Coca-Cola: Challenges, SWOT Analysis, and Recommendations Report

This report provides a detailed analysis of Coca-Cola, focusing on the challenges and opportunities faced by the company, particularly in the context of Seychelles Breweries. The report identifies key issues such as high taxation on sugary drinks, health concerns related to caffeine consumption, and competition from global rivals like PepsiCo. A SWOT analysis is conducted to evaluate the company's strengths, weaknesses, opportunities, and threats, considering factors like brand image, customer loyalty, product diversification, and environmental concerns. Solutions are proposed, including maintaining sufficient stock of raw materials, extending the healthy beverage line, and enhancing corporate social responsibility through recycling and renewable energy initiatives. Recommendations include investments in marketing, strategic partnerships, and revamping product offerings to improve the brand's appeal and competitiveness. The report emphasizes the importance of a productive and innovative work environment to boost business performance.