Business Management and Innovation Report: Coca-Cola Analysis

This report provides an in-depth analysis of Coca-Cola's business management and innovation strategies. It begins with an introduction to the company, highlighting its focus on empowering women, protecting the environment, and enhancing communities. The report then explores Coca-Cola's range of innovations, including efforts to reduce plastic usage and develop healthier beverage options. It identifies the reasons for selecting Coca-Cola for analysis, emphasizing its market dominance, production capabilities, and global presence. The report addresses the challenges Coca-Cola faces, such as competition from Pepsi, changing consumer preferences for healthier drinks, and water scarcity. It proposes selected ideas and feasibility studies, including sustainable development initiatives, market positioning adjustments, and partnerships with food chains. The report also examines the potential impact of these changes on people, resources, and the organization. It outlines an operational plan with budget, timeline, and responsibilities, along with a communication plan to introduce the new system. Finally, the report suggests a learning and development strategy focusing on environmental aspects and a monitoring and evaluation strategy to assess progress, with references to support the analysis.

BUSINESS MANAGEMENT
AND INNOVATION
TECHNIQUES

.
Introduction
Coca Cola is one of the largest brands in the
beverage market. It was founded in the year 1984
by Roberto Goizueta, the then chairman of Coca
Cola.
The Company aims to prioritize in the three major
areas as :
 Empowering Women
 Protecting the Environment
 Enhancing the Communities (The Coca-Cola
Company 2019).
The Company looks forward to achieve a sustainable
development in the market and continue to rule as
the leader in the production of beverages (soft

 The Coca Cola Company is working hard on the production of less
plastics and re-using the maximum of the plastic wastes
produced. However, this approach limits only in the United States and
the developed countries while the situation is becoming worse in the
developing nations (The Coca-Cola Company 2019).
 The Company is manufacturing a newer versions of coke like Diet
Coke that uses less sugar.
 The Company is also focusing on Women Empowerment, however, it
fails to make enough attempts to reduce the water usage for its
production system. The Company shall use glass bottles and aluminum
cans to substitute plastic containers (www.theguardian.com 2019).
Range of Innovations

Why is Coca Cola chosen?
 Coca Cola is a Company that holds a majority of market shares,
controlling an approximate of 60 percent of the global non-alcoholic
drinks (The Coca-Cola Company 2019).
 The Company excels in a saturated line of production of soft drinks
and carbonated drinks.
 The Company has its headquarters in Atlanta, Georgia, United
states with more than 900 bottling and manufacturing bunits across
the globe (The Coca-Cola Company 2019).

Challenges
 The Company faces several challenges in the recent times by
losing a considerable percentage of market shares to Pepsi and
some to the new entrants in the market.
 The market is adapting rapidly with consumers moving under a
shade of healthier versions of beverages with preferably low
sugar content (The Coca-Cola Company 2019).
 The water scarcity across the globe has resulted into a difficult
situation for Coca Cola to thrive in the market, as water remains
its main ingredient for its products.

Challenges
 The Company faces several challenges related to its situation in the
financial market with too much debt and lack of money for investment
or innovation.
 The Company increased its sales by a large amount when it switched
to the potable plastic bottles. However, these were tremendously
harmful as the Company failed to recycle these and it led to the
situation of toxic plastic waste accumulation
(www.thehindubusinessline.com 2019)
 The saturated line of production also gives less scope of a competitive
position for the Company (PepsiCo, Inc. Official Website 2019).

 The Company shall look into the situation of sustainable
development and shift to producing healthier versions of
beverages and food items. The company should also partner with
other food chains or restaurants to increase its sales (PepsiCo, Inc.
Official Website 2019).
 The Coca Cola Company needs to take care of its market
positioning as it is losing market shares and make necessary
amendments to look into the interests of the stakeholders.
Selected Ideas and
Feasibility

 The Company shall look into the situation of sustainable
development and shift to producing healthier versions of
beverages and food items. The company should also partner with
other food chains or restaurants to increase its sales (PepsiCo, Inc.
Official Website 2019).
 The Coca Cola Company needs to take care of its market
positioning as it is losing market shares and invest in other
options of food, looking at the water crisis. The new system
shall look into these and add to the environmental development.
Potential Impact of the new
system on the people,
resources and organization

 The Company should partner with emerging food chains and
fast – food brands to add to its sale as those shall boost the sale
of complementary products like soft drinks like Pepsi has done.
(PepsiCo, Inc. Official Website 2019).
 The Coca Cola Company needs to take care of its market
positioning as it is losing market shares and make necessary
amendments to look into the interests of the stakeholders.
Operational plan including
budget, timeline and
responsibilities

 The Company can put forth press releases and organize press
conferences to let people know about their innovations and quality.
 A presence on the interactive media platform like the social media
shall help the Company to directly reach out to its consumers and
suppliers.
 The Coca Cola Company needs to develop persuasive
advertisements to take care of its market positioning and retain a
social status in the market.
Communication Plan to
introduce the new system

The Coca Cola Company should focus primarily on the
environmental aspects of reducing plastic wastes and water usage
(www.theguardian.com 2019).
It should, thereby, focus on improving its line of production by
introducing food items. It should also focus on the development of a
healthier line of foods and partner with other leading fast food chains
to promote sales and growth. This shall improve its market positions
and favor the interests of the investors as well as the stakeholders.
Learning and Development
Strategy

The Coca Cola Company needs to develop a proper Audit
facility to organize the tasks and hire passionate professionals who
would be interested in working their way out for the Company as well
as target Environmental Sustainability.
Monitoring and Evaluation
Strategy

REFERENCES
PepsiCo, Inc. Official Website. (2019). Product Information. Retrieved 1 September
2019, from https://www.pepsico.com/brands/product-information
The Coca-Cola Company. (2019). Economic Opportunities. Retrieved 17 July 2019,
from https://www.coca-colacompany.com/stories/economic-opportunity
www.theguardian.com/environment/2003/jul/25/water.india. (2019).
www.thehindubusinessline.com/companies/pepsico-replaces-coca-cola-as-
dominos-beverage-partner/article25371040.ece. (2019).

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