BTEC Level 5 HND Unit 12: Organizational Behavior - Coca-Cola Report

This report presents a detailed case study on The Coca-Cola Company, examining its organizational behavior within the context of a BTEC Level 5 HND Diploma in Business, Unit 12: Organizational Behavior assignment. The report begins with an introduction to the company, including its structure, operations, and global presence. It then delves into the cultural aspects of Coca-Cola, analyzing it through Hofstede's cultural dimensions and discussing the impact of culture on team and individual behaviors. Furthermore, the report explores the powers and politics within the organization, followed by an analysis of the motivational methods employed by the company. It critically evaluates the relationship between culture, politics, power, and motivation, offering recommendations for enhancing employee performance. The report also includes a CEO talk component, which discusses the organizational culture and motivation, and its influence on behaviors and performances within the workplace. The assignment fulfills the requirements of analyzing the influence of culture, politics, and power on the behavior of others, and evaluating how to motivate individuals and teams to achieve goals within an organizational context.

ASSIGNMENT 1 FRONT SHEET
Qualification BTEC Level 5 HND Diploma in Business
Unit number and title Unit 12: Organizational Behavior
Submission date 18/06/2021 Date Received 1st submission
Re-submission Date Date Received 2nd submission
Student Name NGUYEN MINH THU Student ID GBS190251
Class GBS0902_NX Assessor name Nguyen Thai Nguyet Thanh (Ms)
Student declaration
I certify that the assignment submission is entirely my own work and I fully understand the consequences of plagiarism. I understand that
making a false declaration is a form of malpractice.
Student’s signature

Grading grid
P1 P2 M1 M2 D1

 Summative Feedback:  Resubmission Feedback:
Grade: Assessor Signature: Date:
Internal Verifier’s Comments:
Signature & Date:

ASSIGNMENT 1 BRIEF
Qualification BTEC Level 5 HND Diploma in Business
Unit number Unit 12: Organizational Behavior
Assignment title
Academic Year 2020 - 2021
Unit Tutor Nguyen Minh Thu
Issue date Part 2, Spring 2021 Submission date 18/06/2021
IV name and date
Submission Format:
Format: This assignment is an Individual assignment and specifically including 2 main components:
(1) A case study handout that provides specific information on the organization. The
recommended word limit is 1,000–1,500 words, although you will not be penalised for
exceeding the total word limit.
(2) A CEO talk in class or video taped and shared in class.
You must use font Calibri size 12, set number of the pages and use multiple line spacing at
1.3. Margins must be: left: 1.25 cm; right: 1 cm; top: 1 cm and bottom: 1 cm. The reference
follows Harvard referencing system. The recommended word limit is 2.000-2.500 words.
You will not be penalized for exceeding the total word limit. The cover page of the report
has to be the Assignment front sheet 1.

Submission Students are compulsory to submit the assignment in due date and in a way requested by
the Tutors. The form of submission will be a soft copy posted on
http://cms.greenwich.edu.vn/
Note: The Assignment must be your own work, and not copied by or from another student or from
books etc. If you use ideas, quotes or data (such as diagrams) from books, journals or other sources, you
must reference your sources, using the Harvard style. Make sure that you know how to reference
properly, and that understand the guidelines on plagiarism. If you do not, you definitely get fail
Unit Learning Outcomes:
LO1 Analyze the influence of culture, politics and power on the behavior of others in an organizational
context
LO2 Evaluate how to motivate individuals and teams to achieve a goal
Assignment Brief and Guidance:
You have been invited to attend the program of CEO talk hold by Vietnam Television. The discussion
topic of this volume is on organizational culture and motivation. You are to choose an organization of
your choice, to research and to discuss as a case study in the volume. This will be facilitated and
monitored by a staff member and will have a time constraint. The forum will have 5–6 members per
group.
The purpose of the discussion will be to establish the influence that organizational culture and
motivation has upon behaviors and performances within the workplace.
You will be required to discuss and analyze the various organizational cultures and motivational theories,
and to identify which ones can be found in your organization. The discussion must then evaluate how the
above-mentioned theories influence behaviors within organizations and how this affects the
performance of each organization. You will conclude with recommendations on how your organization
could improve the performance of their staff to meet goals.
You are required to produce and submit a case study handout and this will be submitted with recorded
evidence of your group discussion. Your case study will be an overview of your chosen organization’s

culture, politics and power, with relevant examples of how these aspects of organizational behavior have
influenced behavior in the workplace. It should also include how motivational theories and techniques
have been applied in your organization, supported by relevant examples.
Structure of the assignment:
PART 1: A case study handout
- Introduction on the company: the name, the head office, the address, the website address and
the structure of the ownerships, shareholders.
- Describe the culture of that company, with critically emphasized analysis on the culture, politics
and power impacts on behaviors and performance of teams and individuals within the workplace
- Critically analyze and evaluate how content, process theories of motivation and the motivation
methods/techniques the leader applies to enhance working spirit of employees
- Critically evaluate the relationship between culture, politics, power and motivation that enables
teams and organizations to succeed providing justified recommendations that are relevant in the
context of Vietnam
- Conclusion
PART 2: A CEO Talk
- Before submitting the individual assignment, you will join a discussion called “CEO talk” specified
in the above scenario.
- Option 1: The CEO talk is performed in class and group members briefly share lessons learned
- Option 2: The CEO talk is performed at home. If so, the talk will be video-taped, uploaded to
Youtube, and briefly shown in class. Group members briefly share lessons learned in class.

Grading criteria
LO1 Analyze the influence of culture, politics and power on the
behavior of others in an organizational context
D1 Critically evaluate the
relationship between culture,
politics, power and motivation
that enables teams and
organizations to succeed
providing justified
recommendations that are
relevant in the context of
Vietnam
P1 Analyze how an organization’s
culture, politics and power
influence individual and team
behavior and performance.
M1 Critically analyze how the
culture, politics and power of an
organization can influence
individual and team behavior and
performance.
LO2 Evaluate how to motivate individuals and teams to achieve a goal
P2 Evaluate how content and
process theories of motivation
and motivational techniques
enable effective achievement of
goals in an organizational context.
M2 Critically evaluate how to
influence the behavior of others
through the effective application
of behavioral motivational
theories, concepts and models

Table of Contents
I. INTRODUCTION:...............................................................................................................................................10
II. MAIN BODY:.....................................................................................................................................................10
1. About The Coca-Cola Company:....................................................................................................................10
1.1. The Coca-Cola Company Information:...................................................................................................10
1.1. The Coca-Cola Organizational Structure:...............................................................................................11
2. Culture of The Coca-Cola Company:.............................................................................................................16
2.1. Hofstede’s Cultural Dimensions Theory:...............................................................................................16
2.2. The Hofstede Cultural Model and Dimensions of National Culture:.....................................................17
2.3. Hofstede model of national culture in an organizational context:........................................................17
2.3.1. Individualism Versus Collectivism (IDV):............................................................................................17
2.3.2. Power Distance Index (PDI):...............................................................................................................19
2.3.3. Uncertainty Avoidance Index (UAI)....................................................................................................20
2.3.4. Masculinity Versus Femininity (MAS):................................................................................................22
2.3.5. Long-Term Orientation versus Short-Term (LTO):.............................................................................23
2.3.6. Indulgence versus Restraint (IVR):.....................................................................................................24
2.4. The culture impacts on behaviors and performance of teams and individuals within workplace:
(Coca-Cola Amatil Websit.2020)......................................................................................................................24
3. Powers and Politics being enforced in The Coca-Cola Company:.................................................................26
3.1.1. Internal Power of The Coca-Cola Company: (Coca-Cola Amatil Website, 2020)...............................26
3.1.2. External Power of The Coca-Cola Company: (Coca-Cola Amatil Website, 2020)..............................27
4. Motivation methods applied at The Coca-Cola Company:...........................................................................31
5. The relationship between culture, politics, power and motivation:.............................................................34
III. CONCLUSION:...................................................................................................................................................34
IV. REFERENCES LIST:.............................................................................................................................................34

Assignment 1
I. INTRODUCTION:
The Coca-Cola Company is the world's leading manufacturer, marketer, and distributor of nonalcoholic
beverage concentrates and syrups, with world headquarters in Atlanta, Georgia. The Company and its
subsidiaries employ nearly 31,000 people around the world. Syrups concentrates and beverage bases for Coca-
Cola, the Company's flagship brand, and over 230 other Company soft-drink brands are manufactured and sold
by The Coca-Cola Company and its subsidiaries in nearly 200 countries around the world. By contract with The
Coca-Cola Company or its local subsidiaries, local businesses are authorized to bottle and sell Company soft
drinks within certain territorial boundaries and under conditions that ensure the highest standards of quality
and uniformity.
II. MAIN BODY:
1. About The Coca-Cola Company:
1.1. The Coca-Cola Company Information:
The name: The Coca-Cola Company
The head office: Atlanta, Georgia, United States
The address: One Coca-Cola Plaza Atlanta, GA 30313
The website address: www.coca-colacompany.com

Phone (Tel): 404-676-2121
Area served: Worldwide
1.1. The Coca-Cola Organizational Structure:
Coca-Cola is an ethnocentric MNC because its domestic operations are very similar to its international
operations. Regardless of the country or region, Coca-Cola operates the same way and sells the same brand and
type of soft drink. The company has tight control over its operations from head office.
The Diagrams illustrate the Organizational Structure of Coca Cola
Source: www.sites.google.com

An organizational structure describes how activities are coordinated, allocated and supervised so as to achieve
the goals and objectives of an organization. The structure defines how an organization exercises authority
through the allocation of management responsibilities. By so doing, the organization benefits in two major
ways. First, the structure helps in setting a standard procedure that guides operations and routines. Second, it
determines how each and every employee participates in the decision-making process and how their views help
in shaping the organization. Nonetheless, Amaral and Uzzi, (2007) note that organizational structures are varied
between different organizations depending on several factors. The organizational functions; finance, marketing,
operations and human resource are likely to influence the organizational structure while also organizational
design, for instance functional, product, geographic, customer-based, hybrid, service, matrix,
departmentalization and marketing channel impact on the determination of a structure that best suits the
needs of these organization.
The practicality of these assertions is made evident with the selection of Coca-Cola Company. This company
operates as a multi-national dealing in the manufacture, marketing and distribution of non-alcoholic beverages.
The company sustains a large supply chain spanning 200 countries while serving more than 1.6 billion customers
every day (Stevenson, 2009). The board of directors are based at headquarter in Atlanta, Georgia. The
organizational structure for Coca-Cola is designed in such a way so as to suit the changing needs of the
customers. It uses a decentralized system of management, which divided into two operating groups; the
Bottling Corporate and Bottling Investment. The operating groups are further divided to match the different
regions within which the company operates. These regions include; Africa, Eurasia, Latin America, European
Union, the Pacific and North America. These regions are again divided into geographic regions so as to allow for
localized decision making. The adoption of the decentralized organizational structure gives a mandate to the
local managers as well as the regional managers to make decisions on behalf of the overall managers based at
the headquarter (Borgatti & Foster, 2013). This process facilitates decision making because these regional and
local managers can make decisions with urgency so as to match up to the changes in the market demands. On
the other hand, the higher-level management based at the headquarter get the time to focus on long term
planning for the organization while simultaneously reviewing the decisions made by the local and regional
managers.
Within the regional offices are corporate divisions such as human resources, finance, innovation, research and
development, strategy and planning and marketing departments. The managers of these departments are given