Analysis of Coca-Cola's Information Systems Using App Annie

This report analyzes Coca-Cola's use of App Annie to facilitate data-backed decision-making. The report highlights how Coca-Cola leverages App Annie to understand market trends, customer engagement, and competitive strategies. It also explores how the company manages information, including storage, creation, and backup, to enhance operational efficiency. The report emphasizes the importance of information systems in the business context, focusing on how App Annie contributes to global market presence and client interactions. The conclusion summarizes the implementation of App Annie within Coca-Cola and suggests how to address operational and visibility issues through innovative IT solutions.

Individual Reporting in Word
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Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
REFERENCES................................................................................................................................4
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INTRODUCTION
The report is based on the Coca cola firm which mainly used the App Annie to facilitate its
data backed decision-making. The role of information with coca cola business is to understand
the need and requirement of business expansion whereas information will help for decision
making in the workplace.
The information will be shared and used effectively through App Annie in the organization
to interact with client. It will understand the preferences of client towards particular item.
MAIN BODY
Determine the key factors in matching information system within Coca cola
App Annie encouraging the user to engage with the Coca cola. Therefore, it automatically
increases the demand of organization in global marketplace. Through App Annie, it must include
the data source and aggregated information from over 1-million apps.
According to case study, it has concluded that Coca cola will consider the key factors such
as boost network performance, market trends, competitive strategies, customer engagement.
These are matched with the information system within coca cola while increasing the targeted
campaigns.
As per case study, it has identified that Coca cola firm appraise the information handling
through Annie application while storage, creation, backup, copying, amendment and destruction.
(Pearlson, Saunders and Galletta, 2019).
CONCLUSION
From above discussion, it has summarised that formulating idea for implementing the use of
App Annie in coca cola and contribute towards generating the policies which help for identifying
on-going issues such as operational efficiency in application, lack of visibility and so on. These
type of IT issues can be addressed by using innovative idea.
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REFERENCES
Book and Journals
Pearlson, K.E., Saunders, C.S. and Galletta, D.F., 2019. Managing and using information
systems: A strategic approach. John Wiley & Sons.
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