Impact of Corporate Social Responsibility on Coca Cola's Performance

This business project examines the Corporate Social Responsibility (CSR) activities of the Coca Cola company, focusing on their impact on profitability and financial sustainability. The project utilizes project management tools such as Gantt charts and network diagrams to analyze the research problem and provides recommendations based on a survey using a qualitative research method. The study investigates the scope of CSR initiatives, risk management, cost and quality control, and presents a detailed action plan with timelines. Data is collected through questionnaires distributed to managers, and thematic analysis is used to interpret the findings. The project aims to identify the impact of CSR activities on sales and revenue, assess their relation to financial sustainability, and provide recommendations for the management of Coca Cola. The project also addresses risk management, cost control, and quality control aspects. The project's findings are based on a survey of 25 managers using simple random sampling and online survey methodology.

BUSINESS PROJECT

INTRODUCTION
The approach through which company contribute in sustainable development of society
and all stakeholders with the help of economic, educational, social as well as environmental
activities and benefits is known as Corporate Social Responsibilities (CSR). In the corporations,
there are majority number of the companies use and implement different CSR activities on
consistent basis which helps to them in order to boos up their sales and profitability condition
within market segment. The current business project is conducted by taking base of the Coca
Cola company which is US based and operating across the world. It operates in the beverage
industry where provides various range of cold drink products to existing and potential consumers
worldwide. The report focuses on different tools of project management to analyse the research
problem and make appropriate recommendations on the basis of survey. With the help of
qualitative research method the data are collected and interpretation as well as conclusion is to be
made about the CSR activities used by Coca Cola company. Through this project, the learner
easily able to know activities and method for applying CSR activities within workplace for
promote sales and financial sustainability.
TASK 1
Title of Research
Impact of CSR on a functional area within Coca Cola to promote profitability and
financial sustainability.
Research Aims and Objectives
Aims:
To analyse impact of social corporate responsibility on sales of products in order to
promote profitability as well as financial sustainability: A case study on Coca Cola.
Objectives:

The current report of business project is on the basis of corporate social responsibilities
which are used by the companies where various kinds of activities are to be done. Various types
of the CSR activities when an entity adopt at the workplace then it affects on the level of
consumers of its products in positive manner. The Coca Cola company offering various kinds of
cold drinks and beverages to the people along with this for society it uses different CSR
initiatives and activities (Mubarak, 2015). These all kinds of initiatives and activities affects to
the entity in positive way on profit and financial elements etc. For analysing these things current
research is conducted which aims are such as follows:
 To identify concept of corporate social responsibility within an organisation.
 To analyse impact of CSR activities on the sales and revenue of Coca Cola company.
 To assess relation of CSR activities with financial sustainability of the Coca Cola.
 To recommend management of Coca Cola about the CSR activities.
TASK 2
Scope of the Research Project
The current project is focusing on the CSR activities of Coca Cola company along with
this it analyses that how such initiatives make impact on the business performance in terms of
financials. Main scope of this business project is to assess that in which direction CSR activities
adopted by the Coca Cola are affecting to it. Higher and beneficial CSR initiatives are taken by
the firm lead to attract more number of consumers by which revenue of entity automatically
boost up. Ultimately profit and financial health of company improves and promote up to the
greater extent (Dudovskiy, 2016). Apart from this, as the Coca Cola entity use more number of
CSR activities for development of society or all the stakeholders then it leads to attract potential
beverage user consumers which is sign of boosting profitability as well as financial sustainability
within the market sector.
Risk Management
Risk considers as problems or constraints which can be comes into consideration
suddenly and affects to the overall smooth functioning of project. Risks are sometimes certain or
in some cases these are uncertain and occurs at any time by which management not able to
achieve objectives and aims in proper and fruitful manner. In the project several risks can be

arises which are such as contingency, productivity, technological, employees related, costing,
time duration, lack of proper management etc. In addition to this, adequate fund is also one of the
highly significant aspect of the project and in some activities cost incur high then financial
resources reduce (Nicholas and Steyn, 2012). When the project management not able to proper
effectual training to employees then cost of project and time duration both enhances which create
risk in the workplace of Coca Cola firm. It is necessary to manage the risks which lead to
improve the project quality.
Cost control
Cost is one of the highly sensitive element of the overall project because without making
this Coca Cola not able to conduct research and cannot identify problems. If the level of cost
enhance then financial resources get decline which affects to whole project and research in
adverse manner. In order to the run the overall project in proper and smooth ways then the
project manager of Coca Cola able to fulfil its objectives of the current project. Lower the
costing and expenses incur in the project shows that objectives as well as aims are achieved in
the highly beneficial ways (Flyvbjerg, 2013). Hence, controlling over the costing aspect is one of
the best criteria and sign of the project completion in effective manner.
Quality control
Along with the cost, scope and risk there is quality aspect is also associated with the
project which is also highly necessary to analyse and improve within the firm. For controlling as
well as improving the level of quality of project there are innovative and updated techniques are
required to use. By using and considering different tools of project management like as Gantt
chart, network diagram, work breakdown structure etc. the Coca Cola able to manage the quality
and improve it which is necessary part of the whole project (Gemünden, Huemann and
Martinsuo, 2013).
Along with this, proper time management as well as communication also requires up to
the greater extent. If the managers not able to manage the overall time frame and increase the
total time which allocated for project completion then affects the plan. Apart from this, due to
lack of communication objectives not clear among all the employees.

TASK 3
Timelines and Action Plan
Action plan
Name of Activity Actions on the basis of activities Time frame
(in weeks)
Collecting data and
information
At the very initial level data will be gathered from
the reliable sources and on the basis of the
information project manager able to conduct survey
and identify problems. The data are highly required
because it considers one kind of the raw materials
for doing the research.
2
Arrange gathered data in
structured form
The data which are derived by scholar are to be
arranged in the current activity in appropriate
structure. When data are arranged in proper formate
then analysis and further research become easy
(Adak and Yumuşak, 2013).
1
Prepare plan for CSR
activities
At the present project activity there are plan to use
CSR activities is to be prepared by the responsible
managers and employees. After assessing that
which kind of activities will be proper and effective
the plan is to be made.
3
Present to senior managers
and take approval
In the above phase CSR activities plan is made that
will be presented to the senior managers who
having authority to check and evaluate plan. After
analysing plan senior managers give approval and
permission for taking further actions.
1
Make final CSR activities Once permission is given by senior managers the
employees make final plan about those CSR
activities which is appropriate and then implement
1

at the workplace of Coca Cola (Gemünden,
Huemann and Martinsuo, 2013).
Implementation of CSR
activities
At this activity, plan of CSR activities for Coca
Cola which finalise in above phase will be
implement within working environment of the
company.
2
Monitoring CSR activities Once, the plan is to implemented within the Coca
Cola then it will be monitored or reviewed by the
authorised manager. Here it has been identified that
whether it is profitable for Coca Cola or not to
make more financially sound.
1
Take feedback and
suggestions
At the last feedbacks are to be taken by the
managers of Coca Cola company about the CSR
activities implemented and executed at the
workplace (Hwang and Ng, 2013). In addition to
this, suggestions for any kind of improvement are
to also taken by the same.
1
Series No. Task Name Duration Start date Finish date Predecessors
1 Collecting data and
information 2 wks Sat 5/27/17 Thu 6/8/17
2 Arrange gathered data in
structured form 1 wk Fri 6/9/17 Thu 6/15/17 1
3 Prepare plan for CSR
activities 3 wks Fri 6/16/17 Thu 7/6/17 2
4 Show to senior managers
and take approval 1 wk Fri 6/16/17 Thu 6/22/17 1,2

5 Make final CSR activities 1 wk Fri 6/23/17 Thu 6/29/17 4
6 Implementation of CSR
activities 2 wks Fri 6/30/17 Thu 7/13/17 5
7 Monitoring CSR
activities 1 wk Fri 7/14/17 Thu 7/20/17 5,6
8 Take feedback and
suggestions 1 wk Fri 7/21/17 Thu 7/27/17 7
Gantt Chart
Gantt chart is one of important project management tool in which network diagram is
also used which shows each and every project activities in the clear as well as horizontal format.
Through these kinds of tools the project manager of Coca Cola able to determine critical path of
the project for reducing time duration. Moreover, Gantt chart, network diagram and critical path
are stated as below:

Critical Path: 1+2+4+5+7+8
Time duration: 2+1+1+1+1+1 = 7 weeks
TASK 4
Research methodology
While doing research there are generally two kinds of methods or approaches are used by
the scholars which helps to them in order to conduct research in proper manner which are like as
qualitative and quantitative. At the present business project there is qualitative approach of
research is to be adopted by the investigator in which questionnaire are to be designed and
distributed between managers of Coca Cola company. Due to this, primary source like as
questionnaire and survey is used in present project. Apart from this, to distribute questionnaire
online survey methodology is used where through internet and social media sites these are
provided (Müller and et.al., 2013). Along with this, to take response and feedback also same
methodology is used due to time consuming. To analyse and make interpretation of collected
data in the current report, thematic analysis is used under which by preparing themes on the basis
of questions conclusion is derived, by considering simple random sampling method 25 managers
are selected among whole team of managers of Coca Cola firm.
TASK 5
Interpretation as well as analysis of gathered data
Thematic Analysis

Theme 1: Managers are aware about the CSR activities adopted by the Coca Cola
company.
Que. 1: Are you aware about the CSR activities adopted by the Coca Cola
company ? Respondents
Yes 20
No 5
25
Yes
No
0 5 10 15 20 25
20
5
Interpretation
On the basis of the above graph it can be analysed that most of the managers of the Coca
Cola company are highly aware about the concept of corporate social responsibilities which is
used by it. The findings reflect that among 25 managers there is 20 number of managers are
aware and only 5 not aware about it.
Theme 2: With the help of CSR activities Coca Cola can attract more number of
consumers towards it.
Que. 2: As per your opinion, with the help of CSR activities Coca Cola can Respondents

attract more number of consumers towards it ?
Yes 17
No 8
25
Yes No
0
2
4
6
8
10
12
14
16
18 17
8
Interpretation
By considering the current theme it can be interpreted that if the Coca Cola firm adopt
and use CSR activities within entity then it helps to boost up buying or purchasing power of the
individuals of cold drinks. In addition to this, as per the 17 managers higher number of
consumers attract towards Coca Cola in case it adopts effectual CSR activities. Along with this,
only 8 number of respondents think that by adopting the CSR activities there is any kind of
impact will not be there on customers.
Theme 3: Through the CSR activities organisational function such as finance of Coca Cola
affects in positive manner.
Que. 3: Through the CSR activities which organisational function of Coca
Cola affects in positive manner ? Respondents

HR 2
Marketing 8
Production 3
Finance 12
25
HR Marketing Production Finance
0
2
4
6
8
10
12
14
2
8
3
12
Interpretation
It can be said from the current theme and analysis that by using more CSR activities is
marketing as well as finance both organisational functions of the firm will be improve as
compare to HR and production. As per opinion of 12 and 8 managers Finance and marketing
function respectively enhance in the industry and make entity profitable.
Theme 4: Managers strongly agree that CSR activities help to Coca Cola to boost up sales
and financial sustainability in the industry.
Que. 4: Do you agree that, CSR activities help to Coca Cola to boost up sales
and financial sustainability in the industry ? Respondents