Detailed Strategic Business Plan: Coca-Cola Company

This document provides a detailed business plan for the Coca-Cola Company. It begins with a company description and outlines long-term aims and launch goals, followed by a SWOT analysis that assesses the company's strengths, weaknesses, opportunities, and threats. The plan includes a vision statement explanation, market analysis covering target markets, market trends, and competitor profiles. It also incorporates market segmentation, a PESTEL analysis, and a sales strategy. The plan further addresses research and development, management organization, and financial projections, including profit and loss accounts, balance sheets, and cash flow projections, as well as funding requirements. The plan concludes with a comprehensive list of references. This business plan provides a thorough overview of Coca-Cola's operations and strategic initiatives, offering valuable insights into its business model and future direction. The document is contributed by a student to be published on the website Desklib. Desklib is a platform which provides all the necessary AI based study tools for students.

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Coca-Cola Business Plan

Company Description
Coca-Cola is one of the United States of
America's international manufacturers
beverage concentrates
Coca-Cola provides over 350 brands across
different countries in the world
The company deals in many other brands,
including Fanta, Sprite, Minute Maid,
Powerade sports beverage, Nestea

Long term Aims of the Business
To reach the maximum of their respective
target customers in respect to the new
product
To spread the product's maximum business
and brand-related information
To acquire the highest distribution channels
for its new product
To have their new product reach every
geographical area where its potential
customers stay

The launch Goals and Objectives
Building awareness of the new product
Gaining Trial for the new product
Adopting the product
Growth Sales of the product
Coca-Cola product Growth
Coca-Cola Profitability
Coca-Cola Product Enhancement

SWOT analysis (Internal)
Strengths
Coca-Cola brand reputation and recognition
The company has extensive channels of distribution
Strong partnerships with different bottling companies
Great marketing and advertising capabilities
Weaknesses
Competition with other products such as Pepsi
Sugar taxes in some countries influence the pricing strategy of the
Company's products (Colantuoni, 2015).
Company’s structural changes have led to uncertainties in the
organization
The perception that Coca-Cola products are unhealthy
( Wijngaarden et-al, 2012)
Negative publicity in different countries

SWOT analysis (Internal)
Opportunities
Possibility of experiencing an increase in sales in developing
countries
Marketing expansion through acquisitions and partnerships
Adopting an advanced supply chain system
Increasing its presence in different developing countries
Threats
Controversy concerning the company's usage of water
Stiff competition from its competitors both locally and globally
( West, 2015)
Weak product portfolio in terms of the company's healthy or
non-carbonated drinks
Scarcity of raw materials

Vision statement explanation
People: Coca-Cola intends to create a good working area where
individual employees get inspired to become the best
Portfolio: Coca-Cola intends to introduce to the people different
high-quality brands, which satisfy its customers through
anticipation of their needs and desires
Partners: Coca-Cola plans to nurture a group of different suppliers
and customers in the creation of an enduring and at the same time
mutual value
Planet: Coca-Cola wants to operate responsibly in the creation of a
difference through supporting and building communities, which are
greatly sustainable
Profit: Maximizing the organization’s long-term shareholder
returns as it stays focused on its respective responsibilities
Productivity: Operate as a highly effective, fast-moving, and lean
organization.

Market analysis
Under this section, the covered aspects
include
Target market
Total Market valuation
Targeted Share or revenue
Market trends
Profile of competitors
Competitive advantage
Benefits to clients

Market segments
The market segments used by the company
are listed below
Geographical Segmentation
Consumption place
Type of Product
Demographics
Targeting
Positioning

PESTEL analysis
In this section, I present you the following
factors;
Political factors
Economic Factors
Social factors
Technological Factors
Environmental Factors
Legal factors

Sales Strategy
The Coca-Cola Company will sell its Coca-Cola product
through various distribution channels.
Coca-Cola Company still has the responsibility of owning this
new brand, and has to undertake its consumer brand initiative
of marketing (David and John, 2009).
The Company's different bottling partners will produce, pack,
and then distribute the Coca-Cola product to vending partners
and customers (Ahmed & Vishnu, P, 2014).
In selling the new Coca-Cola product, the Coca-Cola bottling
company’s partners will work together with stores,
restaurants, suppliers, convenient stores
The product will further be distributed to different retail
outlets, restaurants, corner stores, petrol stations, and many
other areas.

Research and development
Technology Roadmap
Team
Methodology
Platforms Used
Milestones to be achieved
Research and Development
Technical Partners
IP, Patents, copyrights, and brands