Business Expansion Project: Risk Analysis of Coca Cola Amatil

This report presents a comprehensive risk analysis of Coca Cola Amatil (CCA), focusing on its operations in the Asia-Pacific markets and its strategies for business diversification and growth. The report begins with an introduction to the concept of risk and its relevance to multinational companies, followed by an overview of the scope and process of risk management at CCA. A detailed PESTLE analysis of Australia, CCA's home country, is provided to assess the political, economic, social, technological, legal, and environmental factors affecting the company's risk profile. The report identifies both internal and external stakeholders and analyzes the strengths and weaknesses of CCA's existing risk management approach. Furthermore, the report delves into the critical success factors, goals, and objectives of CCA's business expansion project, outlining potential risks such as market competition, cyber threats, natural disasters, and economic fluctuations. The analysis includes a table detailing various risks, their impact, and proposed risk response strategies. Finally, the report outlines a timeline for risk management implementation, emphasizing the importance of continuous monitoring and adaptation to changing market conditions. The report is structured into three assessment tasks, including an email communication and a detailed risk register, providing a holistic view of CCA's risk landscape and mitigation strategies.