This report, prepared by Hassan Ujaimi for the Industry Consulting Project (BUS30009) at Swinburne University, provides an analysis of Cobb Lane, a Melbourne-based bakery. The report begins with an overview of Cobb Lane's current situation, including its founding, product offerings, revenue streams, and organizational structure. It identifies key challenges such as limited warehouse space, insufficient power supply, and competition from cheaper products. The report then outlines the client's requirements, focusing on the need for relocation to a larger facility, implementation of a continuous power supply, HACCP certification, expansion into new markets, and enhanced online promotion. The report also details potential information sources that can be used to address these challenges, including academic journals and industry publications. Finally, the report includes a skills audit and a personal development plan, highlighting areas for improvement in communication, research, decision-making, creativity, and acceptance of criticism. The report aims to demonstrate an understanding of the project brief and the client's needs, laying the groundwork for a more detailed analysis and proposed solutions in subsequent assignments.
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