HI6006 Competitive Strategy: Analyzing Coca-Cola, Apple, Ford & Zara

This report provides a comprehensive analysis of competitive strategies employed by Coca-Cola, Apple, Ford, and Zara, focusing on their globalized supply chains and market entry modes. It examines the positive and negative impacts of globalized supply chains on Coca-Cola and Apple, highlighting cost efficiency, innovation opportunities, and potential risks like uncertainty and management issues. The report also explores the target markets and entry strategies of Zara and Ford, evaluating their effectiveness in reaching specific customer segments and expanding into international markets through methods like joint ventures, franchising, and exporting. The analysis includes a detailed review of relevant literature, providing a robust understanding of the strategic choices and their implications for each company's success.

Management
Competitive strategy

Globalized supply chain
Globalization and across
the board Internet
network are offering to
ascend to broadened and
interconnected supply
chains that mismatch the
globe.

Globalized supply chain-Coca-
Cola
 Company is following globalized supply chain to
meet the requirements of the new customers in
the growing market.

Continue…
 The association is globalized in 2 Dimensions.
Vertically, organization is globalized along the
inventory network and of pertinence of the
diversifying framework. The inventory network of
the organization contains 300 packaging
accomplices over the world.

Continue…
 On a level plane, the organization is globalized in
various areas that incorporates 6 working
gatherings, for example, Eurasia, Europe, Africa,
Latin America, North America, and pacific.

Positive Impact of globalizing
supply chain on Coca-Cola
 Cost-efficient
 Create opportunities to increase the new
customer segments.

Continue…
 Open doors to make the product innovative with
the use of the advance technology
 Brings improvement in the quality

Negative Impact of globalizing
supply chain on Coca-Cola
 Risk of uncertainty
 Large-scale management
issues (distribution and
inventory issues).

Continue…
 Legal issues (while expanding the business
operation in international market)
 Requirement of the huge fund for the investment

Evaluation of the Impact
 Considering the positive and negative impact of
globalized supply chain of Coca-Cola. The
globalized supply chain helps the Coca-Cola
company to get success in the market. Though,
for achieving the same company worked hard.

Globalizing the Supply
Chain- Apple