Business Ethics Report: Coca-Cola's CSR and Ethical Considerations

This report provides a detailed analysis of Coca-Cola's Corporate Social Responsibility (CSR) program. It begins with an introduction to business ethics and CSR, then examines Coca-Cola's CSR initiatives using Carroll's Pyramid, which includes economic, legal, ethical, and philanthropic responsibilities. The report investigates whether economic responsibilities are a component of CSR, analyzing Coca-Cola's commitments, industry regulations, and legal compliance, including a data breach incident. Recommendations are provided for operating a global CSR program, considering the context of European, African, and Asian markets. The report concludes with a summary of the findings and references relevant sources. The assignment aligns with the brief requesting an evaluation of Coca-Cola's CSR program to advise clients on ethical investments.

BUSINESS
AND
ETHICS

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
A. Coca Colas CSR Programme using the dimensions of Carroll's Pyramid.............................1
B Economic Responsibilities are a component of CSR..............................................................2
C. Analysis of coca cola on the basis of its Commitments, Industry regulations and Law........3
D. Recommendation to operate global CSR programme considering to Carroll's pyramid in
the context of European, African and Asian...............................................................................4
CONCLUSION ...............................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
Ethics is a subject of social science that is related with social values and moral principles.
Business ethics can be termed as a study of proper business practices and policies regarding
potentially controversial issues, such as fiduciary responsibilities, bribery, insider trading,
corporate social responsibility, discrimination, and corporate governance (Crane, and Matten,
2016). In this report select company Coca Cola, is an American corporation, and retailer,
marketer and manufacturer of non-alcoholic beverage syrups and concentrates. The company
best known for its flagship product coca cola, invented in 1886.
This reports covers CSR programme using the dimensions of Carroll's pyramid such as
ethical, economics, philanthropical and legal responsibilities, find out that economic
responsibilities are a component of corporate social responsibility or not. Analysis of coca cola's
commitments including law and industry regulations. Recommendation on company operate
global CSR on national and regional basis and explain relevancy with Carroll's pyramid in
African, European and Asian context.
MAIN BODY
A. Coca Colas CSR Programme using the dimensions of Carroll's Pyramid
Corporate social responsibility is a kind of corporate self regulation integrated into a
business model. CSR policy utility as a improved in, self regulating execution where by a ensure
and business monitors. Its active cooperation with the ethical standards, international norms, and
spirit of the law (Hopkins, 2012). Corporate social responsibility has been approximately since
the 1950s, its activity took and value hold much later. The base of what consider to be the
modern definition of CSR is frozen in Archie Carroll's pyramid of corporate social
responsibility.
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In this pyramid a corporation has four types of responsibilities. The first one and most
evident is the economic responsibility to be gainful. The second one is the legal responsibility to
conform the laws set forward by society. The third one which is closely linked to the second, is
the ethical responsibility. That is to do what is right even when business not obligate to do so by
law. The fourth one is the philanthropic responsibility. It is also called the discretionary
responsibility, it is best described by the resources impart by corporations towards cultural,
educational, social and recreational purposes.
B Economic Responsibilities are a component of CSR
Yes, I am agree economic responsibility important part of Corporate social responsibility.
Economic responsibility is to be profitable for principles by delivering a good quality product at
a fair cost due to customers. As a central status or demand of existence, businesses have an
economic responsibility to the society that license them to be sustained and created (Pearson,
2017). At first, it may seem different to consider about an economic prospect as a social
responsibility, but this is what it is because business, society expects, organizations indeed
requires to be able to continue themselves and the only way this is possible is by being gainful
and able to incentivize shareholders or owners to invest and have enough resources to continue
in operation. In its beginning, society views enterprise and organization as institutions that will
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make and sell the goods and services it desires and needs. As an motivator, society allows
businesses to take profits. Business are create profits when they add worth, and in doing this they
welfare all the neutrals of the enterprise.
Profits are necessary both to reward owners, investors and also for business growth when
profits are endowed back into the business. Managers, CEOs, and entrepreneurs will certify to
the critical foundational on return on investment and value of profitability as inducement for
business occurrence. Almost all economic group of the world acknowledge the essential
importance to the social group of businesses for making profits. While thinking about its’
economic responsibilities, businesses employ many business concepts that are directed towards
financial effectiveness – host of professional concepts, operations, investments, marketing, cost-
effectiveness, strategies, and attention to revenues focused on grow the long-term financial
success of the organization (.Schneider, and Schmidpeter, 2012).
C. Analysis of coca cola on the basis of its Commitments, Industry regulations and Law
Coca cola has admitted to a data breach after an employee stole dozens of laptop over the
source of six years. The stolen laptops went unnoticed and contained the sensitive data of 74000
individuals. The employee stole a total of 55 laptop from coca cola's Atlanta offices. Some of the
laptops belonged to a bottling company acquired by coca cola in 2010. the unnamed former
employee was in charge of equipment disposal.
If they slip into wrong hands, could content a data breach
Organisation need to be sure they have a firm appreciation on their data, know where and
when it has been copied or transferred and ensure that methods such as encoding are in place in
case it falls into the wrong hands.
Unencrypted Data and lack of proper supervision caused the breach
Coca Cola didn't accomplished the laptops controlled personal information until they
were found in November and December 2013. In total, the laptops checked 18000 personal
records with social security numbers, plus 56000 records with other types of sensitive data. The
affected individuals will be contacted as soon as possible. Coca cola failed to encode the records
although the company's safety policy assertion encryption is essential. When trying to justify the
hold between the discovery in December and their declaration of the break on January 24th, coca
cola declared (Suliman, Al-Khatib, and Thomas, 2016). To action the process, brought in excess
unit that worked long hours, including through out the weekends and holiday period. Coca cola
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had a security policy in spot all the same thy failing to match to the policy. A laptop certificate
policy must be implemented and enforced on employees to ensure sensitive information remains
confidential.
D. Recommendation to operate global CSR programme considering to Carroll's pyramid in the
context of European, African and Asian
Carroll's pyramid four part important for corporate social responsibility to operate of
national and regional basis was originally stated as follows: corporate social responsibility
include the economic, legal, ethical and discretionary expectations that society has of
organizations at a given point in time (Carroll's pyramid. 2018). This set of four responsibilities
in the context of Asian, European and African have play important role, whether they have
different policies for business but they are code of conduct to creates a foundation or
infrastructure that helps to delineate in some details. When Carroll developed original four part
construct of CSR and then pyramidal depiction of CSR (1991), it was clearly done with
American type capitalistic societies in mind. At the time, CSR was most prevalent in these more
free enterprises societies. The glocal drivers of CSR, suggest that cultural tradition, political
reform, socio economic priorities, governance gaps and crisis response are among the most
important. Spence, Matten and Crane do a nice job discussing CSR in developing countries, CSR
in developed countries, and CSR in emerging/transitional economies (Weiss, 2014).
In addition to issue being elevated about the relevance of CSR and, hence, the CSR
pyramid in various sections, the other may be said for its relevancy in assorted global contexts.
Contexts of curiosity here might include Civil sector, public sector and private society
organizations. In one special conjectural article, Laura Spence sought to reframe Carroll's CSR
pyramid, better its connection for small business.
CONCLUSION
In this report concluded that corporate social responsibility important part of every
organization, it helps to apply ethics in business. Code of conduct and many other policies apply
on Coca Cola that will conduct economical, legal, social and discrimination responsibilities.
Each policies plays important part for justify policies and recommended that in Asian, African
and European world also apply in business organization.
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REFERENCES
Books and Journals
Crane, A. and Matten, D., 2016. Business ethics: Managing corporate citizenship and
sustainability in the age of globalization. Oxford University Press.
Hopkins, M., 2012. The planetary bargain: Corporate social responsibility matters. Routledge.
Pearson, R., 2017. Business ethics as communication ethics: Public relations practice and the
idea of dialogue. In Public relations theory (pp. 111-131). Routledge.
Schneider, A. and Schmidpeter, R., 2012. Corporate social responsibility. Verantwortliche
Unternehmensführung in der Praxis, Berlin ua.
Suliman, A. M., Al-Khatib, H. T. and Thomas, S. E., 2016. Corporate social responsibility.
Corporate Social Performance: Reflecting on the Past and Investing in the Future. p.15.
Weiss, J. W., 2014. Business ethics: A stakeholder and issues management approach. Berrett-
Koehler Publishers.
Online
Carroll's pyramid. 2018. [Online] Available Through: <https://www.growyourgiving.org/giving-
blog/pyramid-corporate-social-responsibility>
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