Strategic Planning for Tourism and Leisure: Coastal Area Analysis

This report delves into the importance of strategic planning within the coastal tourism sector, highlighting its benefits through an illustrative example. It emphasizes the significance of collaborative planning, particularly for tourism recovery in the context of the COVID-19 pandemic, and justifies its relevance to Deal. The report then outlines a concise tourism strategy for Deal, incorporating a clear vision and objectives designed to address current challenges and issues. It further details the implementation of these objectives, identifying key stakeholders responsible for their execution. Finally, the report evaluates the social and economic advantages of the proposed strategy for both residents and visitors.

Strategic Planning for
Tourism and Leisure
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Table of contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
A. Examine the benefits of strategic planning for tourism in a coastal area along with the
example destination that has benefitted with it............................................................................3
B. Evaluate the importance and benefits of collaborative planning in tourism and justify why
this approach would be useful for Deal for tourism recovery during Covid – 19 pandemic......5
C) Compiling a brief tourism strategy with clear vision and objectives for the next two years
addressing the current issues and challenges Deal is facing........................................................6
D) Describe how the vision and objectives can be implemented and identify the key
stakeholders that will be in charge of delivering these objectives...............................................8
E) Evaluate how your strategy is going to benefit the residents and visitors socially and
economically..............................................................................................................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................13
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INTRODUCTION
Strategic planning is the process in which the planning of strategies is being done to initiate
the work so that it runs smoothly and effectively on large scale (Bryson and et.al., 2018).
The report will analyse the benefits of strategic planning for tourism in coastal area along
with illustration with an example of destination that will benefit from it. Further importance of
collaborative planning will be done for the tourism of the Deal. Along with this, discussion will
be done for the benefits of this approach which is collaborative planning during the Covid – 19
pandemic. A brief tourism strategy will be framed with the vision and objectives of which will
address the current issues and challenges which the Deal town is facing and how the vision and
objectives will be implemented along with identifying the key stakeholders which helps in
delivering the objectives on large scale. Furthermore, how the strategy benefits the residents and
visitors socially and economically will be analyzed on large scale.
MAIN BODY
PART 1
A. Examine the benefits of strategic planning for tourism in a coastal area along with the
example destination that has benefitted with it
Strategic planning is an organization’s process which helps in making the decisions for the
strategy to be framed and the directions to be allotted by allocating the resources so that the
strategy is being pursued on large scale (Gössling and et.al., 2018). Strategy is being framed for
the process and the procedure to be formed in such a way that it helps in making the work more
effective and through this the organization is able to make the work more effective by following
the various steps of how the growth and development is to be analyzed effectively and
efficiently.
It is very important to have a proper strategic planning for the tourism in a coastal area so
that the tourism business is not affected in the whole process of how the things are being
changed and this also lets know what actually are the changes which are to be taken place and
how the strategies are to be formed and framed for the benefit of making the tourism business
keep going. This also helps in ensuring how in this pandemic the tourism business will seek
growth and development on large scale. There are various benefits of strategic planning for
tourism in coastal area which ensures that what are the measures and the developmental aspects
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of how the tourism business is able to grab the attention of the guests who are actually interested
in travelling to the places or the beautiful tourist destination.
Costal tourism promotes the tourism business by improving and maintaining the local
standards, health, safety and infrastructure of the tourism business along with the safety
conditions to be considered important on the scale of how the tourist visits the places. The
coastal tourism includes the housing development, attractive shopping malls and railways,
airports which help the tourists in travelling the best places which are measured on the scale of
how many facilities are to be provided to the guests and the tourist while they visit the coastal
regions (Sedarati and et.al., 2019). Strategic planning for tourism in a coastal area helps in
making the sense of direction towards how the coastal regions can improve the various methods
and plans for the strategies which are being framed on scale. Strategic planning in coastal regions
helps in market share and increase the profitability of the coastal areas. Strategic planning will
help in increasing the sustainability and durability of the area and in this case the Deal is a
friendly seaside town which provides the facilities to the tourists as it has beautiful tourist
attractions and architectures and this has made the tourist attract more towards the attractions and
therefore this seaside town has engaged the tourists in ensuring what has been provided to the
tourists and the places which serves them the best. But due to the Covid – 19 pandemic, the
tourists’ destinations have been affected on large scale and therefore they are in need of proper
strategic planning which helps the tourists’ destinations in providing the best facilities which are
to be made available to the tourists (Konovalova and et.al., 2018). The destination which have
been benefited with the strategic planning has been on the verge that the tourists in this position
have created and made effort for the very own purpose of how the things are on the scale of
tourism has created the effective work and has engaged the tourists to visit such places on the
scale of how the destinations serve the purpose of how to attract the tourists and make them
engaged in the programs and facilities which are being provided on the basis of the strategic
planning process which initiates the effects and causes of the tourists destinations near the
coastal regions and helps in increasing the tourism near the coastal areas on large scale in the
pandemic or Covid – 19.
Therefore, strategic planning helps in encouraging tourism in the coastal regions and
provides the benefits of how these regions are taking concern of the very effective changes on
the scale of how the tourists’ attractions will serve the purpose to the tourists on large scale
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(Gardiner and et.al., 2018). And in this pandemic it becomes difficult for tourist to travel
destinations and visit places and this is for the reason which makes purpose of how the strategic
planning is done. The strategic planning is how the coastal regions are being attracting the
coastal regions for the best destinations effectively.
B. Evaluate the importance and benefits of collaborative planning in tourism and justify why this
approach would be useful for Deal for tourism recovery during Covid – 19 pandemic
Collaborative planning is a participatory approach to design. Collaborative planning helps in
creating and seeking the architectural draft which are being created and this helps in creating the
efforts of how the collaborative planning is being done for the purpose effectively and efficiently
(Linnenluecke and et.al., 2017). Numerous facilitation and techniques encourage the operations
of how the collaborative practices are taking place in the day to day operations and this ensures
what is the basic and effective use through which the tourism business is encouraged on the scale
of being effective and efficient.
Importance of collaborative planning in tourism and justifying why this approach would
be useful for Deal for tourism recovering during Covid – 19 pandemic helps in creating the
effects of how the collaborative planning in tourism is done and in this process direct dialogue
among the participating stake – holders are involved including the public sector planners and
then the decision making process is being initiated as how the collaborative planning is being
done on the scale of what are the major aspects as to how the things are being considered as
important in the collaborative planning in the tourism sector possible. The planning and actions
in the collaborative planning helps in knowing what are the major aspects through which the
tourism sector is being affected on the positive note (Toni and et.al., 2018).
This approach which is the collaborative planning will be helpful for Deal for tourism
recovery during Covid – 19 pandemic by ensuring that all the coastal area planning of the Deal
which is the seaside town in Kent attracts the destinations which are being provided to the
tourists in the current pandemic or the Covid – 19 situations. There comes the need for the
strategic planning and the collaborative planning which will help Deal on attracting the tourists
and the guests in engaging them to the side of how beautiful the seaside view is being provided
so that the views and the destinations helps in making the collaborative planning more effective
and efficient on the scale that the pandemic situation is not been affected on the tourists
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destinations which the Deal incurs along with the beautiful architectures, a pier and museum.
Collaborative planning will help in recovering from the pandemic for the least effect on the
tourist destinations in this case which is Deal as it is providing the best places within the town
and this helps in making the decisions according to the collaborative planning technique so that
the process of how the tourism can be recovered during the Covid – 19 pandemic and this
initiates the basis through which the tourism can be encouraged in an effective and efficient way
possible.
Justifying this approach which the collaborative planning is useful for Deal for tourism
recovery during Covid – 19 as the collaborative planning is the planning of the whole town and
the infrastructure which will initiate the tourism during the pandemic and through collaborative
planning the main thing which will help in initiating the planning of the Deal town so that the
architecture is being appreciated and the tourists are being encouraged to visit the destination
more on the ground of what are the techniques and the planning which helps the whole seaside
town to demonstrate the tourist places which engages the customers in deciding the various
measures in which travelling can be made possible with all precautions taken during Covid – 19
or pandemic situation (Bodin, 2017). Through collaborative planning the major decisions will be
taken regarding what are measures in which the guests and the tourists are encouraging and
engaging themselves in safely and securely visiting places which the Deal town has as it is the
most attractive places within town. In collaborative planning, town planning of Deal is also done
as how tourists will be travelling and this will initiate the process of how things are taking place
and the decisions taking place.
Thus, collaborative planning will help Deal town in creating the infrastructure according
to the tourists and will help them in taking corrective actions and safety measures during their
travel in the pandemic or Covid – 19 crises (Friday and et.al., 2018). This will also initiate the
process of how the collaborative planning can be done on verge of how town planning and the
architecture will be formed so that destinations of Deal town which is near seaside are attracted
more to tourists in effective and efficient manner.
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PART 2
C) Compiling a brief tourism strategy with clear vision and objectives for the next two years
addressing the current issues and challenges Deal is facing
It is very necessary for the Deal town to make the tourism business effective and significant for
the tourists so that the town can serve them the best of what the town has initiated. The town has
to serve the best of its facilities to the tourists and this initiates the process of how the tourism
business will be successful for the next two years on large scale. But currently due to pandemic
or Covid – 19, Deal is facing problems and issues which is affecting the tourists and the tourism
business (Mosalev, 2018). Therefore, a tourism strategy is being framed for the purpose of how
the tourism business will helps the Deal town in making the business of tourism effective and
efficient on the scales of the strategies being framed. Brief tourism strategy with the clear vision
and objectives is formulated as below –
Vision – To build the tourism business of Deal ensuring that effective strategies to be framed for
the tourism development and growth in the town.
Objectives –
 To frame strategies for Deal town in next two years to initiate successful tourism
business.
 To evaluate the Deal town tourists destinations and places by concerning the growth and
development in the next two years.
Current issues and challenges Deal is facing are due to the current pandemic situation which is
Covid – 19. The tourism business and tourists are unable to travel the Deal town as the situation
is not significant for the tourists to travel the town. Covid – 19 has created the great impact on
the lives of the people and on large scale the tourism business is also being affected at large scale
(Amin and et.al., 2019). There are travel restrictions for the tourists which is affecting the Deal
town destinations and the places as the situation is not apt right now for the whole town to
consider the purpose of travelling leisurely. On this basis, the main aim of the Deal is to
encourage and provide tourism facilities whole considering and following all the safety protocols
of Covid – 19 and encouraging the business more on the scales of what is being identified for the
most of the tourists as to visit the places and incur the facilities which the Deal town at the
seaside is providing to the guests and the tourists.
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The main aim of the tourism business is to take concern of the safety measures to be taken
into consideration so that the Deal town can ensure that the business is tourists are engaged and
are willing to travel. But this is the main issue and the challenge which the Deal town is facing as
many points and rules, regulations are to be followed so that the tourism business runs
effectively and efficiently but due to current pandemic and the Covid - 19 situation and this has
negatively impacted the tourism business on large scale (Modiri and et.al., 2017). the Deal town
is also being affected due to this pandemic as the major cause of how the things are being
changed and taking the turns is affecting the planning of the town and this has been the major
cause of how the things are to be managed in encouraging and engaging the guests so that the
facilities can be provided to the tourists by concerning the safety measures overall. The main
issue and the challenge which the Deal town is facing is that the town is not able to manage the
tourism business effectively specially on this part which is due to the Covid – 19 reasons. The
issue which is arising is due to the negative effects which the Covid – 19 crises has created.
Therefore these are the issues and the challenges which the Deal town is facing due to the
Covid – 19 effects. The main issue is that the Deal town is facing the problem as the least
engagement of the tourists in the town’s places or the destinations which are being affected on
the large scale and the tourism business is initiating the scale of how the business of tourism can
be done in an effective and efficient manner (He and et.al., 2018). This is the major basis through
which the Deal town is facing due to the Covid – 19 crises and this has made the major issue of
how the on scale that what are the consequences on the tourism business of the Deal town
insignificantly.
D) Describe how the vision and objectives can be implemented and identify the key stakeholders
that will be in charge of delivering these objectives
The vision and objectives of the Deal town can be implemented so as to provide the basis of how
the tourism business can be implemented and by framing the vision and objectives effectively so
that it helps in taking the decisions on an overall basis (Woo and et.al., 2018). With the help of
vision and objectives which are framed it will be helpful for the Deal town to initiate the steps
towards how the business of tourism can be turned out in the effective and efficient manner
possible and by creating and framing the objectives it will become helpful to encourage and start
the tourism by the means which encourages the business on large scale. The vision and
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objectives helps in identifying the key stakeholders who helps in initiating what is the basis
through which the promotion of the tourism and encouragement can be done by framing the
decisions on large scale during this pandemic or Covid – 19 crises.
The key stakeholders who are responsible and are in charge of delivering the objectives for
the basis that the tourism in the Deal town is maintained and the tourists visit the destinations
and the places which are in the Deal town. The objectives are framed so that various strategies
can be framed on the scale that to promote and initiate the business of touristy and this will also
help in planning according to the situation which is this Covid – 19 (Amerta and et.al., 2018).
The objectives and the vision helps in framing and initiating the basis of how the tourism can be
once again take the in charge of how to positively encourage and provide the tourists the safety
measures through which the tourism can be promoted specially of the Deal town and this helps in
making the frame of how the company is making the efforts towards what is to be done on the
scale of how the town and its infrastructure is combining the efforts to initiate and make the
successful tourist destination as the town is in the coastal region already which is inculcated with
all the essential elements such as architecture, pier, museums and tourist attractions. For
initiating the objectives, the strategies are to framed which helps the Deal town in making the
efforts for keeping the tourists safe in this current pandemic along with providing them various
safety measures and in this process the tourism protocols are also followed by the town and
through this various measures and rules are being framed which helps in the growth and
development of the town as well as for the tourism industry scale to reach the index as high as
possible (Ali and et.al., 2017).
By setting the frame and the vision the town planning is also done on the collaborative
patterns such as the environmental concerns, environmental concerns and other objectives and
visions which help in making the productive form of how the tourism can be encouraged
effectively and efficiently. The stakeholders play the major role in delivering the objectives
effectively and efficiently by the means that all the work and the purpose through which the
basic means is fulfilled. Tourism stakeholders include government association, visitors, land
owners, community and environment groups, tourism related organizations, developers etc.
These are the major stakeholders who are responsible and in charge of initiating the objectives
which are being framed for the sake of how the tourism business can be done effectively and in
significant manner. The basis of how the things are done and managed is on the verge of what
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are the measures and the steps which are taken in the planning of the strategies for which the
basic necessity is how to initiate the most effective cause of touristy in the Deal town.
Thus, vision and objectives are framed and are the basis to which the tourism is initiated on
the scale of tourism to be promoted in the Deal town effectively and efficiently on large scale
during this Covid – 19 or pandemic situation (Kalbaska and et.al., 2017). Various strategies are
framed which helps in initiating the tourism business run on scale of what is the basis of the
terms and the ways through which tourism business can be promoted on large scale. This also
helps in letting know what actually are the measures for the safety to be taken for the Covid – 19
crises as situation is affecting the tourism business on large scale.
E) Evaluate how your strategy is going to benefit the residents and visitors socially and
economically
The strategy through which the residents and the visitors will be benefitted socially and
economically is through what are the ways through which the purpose of the tourism industry
can be helpful and through this business can seek growth and development on large scale. This is
the major source through which the touristy can be promoted and can be developed through the
basic strategic plan or the planning done on the scale of what are the consequences of Covid –
19. This is the major reason why the strategic planning is to be done on the scale that all the
process of the how the tourism business can be done in an effective and efficient manner on large
scale (Helbig and et.al., 2017).
The strategy is to be framed on the scale that the process and the planning becomes
effective and this helps the business of tourism in making it more effective and efficient on the
scale of what is being done for the purpose of how to encourage and to engage the visitors and
the residents on the both socially and economically so that they are able to afford the cost of the
tourism and the destinations or the places where they find the whole process to be economically
effective on positive scale (Qingyun and et.al., 2021). The strategy which is going to benefit the
residents and the visitors is on the scale of how the business is being effective and efficient
which helps in acknowledging the purpose of how the tourism is benefitting the tourism
business. The strategy of how to make the people reside and the visitors attract from the
destinations and the places which initiates the whole process to be more effective and working
on the ways to create safety measures for the visitors and the residents so that they are able to
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travel in the town or visit place which does not creates problem to them socially and
economically.
This can be the major distraction as to how the visitors and residents can create the major
decisions as to what are the things that can be done on the major fronts and through this the
strategy is being framed which helps in knowing the major tasks that can be done on the scale of
what are the tourism rules and the protocols that are to be followed on large scale. This is the
major task which can be done on the scale of how the social and economical factors provides
benefits in improving the patterns and facilities which are provided by the framing of the strategy
and through this the major aspects of the tourism can be continued and this initiates the purpose
of how the social and economical factors encourage the various measures to be effective enough
for the cause of how the strategies are being framed on large scale (Kersulić and et.al., 2020).
The framing of strategies will help in knowing what are the measures through which the business
of tourism can be affected and this is done to ensure that the positive aspect is the only way
through which the panning and framing of the tourism infrastructure will help in analyzing the
various measures of the tourists being interested in the part of how to provide the comfort and
facilities to the visitors on large scale.
The social and economic factors are the major concern which helps the tourism business
in creating the pros and cons of how the business of tourism is being initiated and through this
the major concern is how the tourism helps in developing the social and economic factors on the
scales that all the points are taken into consideration of how the basis of how the tourism
business is helping in knowing what are the measures of the business of tourism and how it will
affect positively on the grounds that the social factors of the town in this case which is Deal will
help in identifying tourism best causes and effects on contrary of what are the business essentials
on the grounds of considering the effects and planning ways through which the tourism business
is being formulated for the sake of how effective and efficient the whole process is considered in
a significant manner (Aquino and et.al., 2018). Thus, the benefits the visitors and residents have
through the social and economic factors are on basis of how whole tourism process is being
initiated.
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CONCLUSION
Thus, it is concluded from the above report that benefits of strategic planning for tourism in
coastal area along with illustration with an example of destination that is benefitted from it was
explained. Further importance of collaborative planning was done for the tourism of the Deal.
Along with this, discussion was done for the benefits of this approach which is collaborative
planning during the Covid – 19 pandemic. A brief tourism strategy is being framed with the
vision and objectives of which addressed the current issues and challenges which the Deal town
is facing and how the vision and objectives were implemented along with identifying the key
stakeholders which helps in delivering the objectives on large scale. Furthermore, how the how
the strategy benefits the residents and visitors socially and economically were being analyzed on
large scale.
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