Marketing Report: Coca-Cola's Product Lines and Strategic Analysis

This report provides an overview of Coca-Cola's product lines, focusing on tea, beverages, and juice drinks. It begins with an introduction highlighting Coca-Cola's market leadership and diverse product portfolio, including Coca-Cola Zero, Dasani, and many others. The report then delves into specific product lines, starting with Gold Peak Tea, detailing its flavors, target market, and marketing strategies. Next, it examines Sprite, discussing its market position and the marketing approaches used to maintain its popularity. Finally, the report analyzes Minute Maid, exploring its product range, historical context, and strategies for promoting fresh juice concepts. The report concludes with references to the sources used, providing a comprehensive understanding of Coca-Cola's marketing fundamentals and product strategies.

Marketing fundamentals

Table of Contents
INTRODUCTION...........................................................................................................................1
Product line: Tea..........................................................................................................................1
Product line: Beverage.................................................................................................................2
Product line: Juice drink..............................................................................................................2
REFERENCES................................................................................................................................4

INTRODUCTION
Coca Cola is the leader in the cola industry. It is a beverage company which supplies
distinct products in many countries (The Coca Cola Company, 2017). Such company has highest
brand value in the competitive market. It has widest portfolio in the beverage industry. Some of
its products includes coca cola zero, dasani, powerade, diet coke, georgia, fanta, del valle, gold
peak tea, minute maid and many more.
Product line: Tea
Gold peak tea: it is ready to drink ice tea launched in the year 2006. it is basically a diet tea
which satisfies the thirst of tea. It is made through the tea leaves and provide best taste to its
customers. It has variety of flavours. Such product is available in the plastic bottle in individual
sizes. It includes various flavours such as lemon tea, green tea, raspberry tea, diet tea, extra sweet
tea, peach tea. All such types are available at all the participative restaurants across multi
national market. The product is produced after understanding the customers taste, preferences
and personal health reviews. Such product is popular among the youngster as it contains some
refreshing ingredients, nutritional values (Fooducate Ltd, 2019). The managers of Coca Cola
formulates and implements effective marketing strategies for promote. such product benefits the
company by attracting various customers who are health conscious. It is a combination of
mountain grown tea, real sugar along with filtered water. This product will cover the biggest
marketing as well as investments to attract and retain the potential customers towards it.
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Product line: Beverage
Sprite: Sprite is another popular product of Coca cola company and it is lemon & lime flavour
soft drink (Sprite, 2019). It is a colourless, lime flavoured soft drink which causes no harm to
customers body and only contains ingredients such as flavoured soda, fructose corn syrup, and
filtered water. Such product is available in plastic bottles and diet cokes. It benefit the company
by developing effective marketing strategies to promote this product and because of their brand
popularity, customer easily attract with it. Company use their wide distribution channel to make
them available for their customers and give tough competition to the Pepsi company.
Product line: Juice drink
Minute maid: it is a product line of soft drink available in various juice flavours (The Coca Cola
Company, 2019.). Such product is available from almost 74 years in the international market.
Usually associated with lemonade or orange juice, the product gives a refreshing experience with
a taste of real fruits. Unlike other drinks, Minute-Maid preserves the concept of fresh juice by
keeping the pulpiness of fruit in the drink too. It is one of the first products to promote the juice
concentrate, making the pulpiness content as its point of difference among its competitors. It
benefits the company by introducing new minute-maid smoothie makers in three delicious
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flavours viz. Tropical strawberry, banana and peach flavours. The preparation of juice is quickly
along with easy to prepare.
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REFERENCES
Online:
Fooducate Ltd. 2019. [Online]. Available through: <https://www.fooducate.com/product/Gold
%20Peak%20Green%20Tea/A3E20E88-4D59-11E0-A55F-1231380C180E>
Sprite. 2019. [Online]. Available Through:
<https://www.coca-colajourney.com.au/brands/sprite>
The Coca Cola Company. 2017. [Online]. Available through: <https://www.coca-
colajourney.com.au/brands/sprite>
The Coca Cola Company. 2019. [Online]. Available through: <https://www.coca-
colaindia.com/minute-maid-brand>
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