Comprehensive Marketing Mix Analysis of Coca-Cola Company

This report provides an in-depth analysis of Coca-Cola's marketing mix, examining the key elements that contribute to its global success. The report begins with an introduction to marketing and the marketing mix, defining its role in creating customer satisfaction and driving profitability. It then delves into Coca-Cola's specific strategies for each element of the marketing mix, including product (diverse product lines and packaging), price (price discrimination), place (extensive distribution network), and promotion (advertising and brand building). The report also considers the additional elements of people (customer and employee relationships), physical evidence (brand presence), and process (manufacturing and distribution). The conclusion summarizes the effectiveness of the marketing mix in creating customer demand and building a competitive brand image, referencing supporting literature.

Marketing Mix

Table of Content
 Introduction
 Marketing Mix
 Conclusion
 References

Introduction
Marketing is an effective study and management through which
company can exchange relationship with customers. Mainly, it
is used by firm to create and satisfy customers needs and
wants by providing them quality services.

Marketing
Marketing is an action of promoting and selling products and
services to customers with the purpose of providing them
satisfaction. According to American marketing Association “
It is set of activity and process for communicating, delivering,
delivering and offering values for customers.

Marketing Mix
Marketing mix refer to the set of
action which used by the company
to promote their products and
services in market place. Mainly,
it consider as a foundation model
in marketing which help business
organization to increase their
profitability level at market place.

Product
Coca-Cola provide various products like, Coca Cola, Diet Coke,
Coca Cola Zero, Simply Orange and many more. In addition
of this, all the products of company are sold in various size
and packaging as well.

Price
Coca-cola use price discrimination strategy in which they change
different price for different segments. Product price of Coca-
Cola is not much high thus every customers can easily buy
company products and services. This will help in increasing
profitability level of the company at market place.

Place
Coca-Cola has extensive beverage distribution system. In
addition of this, company products are sole in more than 200
countries and 6 operating regions like Latin American,
Europe, North America, Pacific, Eurasia and Africa. As a
famous company Coca-Cola serve approx 1.9 billion services
every day.

Promotion
Mainly it includes advertising, promoting and many more to
provide relevant information to people with the purpose of
influencing them to buy company products.

People
Customers and employees are play important role in improving
overall performance of the company at market place. In
context of Coca-cola, workers are well educated and also
know about customers needs and wants. By this they can
easily produce quality products and services to its customers.

Physical evidence
Physical presence: Coca Cola is
one the successful company in
beverage section and deliver
their products and services all
over the world. In comparison
to all other competitors, more
choices are provided by Coca
cola than ever before.

Process
Process: It is a wide concept which includes description of all
the processes which are actually used by Coca cola to properly
conduct their business activities. The two major processes
upon which their functions relies includes manufacturing and
distribution channels. Both perspectives have their own
importance behind success of organisation.