This report analyzes the international business challenges faced by Coca-Cola, with a specific focus on the impact of government regulations on sugary carbonated drinks and the increasing market competition. The report highlights the sustainability risks associated with soda taxes and other governmental policies. It explores the importance of adapting to these regulations to maintain a competitive edge. The report recommends that Coca-Cola adopts an integrated quality management system to address the challenges and ensure long-term sustainability. This approach involves managing product and ingredient safety, differentiation strategies, and extending commitment across all departments. The conclusion emphasizes the threats to Coca-Cola's growth, the relevance of various international marketing strategies, and the cost-effectiveness of quality management systems in adhering to standards.
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