This report provides a comprehensive analysis of Coca-Cola's business environment, examining both internal and external factors. It begins with an introduction to the business environment and its impact on organizational success, focusing on Coca-Cola as a global case study. The report explores the relationship between different organizational functions, including marketing, human resources, operations, and finance, and their connection to business objectives. It then delves into the positive and negative impacts of the macro environment on Coca-Cola, including political, economic, social, legal, and environmental factors. The report also conducts a SWOT analysis to assess Coca-Cola's strengths, weaknesses, opportunities, and threats, and examines how these factors interrelate with the macro environment using PESTLE analysis. The report concludes with a summary of key findings and implications for Coca-Cola's strategic planning and overall business performance.