Analyzing Information System Management in Coca-Cola

This report provides an overview of Coca-Cola's information system management, focusing on knowledge management tools, data security measures, and strategies for sustaining a competitive advantage. It discusses how Coca-Cola utilizes technology to enhance performance, manage knowledge, and secure sensitive information through various steps like treating disposal as inevitable, using encryption, and implementing disposal tags. The report also highlights Coca-Cola's competitive advantages, including cost and differentiation, and how these strategies contribute to the company's success in the market. The analysis offers insights into how Coca-Cola maintains its position through effective information management practices.

Running head: INFORMATION SYSTEM MANAGEMENT
INFORMATION SYSTEM MANAGEMENT
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Table of Contents
Introduction......................................................................................................................................2
Discussion........................................................................................................................................2
Knowledge management tools used by Coca-Cola.....................................................................2
Steps taken by Coca-Cola for securing information and knowledge..........................................3
Steps taken by Coca-Cola for sustaining advantage over competitors........................................3
Conclusion.......................................................................................................................................4
References........................................................................................................................................5

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Introduction
Coca-Cola is considered to be most popular and bestselling soft in the history. It is also
considered to be as one of most recognizable brands in the world (Karnani, 2014). It was created
in the year of 1886 in Atlanta, Georgia. In the beginning Coca-Cola was offered as a kind of
fountain beverage at Jacob Pharmacy by mixing of Coca-Cola syrup with carbonated water.
In the coming pages of the report an idea has been provided regarding various knowledge
management tools utilize by Coca-Cola. After various steps have been discussed which can be
easily taken in Coca-Cola for securing information and knowledge.
Discussion
Knowledge management tools used by Coca-Cola
The only method for various employers to increase the performance is making use of
improved technology which can be easily used for delivering it for proper kind of knowledge
management (Deal, 2018). Knowledge management generally provides various kinds of
employers and business owners for widening the understanding when it is necessary for
managing their employees. The nature will help various knowledge managers on the fact of
amount of information which can be used for perfection and satisfaction of customers. It is
considered as an essential tools used by Coca-Cola for executing their strategy. It servers like a
pattern or proper kind of guide in certain areas which are marked as deemed fit (Linnander et al.,
2017). This particular tool helps in highlighting certain areas which is considered to be important
for further improvement. It also serves as a strong vital point where organization looking for
gathering more information which can be again used for expanding the system of Coca-Cola.

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Steps taken by Coca-Cola for securing information and knowledge
The Coca-Cola company and its affiliation are more concerned about their privacy issues.
The organization wants to be familiar with the process how data containing important
information is collected used and disclosed (Krishnaswamy, 2017). The privacy policies mainly
describe various kinds of practices in connection with information which is collected by certain
number of activities which is used for linking privacy policy to websites. There are seven steps
which is Coca-Cola for securing information and knowledge.
Treating disposal as an inevitable waste: Privacy laws focused on the fact that an
organization can easily detect incidents of data security and disclosing of various breaches
(Chhabra, 2016). Theft of an IT asset can easily result in grabbing of various kinds of news.
Encryption is not silver bullet: In present market it is important for encrypting laptops
and other mobile assets used in this organization (Krishnaswamy, 2017). Encryption does not
eliminate the requirement for detection and investigation of various incidents. When a data-
bearing is provided or shipped to a vendor then are some chances that assets can be lost in
transit.
Using Disposal Tags: Manufacturing of serial number is not only efficient but also
ineffective. Disposal tags generally provide much better effective way which can be used for
tracking assets along with providing chain of custody (Chhabra, 2016). Bar code disposal tags
can be easily used for increasing tracking rate to 98% or even higher.
Steps taken by Coca-Cola for sustaining advantage over competitors
Competitive advantage mainly involves communication which comes up with perceived
value to a given target market in comparison to competitors. It can be easily achieved by many

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kind of avenues which is inclusive of things like providing better quality of products and
services. Competitive advantage occurs when an organization acquires or develop attribute or
combination of attribute which allow it to outperform its competitors (Chhabra, 2016). There are
mainly two kinds of competitive advantage like cost advantage and differentiation advantage.
Cost advantage: A competitive advantage exists when a given firm is able to deliver
benefits as same as competitors but at much lower benefits than exceeding of competing
products (Chhabra, 2016). A competitive advantage mainly enables various kinds of organization
like Coca-Cola to create superior value for both of its competitors and superior profit for itself.
Differentiation: Differentiation by any organization like Coca-Cola can be used for
achieving advantage from competitors (Liebowitz, 2016). It mainly tends to provide something
which is unique and valuable to various buyers which are beyond offering low kind of price.
Conclusion
From the above discussion it can be easily concluded that this report is all about providing an
idea regarding the various kinds of services offered by Coca-Cola. In the above pages of the
report a proper idea has been provided regarding the various knowledge management tools
utilized by Coca-Cola. After that different steps have discussed in details which is used for
securing their information and knowledge. A list of strategy has been discussed which is used by
Coca-Cola for gaining and sustaining an advantage over the competitors. Two competitive
advantage technique that is cost advantage and differentiation has been discussed in brief. In the
end of the report various steps have been provided for having sustaining advantage over the
competitors.

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References
Chhabra, G. K. (2016). Case study of Coca Cola's ekocool solar Cooler; A frugal innovation
serving as a source of sustainable competitive advantage in Rural markets of Northern
India. International Journal of Marketing and Technology, 6(7), 119-129.
Deal, J. (2018). Brand Communication in a Large Consumer Goods Company: A Case of The
Coca-Cola Company.
Karnani, A. (2014). Corporate social responsibility does not avert the tragedy of the commons.
Case study: Coca-Cola India. Economics, Management and Financial Markets, 9(3), 11.
Krishnaswamy, S. (2017). Sources of Sustainable competitive Advantage: A Study & Industry
Outlook. St. Theresa Journal of Humanities and Social Sciences, 3(1).
Liebowitz, J., 2016. Beyond knowledge management: What every leader should know. Auerbach
Publications.
Linnander, E., Yuan, C. T., Ahmed, S., Cherlin, E., Talbert-Slagle, K., & Curry, L. A. (2017).
Process evaluation of knowledge transfer across industries: Leveraging Coca-Cola’s
supply chain expertise for medicine availability in Tanzania. PloS one, 12(11), e0186832.