs to local peoples.
Attractions: Broadstairs is having numerous places to offer which are not just for
their visitors, they are also offered to their living populations. This place is having blue flag
sandy beaches, art galleries, cafes, amusement parks, bistros and bars. Some other places
which are the major attractions of the town includes Lilliput Minigolf,blues bash music
festival,Broadstairs water gala,Dickens House Museum,Bleak House Museum, St. Peter's
village tour,Crampton tower museum etc. Near the beaches visitors are provided facilities of
shopping at beach shops, children and beach huts. The tourist in this place visits during
Easter weekends and autumn due to pleasant weather at those times. There is a festival
organised called Broadstairs festival in which visitors are offered to have free entry. Under
the food festival local food can be enjoyed by the visitors. On the other hand the riding
facility is provided by the place which is called “open top bus” so this gives fresh air
experience and scenic experience to the visitors. In order to provide accessibility to the
visitors the government has introduced facility of high speed rail link which is giving ease to
the visitors (Kasemsap, 2018).
Current issues and opportunities
Currently the promotion of tourism is at the phase which is declining as due to lack of
governmental interest and local establishments in the promotion of tourism industry. This
reason is affecting tourism industry in a huge manner. Further this industry is not using as
much of technology which is the main challenge faced by this industry. On the other hand
lack of marketing techniques result to inability to attract customers. Furthermore, there is no
proper planning to gain cost leadership in the marketplace which provides less results over
the profit but at the same time the industry is working for sustainability so this is their major
focus.
How vision and objectives could be implemented
So resultantly the enhanced economy situation will attract huge number of visitors and
this will meet up the requirements of local residents and civilians. The above mentioned
vision and objectives can be implemented in the above following ways:
 They may combine all the organisations which are having knowledge of Broadstairs
and those who are having interest in the tourism of the town as well. These are the
organisations that are coordinating to provide assistance to the economic activities in
the town. These associations include food, recreational services, restaurants,
transportation services and healthcare services.
 The local governmental body may also take actions to encourage the people and
visitors so as to keep their asset attractive and essential. These assets include bars,
cafes, beaches, bays, St. Peter’s village and Dickens house.
 The government is required to concentrate on reconstructing the town centre. As for
this objective, they are required to reconstruct all the old buildings and adopt new
business ideas so as to enhance civilisation within the town. Along with this tourist

who is living in UK are cheered to visit the town often with the use of numerous
marketing tactics such as discounted packages and golf packages or free passes to the
fare.
 The government team is required to put their vision and economic objectives by
merging CTT plans i.e. Compton tower trust in their policies. On the other hand
foreign students are motivated to carry on their studies in UK under universities and
schools. This will boost their knowledge regarding tourism and tourist destinations.
 In order to have proper developments the other coastal communities are required to be
collaborated with other forum so as to provide proper development programs. This
kind of efforts will lead to have high knowledge and experience which can help the
tourist in solving their problems in a considerable manner. Further this will help the
partners in gathering novel ideas of those practices which are the best and most
suitable for the town.
 The government is required to put their support on the funding process which will
assist them in executing their made projects in an effective manner. The collected
funds can be used by tourism industry for making their heritage remarkable and
scenic (Xu., Buhalis. and Weber, 2017).
Stakeholders are accountable for recognising all the problems and their critical solution so
that to develop their region and their nation. Broadstairs coastal community may arrange for
monthly meeting so as to track their progress and to meet further improvements. Under these
monthly meetings all the major key holders will be invited and suggestions will be taken so
as to widen the policies and to properly meet the action plan.
Local government: The local government are associated to call upon monthly
meetings which are called so as to make strategies which are related to the local tourism.
State government: The local government is required to make marketing strategies
such as lower rates flights ticket or free entry within fare so as to attract more tourists.
The Broadstairs society: This association is working to manage beaches and to
manage other destination so as to provide unforgettable experience to their customer so as to
enhance foot fall of tourist.
Broadstairs tourism and leisure Association: This association is responsible to
audit the provide brochures and catalogues so as to ascertain the required information within
them and eliminate the rest one.
Objectives
Evaluate how your strategy is going to benefit the residents and visitors socially and
economically.
Tourism is that place which provides pleasure of living in that particular area or place
which helps in attracting large number of persons and individuals. Various strategies are there
in tourism which helps in attracting of lot of customers. Broadstairs also has given
contribution in increasing economy of a country. (Benckendorff, Xiang. and Sheldon, 2019).

Lot of strategies of Broadstairs brought opportunities in the market that has upgraded and
recreated outdoors, roads. This has also provided various kinds of facilities for the local
people which are social-economic benefits like the growth of economy, creation of more
jobs, earning more from foreign exchange and more development has been taken place of
those areas which are less developed and generation of revenue has also increased because of
heritageLot of benefits has been provided to the residents and the visitors, both socially and
economically they are explained as follows:
 Employment: This is the most earliest and fastest form of benefit because heritage
industry has brought lot of opportunities as in terms of jobs within a market. Thias
involves very wide range like the hotel staff, gatekeepers, guides, waiters,
receptionists, cooks and other as well. Broadstairs is not only there to provide wages
or salary to its staff, has to act as the source for local persons. Support is also provided
to the retailers and food production also improvises economy of the country
(Merinero-Rodríguez. and Pulido-Fernández, 2016).
 Enhances the expenditure of local community: Heritage industry needs to be
involved with different local market as well. Broadstairs has also got to spend upon
local market in terms of food, clothing, medical services souvenirs, hairdressing,
transportation and other needs. That is why they have to maintain the balance in the
local environment by focusing the different need and demand of the market.
 Infrastructures: In other aspects which has helped resident and local visitor to gain
benefit from heritage has brought revenue in surplus. Broadstairs prevents the extra
tax to the government through which they operate over different projects which are
going to help in growth of the industry as well as going to be benefitted for better
development of a country
 Diversification: Various types of heritage has been developed in the economy of the
country from different aspects which are related to overall development of the country
or an area. This also includes different forms like insurance policies and economic
policies which help in dealing with problem of fiscal deficit pressure from the
Broadstairs and provides the high cost to the governance. That is why tourism allows
local market to diversify itself and utilized its various or different kind of resources
and also sources for income generation.
 Opportunities: This has made Broadstairs provide a stability in the market and give
an positive direction for running of market. Also various opportunities related to
innovation in entrepreneurship has opened new ways of doing business and has given
larger contribution within an economy of the country.

 Environmental changes: Many tourism changes has differentiated from counter
parts by giving them a twist of environmental destination. Broadstairs has been
benefited because of this as it has helped in giving boost to economy by attracting
customers who love ecofriendly destination (Okumus, F., Altinay, L., Chathoth, P.
and Koseoglu,, 2019).
 Social advantages: It has made fantastic cultural advantage for tourism industry. It
has become pride of local communities. Broadstair has been benifitted from it in a
manner that it has helped in making various kinds of heritage places popular that has
brought pride to the company and also to the area living in it.
CONCLUSION
From the above file the concept of tourism management has been learned which
mean that tourism has an very important role to play in generation of revenue and boosting of
economy of the country. Further in the file collaborative effort of managing industry has been
explained with vision and motive of such industry. Then plans of managing has been
explained. Then critical evaluation has been done. In which opportunities, employment and
enhancement of local communities has been told in context to Broadstairs and its impact.

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