Cobra Beer Marketing Campaign: Analysis of Contemporary Issues

This report details a marketing campaign plan for Cobra Beer, focusing on enhancing brand awareness and driving consumer engagement through various social media channels. The campaign leverages platforms like Facebook, Instagram, Twitter, and YouTube, utilizing the AIDA model to capture attention, generate interest, create desire, and prompt action. The report assesses the effectiveness of each communication channel and reflects on the learning gained from planning and executing the campaign. It emphasizes the importance of setting clear objectives, understanding consumer needs, and adapting strategies to achieve realistic and timely goals, ultimately aiming to boost revenue and attract potential customers. The analysis covers the use of transparent business policies on the company website to build trust and provide detailed product information.

Contemporary Issues in
Marketing

Table of Contents
Introduction......................................................................................................................................3
MAIN BODY..................................................................................................................................3
Campaign objective.....................................................................................................................3
Measurement of success..............................................................................................................3
Campaign plan.............................................................................................................................3
Communication 1: Facebook.............................................................................................3
Communication 2: Instagram............................................................................................4
Communication 3: Twitter.................................................................................................5
Communication 4: YouTube.............................................................................................5
Communication 5: Website...............................................................................................7
Reflection on Campaign..............................................................................................................7
Conclusion.......................................................................................................................................7
REFERENCES................................................................................................................................9

INTRODUCTION
Communication is key that is used by business so that more people might be associated
with the brand. Also, the report will present in detail marketing campaign plan that would be
used by cobra beer company to promote various products in different areas or regions. Moreover,
the study will analyse the power of Facebook, Instagram, website and other social media
channels to create awareness. Lastly, detailed reflection will also be presented to identify the
learning from the campaign under this study.
MAIN BODY
Campaign objective
The main objective of the cobra beer campaign is to create awareness among the customers
so that people are able to consume more variety of the beer products. Along, with that campaign
aims to build brand image so that more people are attracted towards the brand and its relevant
services
Measurement of success
The criteria of success would be through website and Facebook post as lot of people
nowadays are using both the mediums than compare to other where the audience is limited.
Furthermore, marketing campaign would be successful through various post and is easiest way to
communicating with large number of people living in different parts of the world in limited
timeframe.
Campaign plan
Campaign plan is the short term plan that is been developed by nay organisation so that
good sales might be generated within the specified timeframe. Moreover, through campaign plan
clear objectives are been set and also allows the company to build positive image among the
large number of consumers (Olson and et.al., 2021). Furthermore, campaign plan of the cobra
beer is only formulated so that more number of audiences are engaged and needs of the
community might be identified through its veracious products in the market.

Communication 1: Facebook
The above Facebook post of Cobra Beer would be promoted through the applying the AIDA
model that is been explained as follows:
Attention: The post of Facebook is made so that more people are attracted towards the brand
and beer product that is more popular among people. Moreover, company is selling the product
in attractive bottles that attract most of the consumer attention towards the brand.
Interest: For increasing the interest among target consumers the company is focusing on the
ingredients and elements that are available in the beer. Furthermore, beer is sold in the double
sized bottle available in the market. Hence, it develops the interest and needs among most of the
users (Desai, 2019)
Desire: For this element the above image that is posted on Facebook is made in way that is very
appealing to the target customers through posting the edition glass for delivering more
differentiated beer consumption experience.
Action: The main purpose of the post is to initiate action among the customers to purchase the
cobra beers products that might be consumed with various meals.
Communication 2: Instagram

For launching the beer campaign through the Instagram post would be very helpful for the
company as it would be able to identify the number of people that have liked the products and
through the comments it would be able to analyse the total reviews that are been provided in the
comment section by the people (Vieira and et.al., 2019). Furthermore, Instagram post also allows
to give the save for later feature where the consumers would be able to gather the details
regarding the products anytime in the future.
Communication 3: Twitter
The twitter post drives the attention of the people with the attractive image of beer truck
that says the brewed smooth for all food. Furthermore, using the help of the tweet, the
organisation delivers the message that beer now might be consumed with variety of meals and
also delivers the message of drinking responsibly to all its customers. Moreover, the attention
towards this post is derived through using the quality image of the logo so that more people are
able to identify the brand easily and authenticity (Christina, Fenni and Roselina, 2019). For the
action the company used caption like be the first one to put your taste buds to test. Moreover, in
the context of action it can be said that twitter post of the company used various hashtags so that
people are able to discover more about the brand and its related post. Thus, the desire of the
people is developed through seeing the number of tweets the people had done hence developing
the liking for the products

Communication 4: YouTube
The advertisment on the you tube is developed to make the target customers aware about
maufacturing of the beer through focuing on its qulaity and not compromising on the taste. Also,
the message is provided through fosuing on the tagline drink responsbily and live smooth. Thus,
through such taglines the orgnistaion is also pomoting thebrand and being socially responbile too

Communication 5: Website
The company is using transparent business policy where all the ingredients and available
products such as the cobra premium beer, cobra zero, king cobra etc. are clearly mentioned so
that people are able to acquires the knowledge about the content and sizes that are available.
Furthermore, through website the consumers would also be able to gather information regarding
various offers and discounts that are currently available on the website through purchase of
different beer products
Reflection on Campaign
From the overall campaign plan I have learned that planning done relating to campaign is
not easy as it requires lot of efforts and time of the appointed marketing team of any organisation
to launch the plan successfully into the target market. Furthermore, during the campaign plan I
have developed the communication skills that had helped in gathering opinions about the brand
and its products. Moreover, I have realized that major aim of campaign plan is to achieve
realistic and timely goals. Also, through campaign plan company would be able to generate
greater revenues and attract more potential customers towards the business
CONCLUSION
From the above report it will be concluded that the marketing campaign is best tool that
helps in communicating large number of audiences in limited time. Furthermore, the report had
described in detail about the campaign objectives and had also the marketing campaign through

Facebook, Instagram, twitter and YouTube post in detail. Lastly, detailed reflection had also
been presented under this report for clear understanding.

REFERENCES
Books and journals
Christina, I. D., Fenni, F. and Roselina, D., 2019. Digital marketing strategy in promoting
product. Management And Entrepreneurship: Trends Of Development. 4(10). pp.58-66.
Desai, V., 2019. Digital marketing: A review. International Journal of Trend in Scientific
Research and Development. 5(5). pp.196-200.
Olson, E. M. and et.al., 2021. Business strategy and the management of digital
marketing. Business horizons. 64(2). pp.285-293.
Vieira, V.A. and et.al., 2019. In pursuit of an effective B2B digital marketing strategy in an
emerging market. Journal of the Academy of Marketing Science. 47(6). pp.1085-1108.