Management Report: Australian Coastal Plastic Waste and Stakeholders

This management report provides a comprehensive analysis of the plastic waste issue affecting the Australian coast. It begins with a stakeholder analysis, identifying key players such as governmental bodies, companies, employees, customers, and environmental groups, outlining their interests and...Read More

Running head: MANAGEMENT
Management
Name of the student
Name of the university
Author Note

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Table of Contents
Part 1..........................................................................................................................................2
Part-2..........................................................................................................................................7
Introduction............................................................................................................................7
Work technically....................................................................................................................8
Work politically....................................................................................................................10
Work managerially...............................................................................................................11
Conclusion and recommendation.........................................................................................13
Bibliography.............................................................................................................................15

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Part 1
The case, which would be considered to conduct the stakeholder analysis and
subsequent research, would concern the Government of Australia (political factor) and issue
of plastic wastes accumulating on the Australian coasts (environmental factor).The outcome
of this immense pollution is damage to marine animals like shark. The following are the main
stakeholders, which can be identified in terms of the issue (Theguardian.com 2019).
Position Stakeholders Interests
Methods of making
negotiation
Possible win-
win situations
Internal
Management
of companies
operating in
Australia and
responsible
for dumping
plastic wastes
on the sea
coasts
Make decisions on
waste management
and profit generation
Meeting,
brainstorming and
making innovation
strategies to make
Qantas's product line
more sustainable
Collaboration
s with other
stakeholders
Internal Employees 1. Implements
strategies made by the
management.
2. Interacts with
external stakeholders
like customers and
Meetings, emails and
training sessions
Collaboration
s with other
stakeholders

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gain information from
them regarding
innovations in waste
management
3. Communicates the
feedback from
external stakeholders
to managers
Externa
l
Government
of Australia
at Union
level
1. Forms bilateral
agreements with other
countries, which allow
companies, get access
to modern waste
management
techniques.
2. Makes IPR laws,
which enable waste
management
companies, protect
their innovations from
infringements
3. Encourages
innovation in
sustainable
Holding meetings with
the relevant
government officials,
press release
Collaboration
s with other
stakeholders

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manufacturing of
products by providing
facilities like tax
rebates and awards.
Externa
l
State and
local
government
1. Forms
collaborations with
other state
governments, which
allow companies, get
access to modern
waste management
techniques available in
other states.
2. Makes IPR laws,
which enable waste
management
companies, protect
their innovations from
infringements
3. Encourages
innovation in
sustainable
manufacturing of
products by providing
facilities like tax
Holding meetings with
the relevant
government officials,
press release
Collaboration
s with other
stakeholders

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rebates and awards
Externa
l
Customers
1. Supprts government
by pressuring
companies to clean by
wastes
2. Provide feedback to
bring about the
environmental
conservations.
3.Use digital media to
create awareness about
infringement of
environment laws
made by the
companies
Advertisement on the
official website, print
advertisements,
audiovisual
advertisements and
digital marketing
Collaboration
s with other
stakeholders
Externa
l
Suppliers
Provides resources
like airbuses
Advertisement on the
official website, print
advertisements,
audiovisual
advertisements and
digital marketing
Meetings
Collaboration
s with other
stakeholders
Externa Investors 1. Provides capital by
investing in the shares
Advertisement on the
official website, print
Collaboration
s with other

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l
of companies
2. Provides ideas
about innovation to
Qantas
advertisements,
audiovisual
advertisements and
digital marketing
Meetings
stakeholders
Externa
l
Distribution
channels
(third party
hospitality
companies)
1. Distributes the
products in the global
market
2. Communicates
information gained
from customers to the
company.
Advertisement on the
official website, print
advertisements,
audiovisual
advertisements and
digital marketing
Meetings
Collaboration
s with other
stakeholders
Externa
l
Economy
Goes on continuous
change and requires
companies to embrace
environmental
sustainability by
complying with
Australian
environmental laws All of the above
Collaboration
s with other
stakeholders
Externa
l
Technologica
l partners and
R&D firms
1. Conduct R&D on
behalf of companies
on sustainability
Advertisement on the
official website, print
advertisements,
Collaboration
s with other
stakeholders

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2. Provide ideas to
companies
audiovisual
advertisements and
digital marketing
Meetings
Externa
l
Competitors
Introduce sustainable
packages thus
requiring companies to
carry out innovation.
Advertisement on the
official website, print
advertisements, audio
visual advertisements
and digital marketing
Meetings
Collaboration
s with other
stakeholders
Part-2
Introduction
The Government of Australia need to undertake an analysis of the coastal region in
the country so that they can identify the manner in which beaches can be freed from plastic.
The launch of the International Coastal Clean Up Day is set to take place on an annual basis.
16th September marks the 31st instance of the annual clean up day and more than 12 million
people have been involved with association of the coastal cleanup day (Theguardian.com
2019). Despite the fact that such, an initiative is considered famous worldwide; the question
that is required to be asked is whether the implementation has been effective to save the
coastal region of Australia so that it remains free from plastic.
As observed by Edwards, Magee and Bassetti (2018) the initiative undertaken does
not always cover creating awareness among the people but also take precautions in
preventing any form of plastic being carried over and disposed off at the sea. The report

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identifies the work undertaken by the people and the Government of Australia, by analysing
the technicality of the work as well as the political influence that exists in it. Moreover, the
managerial implication required for commencing the work is also analysed via the report.
Work technically
There is a consensus in the literature that increasing awareness that is needed to be
provided to the people residing in the coastal region of Australia. The consensus is that native
development of the country is required to take place that can help in the determination of the
manner in which various regions across the country can be saved. Fan et al. (2017) is of the
opinion that one such initiative that is undertaken is the manner in which negative users of
plastics can be controlled so that the people of Australia, does not get an opportunity to create
pollution based on the plastics that are thrown. As stated by Hollnagel (2017) such initiatives
can contribute to the changing the perspectives of the users and develop a positive awareness
among the people.
Therefore, it is necessary to highlight the needs to balance the environmental saviour
with that of the satisfaction of the people that reduce in the country. According to Rothwell
(2015), the focus is more on reducing the impacts caused by the tourists as the use of plastics
are seen from them more than the local residents of the country. As seen by Lee, Rojewski
and Gregg (2016) the context sets up an example to ensure that plastic users in Australia are
banned from beaches and with this, a proper systematic work is undertaken so that
development of the plastic bags can be used in a proper manner. For this initiative, such as
International Coastal Clean Up Day is undertaken to ensure such act of vandalism is
prevented in the regions.
The application of the technical work analysis takes into consideration the impact
made by proposed change in the policies and the relationship that is set up with the socio-

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economic and environmental factors. According to Flin and O'Connor (2017), the technical
work related approach helps in identifying a number of works and components that help in
identifying the changes that are required from a holistic framework approach. Hughes et al.
(2017) stated that this could include maintaining a balance in the environment and at the
same time, create more awareness among the human population to be effective in the use of
objects that may pose threat to the environment.
Some of the implications of the technical work undertaken by the Government of
Australia include:
 Properly maintaining an exclusion policy that prevents tourists from carrying any
form of plastic bags with them during travelling across the country
 Providing awareness among the people to ensure that by creating platforms on the ill
effects of the use of plastics
 Providing people with the required permit to ensure that proper cleaning up of the
beach is undertaken
The initiatives undertaken are based on the broad socio-environmental impact that exists
among the people residing in the coastal region of Australia. Evidence has shown that the
volunteers for the initiative are not only the people but also reputed companies such as
Unilever and Nestle that have come up with the volunteering duties so that the coastal region
can be saved (Theguardian.com 2019). This helps in creating awareness among the people
and ensures that use of the plastics particularly in the coastal region can be reduced.
Work politically
With the application of the technical few positive approaches were identified along
with the manner in which approaches can be implemented within the belief of the people, the
implementation of the political approach to work can determine the socio-environmental

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approach needed for the mitigation of plastics in the coastal region. In this regard, as stated
by Scase and Goffee (2017) it can be said that for the Government of Australia to remain
competitive in the initiative undertaken, it is necessary that three approaches be undertaken so
that political correctness of the approach can be implemented. According to Azambuja and
Islam (2019), this can help in ensuring the political power that the Government hold and the
manner in which it can imitate any form of movement towards the safety of the coastal
regions.
One of the main advocates of the Government is the collaboration with NGOs and
international environmental bodies such as the UNESCO. As stated by Wynarczyk et al.
(2016) the reason for this being an option for the Government is that UNESCO is also
involved in the rights of protecting the animals. As stated earlier, dumping of plastics in the
coastal region can have a negative impact on the sea animals and as such, the development
and initiative undertaken by the UNESCO for the conservation of the aquatic life can help the
Government of Australia to implement its political power. Ashforth et al. (2017) is of the
opinion that the feasibility of the approach is that financial resources of the Government can
take place, which can be attributed with the development of the collaboration made with
UNESCO.
The second option that can be taken into consideration by the Australian Government
is that of drafting a plan for protecting the coastal region. As stated by Hughes et al. (2017)
this can be attributed to the fact that without a proper implementation of plans it can be
difficult for the Government to maintain its impact on the protection of the coastal region.
Therefore, from the words of Flin and O'Connor (2017) it can be said that for the
Government of Australia, to identify its potential in the business, the development of proper
planning based on the plastic use reduction need to take place. Along with this, it can be said
that conservation of stakeholders is also another strategy that can be adopted by the

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Government so that they can continue to be a part of the initiative that takes into account
future prospects.
In this regard, it can be said that for the third option the Government of Australia, can
implement an approach towards the development of the stakeholders and ensure that the
impact of each of the stakeholders are culminated into the understanding and potential
increase in the initiatives undertaken. This can help the Government to continue with its
development and ensure that creating awareness among the people be considered as part of
the initiative so that it can exercise its political power. Thus, based on the analysis undertaken
by Béguin, Owen and Wackers (2017), it can be said that the political work approach of the
Government of Australia, can be crucial for the conservation of the coastal regions of the
country.
Work managerially
From a managerial point of view, it can be said that the Government of Australia need
to ensure that the threats to the environment can be mitigating using the resources and the
funding it posses. As stated by Herzberg (2017) the initiative that is required can be the plan-
to-do-review, which can set up the required mode of motivation for the people and ensure
that the Government can be adapted to identify the changes needed. It has already been
reported that 12 million people have agreed to volunteer on the implementation of the
International Coastal Clean Up Day (Theguardian.com 2019).
Therefore, from the words of Béguin, Owen and Wackers (2017) it can be said that
the Government need to manage these people so that motivation can be installed within these
people to co forward next year and be involved in the movement. As observed by Suchman
(2016) this can help in the development of revenue as well as the popularity among the
Government to understand the requirements of the people and the environment. In this

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regard, as stated by Booth (2015) it can be said that the Government can maintain two such
options, which can help in the reduction of the use of plastics and at the same time, ensure
that the socio-environmental factors affecting the people can be initiated.
As observed by Schraff (2019) one such option is the maintenance of the current
approach towards the awareness of the people. The current approach of continuing with the
International Coastal Clean Up Day can help the Government identify the required volunteers
and source of funding required for making the initiative a success in the future. This can
provide a perspective in which the Government can implement its available resources so that
the future of the coastal beaches in Australia is made safe. In the words of Fook (2016), the
second initiative that the Government can undertake is analysing the potential impact that
non-use of plastics can create among the people.
This can be done by the implementation of initiatives such as plan-to-do-review. Such
action can help in the flow of revenue with which, planning can be made to make initiatives a
success for the Government. Klenert et al. (2018) stated that the initiative could produce
opportunity for gaining extra funding so that involvement of big organisations conducting
business in the country can be implemented. Therefore, the Government can curb
environmental degradation and thus it can help in the conservation and protection of the
natural environment that exists in the country.
Moreover, Foster et al. (2019) is of the opinion that it can also help to gain a more
positive, flexible as well as strong response from the people involved in the cleaning up of
the coastal regions. Thus, the managerial impact undertakes the effective use of resources and
additional funding so that the Government of Australia can be involved in creating a balance
between the society and the environment (Theguardian.com 2019). The implementation of

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the plan-to-do-review and the International Coastal Clean Up Day simultaneously can be
effective in setting up a proper managerial work approach for the Government of Australia.
Conclusion and recommendation
Therefore, based on the analysis of the scenario, it can be said that for the
Government of Australia to identify its proper strategies to save the coastal region, it is
necessary that precautions be undertaken to salvage the use of plastic bag. One such
recommendation that can be undertaken is the excessive use of plastic bags by the people so
that they can be prevented from dumping it. At the same time, a security check regarding the
use of the plastics can be undertaken. This can prevent anyone from entering the beach areas
with plastic being a part of their baggage.
Having said this technical work undertaken for the prevention of the use of plastic
bags can be considered as an important part for the Government. This can provide depth of
research and ensure that the Government take initiatives that can help in the development of
non-plastic bags and prevention in the coastal regions. The act undertaken by the Government
in order to develop a proposed change in the policies can be understated to create a balance in
the socio economic systems. This can help in creating awareness among the people and
ensure that Government initiatives undertaken can be effective for saving the coastal region
of Australia.

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