MRK201 Marketing Mix: A Comprehensive Coca-Cola Competitor Analysis

This report provides a comprehensive competitor analysis of Coca-Cola, examining its market position and competitive strategies within the beverage industry. The analysis begins with identifying Coca-Cola's competitors, both direct (e.g., Pepsi, Red Bull) and indirect (e.g., Lipton, Nescafe), and detailing methods for identifying these competitors through market research, customer feedback, and online media analysis. The report then ranks five key competitors, differentiates between direct and indirect competitors, and presents a competitor analysis grid that includes company information, product/service information, customer information, and sources of competitive advantage. Furthermore, the report assesses Coca-Cola's current and future objectives, strategies, including target market, marketing mix (product, price, place, and promotion), and competitor marketing organizations. The report concludes by summarizing the findings and highlighting Coca-Cola's strategies for maintaining its position in the global soft drink market.