Summer 2019 Sales Presentation: Coca-Cola CSR Campaign Proposal

This presentation is a sales proposal for a Corporate Social Responsibility (CSR) campaign designed for The Coca-Cola Company. The proposal, titled 'ONE FOR ONE, FOR ALL,' aims to address global water scarcity by donating one bottle of potable water for every bottle of Coca-Cola purchased. The presentation outlines the need for CSR, details the campaign's purpose, strategies, and target regions, emphasizing the benefits of the campaign for Coca-Cola's brand image and its relationship with customers. It employs Monroe's Motivated Sequence to persuade the audience, includes strategies for awareness, partnerships, and marketing, and concludes by highlighting the campaign's potential to make a significant impact on the global community. The presentation also provides a list of references used to support the claims made in the presentation.

INTRODUCTION
Corporate Social Responsibility or CSR is an important strategy utilized by
organizations across the world in order to cater to the needs of the society in
which they operate and also build a sustainable relationship with the customers.
The Coca-Cola Company is a multinational corporation based in the Unites
States of America, manufacturing beverages (Coca-Cola.com). The Company
was established in the year 1892, and since then it has enjoyed a good brand
image. Owing to the organization’s global reach, it must engage its products in
campaigns aimed at Corporate Social Responsibility, to positively affect the
global community.

Need for Corporate Social
Responsibility.Protection of
global and
local
environment.
Protection of
consumers.
Protection of
consumer
rights.
Improve
brand image.
Solving of
social
problems.
What is Corporate Social
Responsibility?
Corporate social responsibility is a business model which
makes a company or organization socially responsible to
its stakeholders, public and the organization itself (Tai and
Chuang).

ONE
ONE
FOR PROPOSAL: ONE FOR ONE,
FOR ALL.
COCA-COLA being a renowned organization in the food and
beverage industry can improve on their Corporate Social
Responsibility through the campaign ‘ONE FOR ONE, FOR
ALL’.
This campaign aims to donate one bottle of potable water
for every bottle of Coca-Cola purchased throughout the
world, so as to address the problem of scarcity of water in
many developing countries in the world.

CSR Model of Coca-
Cola

Purpose of the
Campaign.The campaign will help the Company to restore the water
resources.
The campaign will be an initiative to ensure safe drinking water to
the people residing in those regions.
The campaign will help build a sustainable relationship between the
Company and its customers, by jointly working towards a noble
cause.
The campaign will also result in improving the brand image through
a responsibility shown towards an issue of global concern.

STRATEGIES FOR THE CAMPAIGN
• Spreading awareness within the
organizational structure, including
the customers and stakeholders in
order to establish the importance
of the campaign.
• Surveying water scarce regions in
the world to demarcate the areas
which need immediate attention
• Deploying workforce in various
countries to carry out the functions
of the campaign.
• Forming partnerships with local
organizations to ensure packaging
and supply of water to the people
in need.

REGIONS TO BE COVERED BY THE CAMPAIGN
Due to the growing ill effects of climate change as a global
phenomena, there are several regions in the world that need
immediate assistance. These regions include:
Regions of
India. Bangladesh. Myanmar. Mozambique. Central
Africa.

CONCLUSION
ONE
ONE
FOR
In conclusion, the ONE FOR ONE, FOR ALL Campaign will prove to be
beneficial for the Corporate Social Responsibility of the Coca Cola
Company. This campaign will help the Company to address the many
threats of water shortage they have been blamed for. The campaign will
also help in building a sustainable relationship with the customers.
The ONE FOR ONE, FOR ALL Campaign will make a difference
in the global community as the growing need of the
world would be addressed adequately.

REFERENCES:
Coca-Cola.com. "Our Company - The Coca-Cola Company." The Coca-Cola Company. N.p., 2019. Web. 31 July 2019.
Karnani, Aneel. "Corporate social responsibility does not avert the tragedy of the commons. Case study: Coca-Cola
India." Economics, Management, and Financial Markets 9.3 (2014): 11-23.
Nalband, Nisar Ahamad, and S. A. Kelabi. "Redesigning Carroll’s CSR pyramid model." Journal of Advanced
Management Science 2.3 (2014).
Tai, Fang-Mei, and Shu-Hao Chuang. "Corporate social responsibility." Ibusiness 6.03 (2014): 117.
Grayson, David, and Adrian Hodges. Corporate social opportunity!: Seven steps to make corporate social
responsibility work for your business. Routledge, 2017.