Strategic Leadership in Coca-Cola: CEO Styles, Decisions, and Impact

This report provides an in-depth analysis of the leadership styles of several Coca-Cola CEOs, including Robert Goizueta, Douglas Ivester, Douglas Daft, and E. Neville Isdell. It examines their managerial, visionary, and achievement-oriented approaches, evaluating how these styles influenced the company's strategic decisions and its ability to navigate challenges. The report assesses the effectiveness of each leader in enhancing Coca-Cola's performance, considering factors such as market changes, financial strategies, and the introduction of new products. Furthermore, it discusses the appropriateness of the board's decisions in selecting and, in some cases, removing these leaders, providing a comprehensive overview of the leadership dynamics within Coca-Cola and their impact on the company's trajectory. The analysis highlights the importance of leadership in adapting to global tastes, managing financial crises, and fostering a culture of innovation.

INTRODUCTION
The coco cola company is the worldwide leading organization related with the beverages
including non intoxicating serving, sweetener, foodstuff. It provides 450 brands all over the
world in more then 150 nations. There are some sugar free drinks associated with this brand like
zero sugar cock, coconut water, sprite, green tea , FANTA. By considering bottling members it
employees more than 690,000 people across globally. It provides wide range of scope, wide
range of services, wide range of different items associated with coca cola and diversify its
business through out the world. It also make some environmental friendly equations in order to
protect environment from disaster or harm. Before coming to market for consumption purpose
coca cola adopted some laboratory testing techniques in order to prove its health related
concerns. Today in this world , there is a great demand of this product. There are some strategies
associated with this company according to the products and services . The different products
associated with coco cola are manufactured by latest and best technological services. The
company maintain high quality standards according to the water, chemicals, flavours ,
preservatives, acid regulators in order to make the product as valuable and healthy (Boersma,
2014).
TASK 1
1 Examine the leadership styles of the following CEOs of Coca-Cola: Robert Goizueta, Douglas
Iv-ester, Douglas Daft and E. Neville Is-dell.
According to Douglas,Leadership style can be represented as managerial,visionary or
plan of action. The visionary style is based on the visualizations of thoughts, experiences and
ideas. Visualization is based on the complete observation of different situations and conditions in
order to achieve aims and objectives. Managerial leaders roles rare based on the risk and
assessment criteria of attaining targets in order come with all the expectations and aspirations
and fulfil basic necessities. They involved in decision making procedure with the team
members. They are considered as conservative and regulative (Leavy, 2012) . Conservative in
the sense of conserving and protecting all the powers and regulative in the sense of regulate all
the duties and rules according to the organization associated with the leaders. Leaders are very

determines influences the positive environment among the team members. They are very
enthusiastic and provides motivational thoughts and ideas in organization . Democratic leader are
those leaders who assist democracy or freedom among the team members. By taking their ideas
and concepts , they are broad thinker and very responsible towards the organization.
Participative leaders are those personality trait of a leader in which they involve in all the good
and bad situations of the organization culture. They provide their complete participation and
interest according to handle all the disputes and attending all the welfare programmes associated
with organization culture. Visionary leaders are very imaginative or ideological . They believe
in changing a thinking of the people by changing their mind and boos-ten up their morale . They
believe that change is the only thing which is constant in the life. Without change one cannot
survive, it is important for an individual to change according to the situation and factors. In order
to change the world, one should adopt change by self. This is the very powerful methods or idea
in order to achieve success in life or to become successful. Achievement oriented leader are
those who completely focus on to achieve targets and make strategies according to that. They are
very determined and strong leaders. They influence the team by hard-working and smart
thinking. They encourage their team in order to influence confidence building methods or ideas.
They are very supportive leaders. They support the team as well as the organization in difficult
situations by introducing new methods of problem solving analysis. They create performance
development strategies with the help of managers and high authority in order to improve or
develop the performance of the employees. The basic and important motive of the leaders to
impart motivation by encouragement and appreciation. The leadership is the process of influence
between a leader and those who are followers. The role of leader is to influence the team
members in order to perform well and attain targets. These are above styles and character traits
of leaderships (Weed, 2014).
Robert Woodruff, was considered as coca colas sole quality agent in order to revived the
company by taking the role of CEO in the year 1923 at the same position for many years. The
strategy created by him was related to revitalize the company in order to put some extra efforts in
his work by changing and updating new methods of COKE”S development . The personality trait
of Iv ester's was brilliant at that time due to his rationality and organized way of processing and
operating the organization. The time when he was under the supervision , the UK controllers and
several administrators such as Disney and wall mart was disoriented by coca cola. The

disorientations of coca cola stores consisted of coca cola organizations had also taken place at
the time. During the time of Iv ester's session the faint status of us dollar which has contributed
to the coca colas earnings get stronger and powerful.
According to Daft, he made the strategy of passion of learning the various contrasting
tastes globally , through his own learning experience. He was a very valuable and motivated
leader at that time and believe in experiencing the different cultures and world preferences. He
profound his leadership role at coca cola by the strategy of adopting respects for many deviation
and sameness across the world and different types of civilization or tastes. He was a very leader
at the time of his governance and not like communicate, share and facing the media, he was not
like to advertising his personalty traits. He was known to conflict resolving leader at the time of
his tenure. He perform well in order to maintain good and friendly relations with the coca cola
enterprises with respect to improve the business and trade strategy. Under the supervision of
drafts , there was an amazing improvement in making new goods in order to change the calcium
ameliorated servings into vitamins fortified drinks. These are the following changes and
renovations made by different leaders in order to make coke a best deal. The effectiveness of
leadership styles of leaders emphasizes on the users tastes and selections, the basic aim is to
diversify the trade opportunities in order to provide enormous no of servings with several distinct
assortments. The motive is to made the servings by taken into considerations of wellness profits.
The seriousness is made with following executives, container fillers, share holders, and different
assemblage. The objective of the leaders is to make the more valuable in the forthcoming days
then foregone.
2 How effective were their leadership styles in navigating Coca-Cola through the strategic
challenges it faced and in enhancing its performance?
According to Goizueta visualization coca cola become very less progressive and
discovered the aspirations of major changes. He again discovered the idea of making changes
according to the world changes. By taking risks he adopted some changes according to the
progress of the coca cola. And as a result the company engages in many business activities like
soft drinks, tea, beverage, plastic, power apparatus, industrial water treatments and chemical
compound plants. He developed the idea of economic earnings as a result, the method of
economical worth added is regarded as an instrument for increasing share owner financial
condition. He adopted the rational style in order to create wealth . The net production of coca

cola was 85 % in foreign countries. Goizuets provided some rewards in order to order to
encourage employees of the organization for the success and out puts. Rewards are provided by
the monetary benefits paid to the employees in recognition to their outstanding performance.
The new strategy named as coco cola enterprises came and spread through out the public , with
coco cola bearing a scheme which consists of extra 47 percentage of items. . This strategy
provided assistance to coco cola in order to cut down liabilities and diversifying its business in
order to generate more capital . During 1989 the formula of coke introduced by the concept of
sugary chemical formula and this method is the implementation of traditional methodology of
coke in order to gave tough competition to PEPSI in which laboratory testing was good at that
time. The foundation of the coca cola company was made by GOIZUETA according to financial,
organizational and cultural level by making coke to the highest degree of visited organization.
The company carried the partnership with mac dowels, domino's and pizza hut by exclusive
prices in order to take drinks with the healthy meal. The different products associated with coco
cola are manufactured by latest and best technological services. The company maintain high
quality standards according to the water, chemicals, flavours , preservatives, acid regulators in
order to make the product as valuable and healthy. There are some issues related with the heath ,
GOIZUETA adopted some strategic methodologies with the concerned laboratories in order to
take considerations with health and the report stated as that cock is a healthy drink. Above these
are strategic challenges faced by coco cola. Through these challenges the company can chive its
targets and broaden out its opportunities to a wider aspect.
Robert woodruff was regarded as the revitalizing sole agent in order to make coke as best
serving drink company. The aims and objectives under his tenure was related with hard work ,
motivation and revising plans. According to iv esters he believe in rational thinking and diversify
its learning experiences in order to know the similarities and differences across the world. He
believe in providing respect to the other society and culture. Draft was a very passionate leader at
the time of his tenure. He was a reserved and not interested to advertised his personality. These
are the different characteristic traits of several leaders in order to make coke as an amazing
serving drink company ( Jacob, 2011). the coco cola company becomes famous and developed
by the production of different varieties of drinks and tastes with respect to the choices made by
the people. It diversifies its business across the world. It provides the healthy servings of several
varieties of drinks associated with the coke. As far as prices were concerned , the company

provides reasonable costs for different drinks so that every body can enjoy the servings. This
proved to be a very valuable product among the people and across the globe. The speciality of
drink is its pleasant odour and amazing flavour. It distinguishes coke from all the other soft
drinks or servings available in the market. Now days the coke is available in every aspects of
market , either in mac dee or domino's the happy meals is not completed without a delicious
serving of coca cola. These are the effectiveness created by the different CEOs or leaders which
make coke as a good brand across the world.
3 Were the decisions taken by the board to select Iv ester, Daft and Is-dell and to fire Iv ester
and Daft appropriate?
The board decisions according to the company in order to select Ivster, draft and is dell is
appropriate and valuable. The reason behind this statement is that they are leaders who made
coco coal a brand company, they are highly involved in all the decisions in order to develop new
methods in the company (Keller, Parameswaran and Jacob, 2011). They encouraged employees
by motivation and appreciation. They have taken risks for the benefits of the the company. They
promote some ideas of economic profit. They implemented some methods in order to take rid of
financial crises. They encourage people in risk taking and decision making analysis. The
challenges made by draft is to get free of business firm bureaucrat-ism and provide the greatest
judgement building ability to the directors. He made the institution attempt into the double-
quick flourishing domain of effervescent serving. Is-dells made some future plans according to
the growth and success of the company. He was a very confident leader at that time and provided
some ideas in order to compete with the other industries like PEPSI. These are the appropriate
and valuable reasons according to the board decisions. By this the company diversify its
opportunities to wider aspect and attain success (Keller, 2011).
CONCLUSION
From the above discussion , it can be concluded that, there are different styles of leader
ship which influences the company in order to develop and attain success as well. In this session
we learned about different character traits of the leader . They influence by different factors like
confidence, motivation, encouragement, appreciation. The overall session is about the growth
and development of the company coco cola and different methodologies of attaining growth and
success in order to broaden the opportunities and attain success. The coco cola company is the
worldwide leading organization related with the beverages including non intoxicating serving,

sweetener, foodstuff. It provides 450 brands all over the world in more then 150 nations. There
are some sugar free drinks associated with this brand like zero sugar cock, coconut water, sprite,
green tea , FANTA. By above these methods and findings , there are different opportunities
concerned with the company and how to diversify its challenges.

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